SEO is Dying: The New Goal is Generative Engine Optimization (GEO)
The game has changed for search optimization. With AI search boxes on platforms like Google and Perplexity, the goal is no longer to be the top link, but to be referenced in that box at the top. Allison Braley discusses how Generative Engine Optimization (GEO) requires companies, especially startups, to prioritize creating content off their own domain, which is often discounted by the chatbots.
Watch the full episode: theinformation.com/titv/k4irx
#SEO #GEO #AISearch #GenerativeAI #StartupMarketing
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