The CEO Voice Beats the Corporate Brand

Key Takeaways

Is the Substack or Beehive or you name you know personal kind of newsletter blog platform a must for founders and execs in the valley? It really depends on your strategy and your strengths is the advice I often give to people. I do think it is important if you particularly if you're your CI CEO to have your voice out in the world. Um not just sort of as again as a disembodied company voice. It used to be that corporate comms drove the narrative and everyone kind of fell in line and now increasingly we live in an individual-led world and you you feel that even in your social media analytics. The posts that come from the brand even at BCV don't do as well as the posts that come from the partners because people want to hear the news in your voice. They don't necessarily want to hear it filtered through your company brand. But I do think whether that's if you're a founder, whether that's starting your own podcast, maybe you're you're amazing at memes and you're you're on X, maybe maybe you're a fantastic writer and you should have a Substack, maybe you're like a real LinkedIn person and you're a big connector there. Um, whatever that um channel is that's natural to you and probably a thousand others I haven't thought of yet. I think it's really important to figure out what that is and lean into it rather than trying to be all things to all