SaaS SEO Case Study: 2 SaaS Websites with 40x Traffic

Key Takeaways

hello everyone my name is karate Uber keeper and I'm the owner and founder of holistic SEO and digital in this video we will be focusing on the SAS SEO and the SAS Azure Dynamics strategies case studies or step-by-step tutorial also will be given too because there will be another really long article that actually focuses on different aspects of the software as service search engine optimization there will be two example projects in this specific case study one of them actually has been already mentioned in one of the case studies that I have already published in terms of lexical semantics or lexico semantics and after that too the website actually continued to increase its rankings but right now we are on the holiday season that's why there is a little bit let's say slight decrease and to be able to show the actual the prime moment of the website I have used this type of filtration or filter for timing but it doesn't mean that actually something is broken on the website it continues the ring higher with higher average position and higher CTR but we're on the Christmas Eve so it's normal to have such a change on the traffic and at the same time both of these sounds SEO projects they are actually low budget projects by saying low budget I mean really low there is not enough level of Workforce and at the same time the SEO culture for both of the projects is not that much Advanced too so that's why I have chosen especially these two projects because this is the situation for many SAS businesses usually SAS businesses they know what they do when it comes to their own industry but when it comes to digital marketing and search engine optimization they are not that much Advanced and they need actually further help and that's why for all these results I can tell you that actually we have performed many many many different educations and the trainings the biggest part for these SEO trainings I can tell that as you see there are many many different types of the rankings and initial rankings for newly published content in these areas and when I when we have started this project actually I can tell you that we were taking like 40 or maybe 60 clicks or something like I don't remember the exact date or the exact click count but I can tell you that the team they were getting really excited even if we just increase our click count 20. then of course they started to learn the SEO further while explaining how the search engines work and at the same time this this project actually it belongs to someone that I I value personally to that's why even if it is a low budget project and even if the current educational training since they came with a reference to me from somewhere else I also published that project actually it is lava cars but since they came with the reference I valued in a different level on the different level for the project and to be able to teach the client then to not get sad when you actually lose clicks from this level let's say to this level it doesn't show that you are actually doing something wrong because it will be coming back and believe me this repetition here all these higher ranking again and the lower ranking again higher ranking again Lower ranking again all these ups and the Downs it started to teach them that okay let's not focus on what Google does or what Google updates let's focus on our own purposes based on the search semantic search principles mainly but also let's say holistic as your approach to be able to rank higher and to be able to read it for any kinds of algorithmic output output because in terms of the algorithmic hierarchy one of the algorithms might might focus on only the first sentences after the healing one more can focus on only the entity entity recognition or any attribute pairs or predicates that come just after the entities so when you're able to optimize your content for all these possible algorithms or obey millions of Babe algorithms and their outputs then you will be able to increase your ranking chance at the same time in I will show other projects too in these two different projects actually I can tell you that let's say some some AI also has been used so it is a human friend AI don't worry it's not heavy AI that I as I do but I must also tell you that when you actually publish half million articles with the help of the AI it's not for conversion it's not for Branding or something it's just it just breaks the search engine and it is for actually ads revenue and with that said I can definitely tell you that the main disadvantage of the Microsoft ping or the other search engines compared to Google is lack of data not the lack of quality algorithms or best skilled Engineers which means that actually in near future thanks to better algorithms data science and the Machine learning and the neural networks most probably Google will start to lose their advantage and since they are actually using the machine learning heavily or the AI systems rather than rule-based system as emit single suggested they will be having really hard time and their machine Learning Systems it makes me angry why because they rank we or you or us or you higher in M1 update and they tell that okay it is because of e80 then another update they destroy the website by telling that it's not trustworth anymore so it doesn't make sense that much because they even don't know to be honest what they are doing if you just catch a Google engineer probably they won't be telling something if they tell even a slightest thing related to the Google search quality assessments probably they will be fired but they can't get what they are doing when you are dealing with 1.5 billions of lines of code and millions of Babel algorithms or hundreds of millions of bugs so yes this is my mod actually for Google they tell that we have millions of babe algorithms I tell them that you have billions of bugs so when it comes to the AI usage in 2023 I will be also explaining that why topical Authority methodology and semantic SEO strategies that I have created and the concepts that I also I have invented why it is better than the AI automation because you can't create articles as as you can create in my algorithmic authorship rule set I already explained and have proven it to the meta testers they also know it very well and there is no AI model that we can train on them because that's why I'm telling that there is no automation when I publish the testimonials you will see that because there is not enough not enough data to train something like that it is also why I am thinking that AI can't replace seos because to be able to have a really good AI as an SEO consultant you have to train the AI with the SEO related data but when you look at the web most of the highest ranking web pages or the websites for SEO they are ranking there not because of their their true expertise they are there because of the page ring high level of page Rank and the brand volume so that's why the true expertise for SEO Consultants it will continue to protect its value that's why whatever I tell here I believe it will be helping you in the future as well and one more thing is that AI will make everything lazier like none of us lazy enough but that's why if you're a hard-working person that reads all the details for NLP or the semantics do not get scared this is an opportunity moment for you so that's why when I tell that actually we have focused on rare ranking's initial rankings with a low intensity project here it is yes we have used AI here but not heavily we have focused on expertise and the uniqueness and there are certain ways to actually make AI output better with algorithmic authorship rules and after the first launch of the course there will be other courses that will be following that so you will be able to actually learn these other details better and you'll be helping each other in the community that I am creating with that said for the holiday season I have published this I told that a ring as a ranking tip or ranking analysis tip during the holiday seasons with low volt search demand you can see that high page rank Pages protect their rankings better than the low page rank ones link independent ranking algorithms need user behaviors more than the link dependent ones you can actually differentiate ranking algorithms from each other as query dependent query independent link dependent link independent and also the let's say context dependent and context independent the context independency actually means that involved their user agents devices locations or the time of the day as well not just the query context in this case because we involved query direct things inside the query dependent ranking algorithms and I have written all these things in my case study for of Google ranks or initial ranking and thread ranking are a case study that's why when I tell actually let's say when I tell topical authored I just don't mean cover everything you need to understand all these things that's why I also lately I started to tell that my concept of topic Authority is way much different than what others tell and usually people just get as easiest thing to get there like focus on information Gap focus on uniqueness focus on unique engrams or process all queries even if they have a zero search volume so I am even glad that they were able to get these three four simple things but they are very much more things there and it's the purpose of the all these videos is a free trading free for everyone and some of you told me that this is already a course so thank you for thinking in that way yes actually this is a free training for all the industries so that we can be ready to communicate on another level so these are the results here and I will be explaining how we get these results with maybe just one hour tour and and also that author does other things too so it's like uh I as I say I have chosen this especially because all of you will be creating new source projects in the future thanks to Ai and you need to understand uh how you can actually leverage all these things as let's say with the lack of the workforce at the same time so this project here it is actually a Next Generation firewall project which focuses on the network security it is a real Niche area and that's why my latest video here actually it's about the B2B as your case study and it is followed by sales SEO case study because every sales project they order the business even if they sell things to the consumers but sometimes the consumers are also business owners so that's why this case here actually it is at the middle it's directly consumer but also b2b2 and in this case study I will be mentioning many new patterns but if you see that I am mentioning slightly similar things to the previous B2B SEO case study project it is because some patterns there multi-hierarchical patterns it means that they actually focus on other layers of the search too that's why I will be focusing on them slightly this is one of them but I will suggest you to watch this video the query semantics it will be mentioned in this project too if you want to understand query semantics here I will suggest you to check this area a little bit further too because there are pilot projects here that I that I used for explaining further semantics whether it is about query semantics whether it's about actual query or this is actually coming from Microsoft pink but let's say the the the search demand effect for the query meaning or let's say half search engines actually understand whether you have discordant phrases in your document based on the query contacts Etc so if I just return this area these are the initial results there are many initial and the ranking events here as you see the increased traffic be happy then we'll lose it and we are sad and it's not the way of actually thinking in SEO do not get sad do not get feel happy when you increase or when you increase traffic or the traffic is decreased do not feel nothing just focus on your purposes and continue in that way as much as possible at the same time you will realize that our average position is low and on this project we didn't use links so it means that actually if there is a ranking event most probably it will be helpful for increasing this amount of clicks to do maybe even 7 000 clicks a day but it can happen if Google is able to actually create a proper link spam update or link spam detection systems compared to the our first competitors but this is already an established Authority for its own network security Concepts but there are many gaps still inside the topical map because while managing an agency it's not that easy to focus on every teeny tiny details as I usually do for especially prioritized projects and this is the SEC sorry this is the image search section as you see usually when you're able to rank your landing pages higher the image map packs they are also chosen from the highest ranking Pages too and image results or image let's say image search performance it increases too and the impression amount here is really good like 2 Millions is a term near the 10 percent of the total impressions in this area we tell but also it means that if you're able to use actual infographics or engaging images here not just expressive images but engaging image that it means that actually involves certain types of information direct inside the image and expressive image it means that actually they just Express the context or the central objects for the topic but when it comes to the engaging image it is readable or it is clickable or it is examinable uh let's say and it will be very much better for these type of projects use infographics use definitions or definitive texts or components or let's say arrows explanations or bullet points inside the images to to make them more even contextually relevant to your topic this is the second one which is a smaller project in this area again really a small project I can tell and here we are actually this is about SMS marketing mainly and we use we adjust automate sms's for churches from churches to the politicians to anything basically both of these projects they actually Target a teeny tiny Market target market so it means that they actually don't need that much traffic too but when you have traffic too it is easier to actually prove that you are trustworthy that's why popularity is also important and thanks to the increased traffic we were able to create direct traffic we were able to create also brand search demand and these two things are really important in SAS SEO make your products searched make your brand searched and create direct traffic if people directly search for your name search for your products and if they directly come to your website by clicking it it is a signal for authority and the quality and to be able to create it you will need to cover your entire topical map or neural net with certain types of contextual hierarchies and the contextual domain connections by asking ever directed questions and if it's a proper order and also answering them with the unique value or the unique information and there are a few three concepts here that I will need to mention you when it comes to actual ranking for the sun's SEO focus on three things one is information responsiveness again a concept that I invented the other one in formation density another concept that I actually I invented the third one is actually unless a responsiveness and also density and also I wouldn't say directly the unique but uh let's say quality of the information we can also involve that in that area too but when we say the quality you should also include the unique value inside the information or the unique expression or the specifically valuable information information responsiveness means that information that you are giving it should match with the query context and it should be responsive with the query relevance is outside of the responsiveness you can be relevant but you might not be responsive you have to be responsive with less word that's why you need to increase the information density and that's why the information that you are giving it should be quality which means it should be unique even if it is not unique use a unique expression there you can create different attributes or different phrasifications to show your own aspect there and while doing that you can't also go that much far away from the established authorities so I have already spent 16 minutes let's move on to this part and I will be showing you this article with the other types of graphics and announce explanations for let's say how you can make your brand more searchable or how you can actually leverage other search engines how you can leverage social media and how you can actually examine the data or connect yourself to the users with different products or product aspects with that said here actually I have published a few more things you remember this website one of a client that I have trained and really good people I really love them and they created this ROM right now actually in two months near the two months we have exceeded 1 million clicks and it is a good news for you too because you will be creating these things with the semantic content networks and here I explain the positive ranking State again and I also want to I want to also mention the power here he's a really good guy you can also reach out to you reach out to me really do does really good amount of researches and usually I don't accept the info International visitors especially before a course launch I'm but I'm really happy to have you here he will be a really good valuable he is already a good valuable issue but inside the community we will creating I believe he will be really a perfect match there and I am really happy to have have him here and with that said let's move on to the this part so this is ashwas but as you see the actual traffic is made much higher than what HDs shows in this area and the queer account is actually higher as well and this is the Duke SMS and these ones traffic too it is higher than what actually this NCM rack shows I usually take these things randomly I don't care that much and I will skip this one too to be honest and in this case we will be starting from actually this part so diminishing reviews of the places you can tell me that why you are starting from actually local as your local search related things because we are ranking a business here every Source company they are actually business which means that you will need to have a local address you will need a Founder owner manager stuff or researcher or certain types of reviews about your products or product or your technology there and diminishing Revenue here it is a really good concept because it is about food traffic so this person here let's say Murphy's shop mofo or someone someone let's say he came he goes to a a place and two months ago this has been written let's say the same person didn't go to do actually same workplace again which means that that review will be diminished it won't be it won't have any more that much weight if the same person doesn't go a similar business again or if the same person doesn't value a similar business account because this person here he is actually an author author for a comment when I have written about the outer Authority and author as topic loser that we also have the auto Authority and when I talk about the outer Authority you usually focus on the author of the blog post but also we have authors for reviews and also this person is a reviewer and he has a rating up before certain amount of time and also he is using certain certain types of sentimental words in this area so this is a positive review and the the positive review verse here it matches the these rating as well and we also have the word taste here which means that actually most probably it is a restaurant or something but anyway when we look at the situation like that if the person doesn't go to the same place again if Google realizes that they can actually give less weight through these type of things which means that actually if you are able to keep yourself popular all day all Mount all quarter or all gear among to certain certain type of audience if they because as I say Google always clusters the users once the Google clusters the users it means that actually if certain types of user clusters if they continue to search about you it will be easier for them to actually realize that it will be easier for than three lines that you are one of the authorities this is actually a new uh privacy sandbox of the Google because when relately I can tell you that it will be harder for Google to actually track your location history since it will be harder and right now Google is actually lobbying against the federal government to prevent federal government to legalize a new act because federal government wants to actually block any kinds of big Tech to follow you your personal information which also involves where you are that's why Google always actually tries to take your location history as much as possible so that they can understand where you are going and your visit visit frequency or visit there is also something called visit intent and also visit satisfaction even visiting time investment these Concepts they are coming from local search and in this case if no one visits your business if no one searches for your business if even if they search for your your business if they don't click it if they go to do another brand from your brand serve in this case it will be dangerous for your for your situation so that's why they actually try these type of topic related or topic topic based audience audience clustering methodologies to understand who is actually going where basically so the the this is the basic logic of this specific invention and inside this invention you will realize something like a few important things from Google's point of view even if a user actually has left satisfaction signals or satisfied behaviors for your specific business which means that you will need to repeat it again because satisfying a certain amount of people only for two weeks is not in good enough for Google to earn their trust this one you see that actually the same article here it rings higher even if there is no links points are pointed to that whenever we cover more things in a better way older articles continues to rank higher too because we earn the trust of the search engine which is something that I explained in my YouTube channel Again by saying search engine trust the same thing also happened actually in this specific tasted too I will suggest you to check the search engine trust and historical data even if we didn't publish new things same article rank way much higher thanks to a trending event in that case it also explains how you can use trending events as well so I can close these two and I will suggest to check this section and try to integrate this visit or visit quality and diminished radio concept to your sales industry in terms of clicks click intense click satisfaction or let's say satisfied users session frequency as well when it comes through this one here we have actually one important from Dean Kennedy Jackson but let me check whether I will be able to find it quickly I don't know oops is no not content restriction rule-based optimization of object displays on user interface sounds interesting but it's not that too so this is point of Interest latency prediction using mobile device location it is about local but not this I guess I won't be able to find that specific patent because usually I check the inventions based on the inventors I will suggest you to do the same thing as much as possible as you see there are four pages of inventions from this specific inventor all day all day long and usually a sign is Google in these areas especially when it comes to the search so you can also understand how Google is citric because same person gets some patents for himself but whenever a topic is about search or search engines it directly Google's the Google Inc or Google LLC basically it will be easier for you to also check it you can find it maybe later or maybe I can mention it later sorry it's one of them is already here actually user location history implies diminished review which is the one that I mentioned in this area but there is one more which is connected to that specific one I would suggest we check it a little bit later you can also understand how certain types of inventors focus on certain types of things continuously while working for Google you can also check their LinkedIn accounts to complete these data one more thing here is I would like to mention a kinds of or explain a a memory from bill slavski because here he explains importance of listening because when I explain these things if you don't listen to me carefully you won't be able to get the essence of the SEO when it comes to this specific memory here actually dear Bill he explains how the big hill a toy became a one of the most popular toys in in the United States and he also explains what he experienced actually when he he and him and his family migrated from New Jersey to Ohio the main thing here is that when they went to the Midwest people were actually talking differently and they believe in the different things or their trust systems or behaviors or judgments are different and here actually Bill learned a lot from these type of changes and he understood the value of the listening and then he explains how his father was able to be more successful thanks to these Journeys and by knowing different types of people from different types of backgrounds special one you actually approached the SEO in the same way when you're able to list on the search engine and the search engine engineers and the inventors you will realize that their communication style is pretty open so there's one if people around you are bulking slower or if they are if they express things differently they shouldn't frighten you it should just be seen as a new opportunity to improve your let's say neural Nets inside your brain so approach this new understanding of SEO in the same way listen these patterns inventors engineers and the all these historical historical information in this area it will be really useful for you another section here that I would like to actually mention is dialogue systems because at the beginning of this article I mentioned the check GPT and Ai and some other sections and once as I say before too Bill told me that the main problem with human communication is that humans they don't have a structured disciplined mind if you check the article that I have written for for remembering or let's say memorizing bill slavski in a good way when you check that article you will realize that the one of the sections that I actually mentioned is structured and disciplined mindset even if you don't if you don't have such a mindset you won't be able to use even the chat or dialogue systems properly too because when you change the context AI will be changing context too that's why we will be focusing on prompt engineering whoever gives a better prompt to the AI systems they will be able to actually have better outputs and since the people will be lazier they won't bother themselves to think further so most people that I know unfortunately I have to tell that but most people have laser minds and dialogue systems it is hard to trade it's hard to sustain because since people always jump from a context to another since they are also biased since they also don't think in a structured way since they don't encapsulate the context on that matter since they just touch other things by saying what about this what about that and since everyone's perception map is already really blurry dialogue systems are really important to actually talk to the AI and understand how a machine actually is constricted and how actually semantically it is created based on the linguistic rules and they thought how what kinds of a thoughts that dream appears there I mentioned these things under the context of search search engine optimization and also sales SEO concept context because when you are creating this type of knowledge graphs for yourself you will need to go beyond what already appears on the serp you don't you shall not repeat what you see on the Serb you should and you have to go beyond what what is already there and to be able to do that it will be really useful for you to understand question answering systems and from Human to computer dialogue this is what actually chegebt is already it is a human to computer dialogue and this question answering systems in the in the form of dialogue there are many different types of tasks here like identifying noting classifying providing seeing blah blah blah and when you are able to realize these steps it will be also helpful for you too actually create a better Knowledge Graph or to be able to actually parse the queries better or answer questions in a in a richer way too you will be able to realize that what kinds of contextual domains and knowledge domains which are different things and also contextual layers appears in this area how they can hierarchically actually can be put together can put together and what will be the macro context there what will be the micro context or side context in that area or adjacent context will be there so after that you'll be able to understand and structure your own Knowledge Graph in a better way too because these things already appear inside the Google voice search imagine that you will get actually a um voice based dialogue system AI in the future it will be it will be a bit problematic on this Edge I know but not for seos don't worry about for psychology of the people because the anyway we can talk about these things in the future for protecting many many Insanity of many people let's say and basically if you're able to check these Safe Systems in this area it will be easier for you to understand what kinds of constraints actually the these systems have and these are really long article and I already bookmarked it like maybe years ago and Bill already actually explained many things in this area it would be really good for you to understand what is a strong answer or how this course actually can be modified or let's say what are the additional activities or the initial activities on these sections it will be useful to get so this section sorry I guess I'll change the order of the tabs okay so this one here system and methods were correlating business information determine the spam as you know this is that one here same potent in this area but this time I will be explaining if you need some new sections here so to be able to help search engines to correlate or collaborate information about your business you will need to create information points information point is a concept again that I invented basically you you leave all your traces all your all the consistent information about you to answer certain types of questions important part here is that however your answer format changes the question that can be generated from that answer and the query that can be connected to that question will be changing if you are able to overlap but at the same time slightly change these answers questions and queries that can be connected to each other in terms of a proper contextual map you will be able to actually consistently and with high level of velocity you will be able to educate the search engine for defining yourself as a transported Source actually this is what about this Source panel what does at the same time right now we have a new search engine result page feature which is again called about this Source when you search for Facebook they give about about Facebook Carousel they give the news or they give the reviews about the brand so in the future actually all these information points that Define you on certain contexts or in certain directions and the sentiments they will be really citicky for your business and all this collaboration there it's actually an important part that Google actually tries to do for a really really long time and when it comes to this one here as as I say I don't say the same thing usually or let's say as much as possible two times but this time I focus on different contexts of the same patent as I said it has multiple hierarchies there in terms of context the query of the locations based on the travel time investment I mentioned the travel time investment before too because for instance both of these SAS projects in this area they are actually they serve their International and also they are multi-regional websites in terms of target market which means that you will need to use multiple addresses physically so that you can be associated with these areas when I have written actually multilingual as your case study this one here actually for this website we had 46 languages the first impression that we got it came from Luxembourg because we got a Luxembourg address at the footer it was the business address from search engine point of view and as a hint for you the search engine communication it is a little bit blurry but when it comes to a website that you published the first time you will get a clear communication and the clear and higher level of confidence judgment from the search engine algorithms like they are giving every kind of signal directly without that much possibility because first thing that they do for a brand new domain or website it is actually the first thing that they prefer which means that the future unrest represents the business address and business name comes from domain name in this case the first local Association kind came from that and the first impression came from Luxembourg because of that even the average position was higher than even if you have 46 languages the smallest country area the website suddenly focused on there because there wasn't enough data from for search engine to understand where the real business is or where the real targeted audience are or is in this case actually this travel time investment again as I say from local search results SEO of integrity these things try to understand what kinds of an address you have and where is your audience if your address is somewhere else but your audience is another country it's a little bit problematic which means that you will need local local relevance there as topical relevance and to be able to create these local relevance and local Authority you will need to focus on that region that social network or you will need to create historical data from that region as much as possible I have seen even cases that just because we use a Romanian IP address we suddenly the brand name was different but apparently there is a word in Romanian language something close to closer to vava or something and search engine suddenly related the brand name to the a Romanian word we started ranked there while taking really high level of impression but it wasn't relevant there it wasn't a purpose but there are these type of millions of baby algorithms as I say and you can suddenly start communicating with that algorithm that's why SEO is game of possibilities and that's why I believe that SEO Consultants they are actually Business Consultants with great talents and skills and really really actually detailed Minds so we have to actually leverage all these skills in the future because I wouldn't like to see seos as just seos that are asked their opinions when it comes to just rankings we should be able to also give Precision dizziness sorry business decisions as well I'm a pirate sorry for that but it will be really a better evaluation for that so when it comes to this one I believe this one was related to you maybe no this is about title based local search rankings so this is important because in your titles usually we when we write the titles everyone writes the titles for that page but no one cares about the aggregation of every title of every page so let's say there is something that I call side white engrams another concept that I invented but if you're able to use site white engrams or let's say if you are able to use certain types of locations or topics directly inside your title repeatedly and overlapping it means that yes that page might be relevant more to something else but overall collection of these pages they are relevant to those certain types of things which helps search engines to actually prioritize certain types of sources for certain types of locations or certain types of contexts or the profiles or the documents when it comes to the context or the profiles we will be seeing these things as well but and when I when we say the profile we actually mean different contexts of the query when we say the listing way means actually the business in this case and I will suggest you to read this specific pattern in this area too it will be really actually useful to get how these things can be actually prioritized because there is something that we call local search justification local search justification means that when you search for let's say hair transplant turkey sometimes you will see that it's somewhere it says this business mentions this word in their website if they tell this it means that actually they are also ranking the website then they are ranking the business and they get the aggregation of all these total relevance and the titles there titles of the businesses and towns of pages in this case it helps them to trust through this context because location name and answer the topic name they appear in the queries and also they repeatedly appear every page that you have inside your website sidewide it helps them to relate these things and SAS Technologies you can always or SAS businesses always can actually leverage these mindsets when it comes to the here category suggestions relating to a search this is actually about direct to the profiles as I mentioned if I can show you an example but these images different so basically here actually we directly suggest a category for a specific search term and we try to also give categories to the specific documents then we try to actually match the categories to the queries so soon probably I will be talking with someone that invented a few things about Google uh but they think that is invented it is pretty close to what I have seen in the patterns but imagine that when we talk about the search intent even the SEO tools are really shallow so if you just tell that there are three main search intents like informational navigational or transactional and Commercial Etc is really shallow and this is coming from Henry brother it's like 15 years of research tax animal search it's really good paper actually I have it some in my third test but my point here is that this fundamental researchers they are just the beginning we should go beyond that today for proving that your language or large language model works properly there are 2 000 different language tasks these two thousand different language tasks might be writing code refactoring code or taking a programming language code and turning into the another programming language code or call to text text to call text to data data to text or longer text formal text or shorter text or more sentimental text or taking the text and repeating the sentim or reversing the sentiment there so if there are 2 000 language tasks in different NLP benchmarks we have to understand that probably the total search intent count is very much higher which means that the categories and the labels that can be used for queries documents it is way much more and this pattern actually here is about that smile when you actually look at the serp try to look at all the pages not just the top three take all the possible categories for all of them and not just for first 10 also get first 100 get all of it as much as possible all categories all labels or Pro all profiles once you get that you will be able to create a better information graph on your website and this actually this specific pattern it helps to get these specific points because here they explain what kinds of categories exist for different locations or different types of places let's say for example here they say the clothing and accessories category for example is shown including several subcategories accessories appear apparel Brokers clothing stores and wholesale or manufacturers and subcategories again boutiques children's clothing and maternity clothing and woman clothing again this is what you actually have seen as the search refinement based on the user inputs but there are many things here that you can use in terms of lexical lexical semantics because if you have let's say Child clothing you will have also maternity clothing or woman clothing if you're a woman you will also get the male clothing again and you will need to create a taxonomy there again and all different search intents will be there made whether we manufacture the clothes whether we wear the clothes sell the clothes buy the clothes or review the cloth design the cloth any kind of predicate there will be getting or taking another context and the search intent possible search intent in this case this is what we call the profile and this pattern here or invention here is about actual relevance ordered categories in formation and these two are connected to each other in terms of context and here we have different different let's say contexts for the same entity which is the Starbucks let's say or different profiles and we get all the possible entities for all of them and then we try to actually order these things according to the possible user behaviors and the relevance of these things and location in the query yeah let's say no then we do different thing by giving a default location for the search if it is yes then we do something else in this case for different types of let's say contexts or different types of answer the topics or the topic categories at the same time this is something that I also mentioned in this area because when I search for electricity seos we usually just focus on this first three you have to focus on all these verticals of search you have to also focus on all these Dynamic serving of content profiles basically but when you if it doesn't appear just get all the all of these two you will need to include all of these things as well to be able to create a proper hierarchy of information in this case so if I come this one keywords associated with the document categories in this section so again we have categories but this time we have keywords also that are so basically you there is a category you connect the acument document there you also coordinate query there too there's a different approach for information retrieval because we focus we put the category to the center basically it will be helpful to understand what kinds of actual categories can exist there and what are the let's say the main categories or subcategories for these documents and do not think directly by telling that okay this is an e-commerce essay and there will be a subcategory for e-commerce context let's say but it is beyond that it it might be just shipment of that product it might be producing of that product or it might be just examining of that specific product so if you read this you can see how detailed actual day I think and also understand these things for instance here let's say implementation is described here in this is a standard beginning path provide a system for generating keywords associated with document categories for example as shown Figure 1 a system for generating keywords associated with the document categories May determine keyword candidates from a corpus of the documents in one Implement keyword candidates may be words or phrases used in the previous search queries and may be found in the documents associated with a particular document information before in my presentations I mentioned What synthetic queries are search engines don't wait for you to type in the query they generate the queries they score the queries main point here is that if a top 10 ranking documents change it means that actually the keyword candidate is really changing which means that the categories will slide the change again so you will need to calculate all these possibilities and you will need to be ready with your website and with your documents by covering everything even if the categories or order of these queries change you always have to stay relevant and let's say also responsive at the same time and here you can see many different categories a category as the term is used herein is to broadly interpret include many several in fundamental and distinct classes so which Concepts belong a category may include for example art created categories literature movie movies music business related categories Arts entertainment business services industry goods and services Etc there are many subsections and again the subsections which brings us to actually subtopics update of the Google but we can go it go this section later but remember that do not think as shallow as yours as I say importance of listening is really really important as Bill mentioned in this area in this invention we put the category to the center we determine create a context we connect query to the category we connect document to category if the ranking documents change candidate queries change then the category understanding or category Association or distance between categories it changes again too and there are different profiles and the context here as we show and you will need to cover all of them and SAS businesses also should be doing the same thing in this case so in this part this is one of the things that actually I tell why the chat gbt can't replace us or the seos because these type of websites as you see or this type of information you won't be able to find them on the top ranking websites and that's why this is one of the examples for proving that point because AI systems they are being trained on the data on the web which means if the data on the web is not quality enough or repetitive on certain level or certain direction your true expertise can't be reflected on there so here I want I would like to read something about expired domains when it comes to sales SEO because many SAS businesses use expired domain and here John Miller says from 2016 sometimes we recognize that a new site is completely unrelated to an old site for example if you go out and buy an old domain name it might have been a Church website for 10 years if you recognize your new website is really not new as you're not the same as it was then we need to understand the difference and say that these links links they apply to the old website but they don't apply to the new one if you use an expired domain for any kinds of project please create a topical and local relevance and protect the identity of the previous business in your specifically expired domain so this is one of the errors that many expired domain buyers also do and at the same time to be able to get the full benefit of the expired domain try to also focus on these business profiles category or keyword categories imagine that your the previous keywords that that old business rank they are pretty different from what you are trying to rank and if the keyword category is let's say I actually don't tell keyword it open because of the pattern but let's say the query categories are different and at the same time let's assume that document categories are different compared to the old website in this case anchor tags or phrases inside anchor text and the context of that previous linking domains it will be discordant it will be distant from what you are trying to achieve there at the beginning they might actually believe but after a point they can start the decreased rankings and usually I have seen projects that actually exceed these type of things by linking from old context websites and new context websites at the same time or sometimes they redirect to run the expired domain suddenly Google algorithm is broken again but I haven't seen once half thousand expired domains are redirected directly and it was pretty successful so if algorithm is too complicated go beyond that half thousand expired domain or half million documents with AI it will be take it will take really good amount of time for them to understand the things there sorry for talking about this but it's the fact so this one here then we will go to the article quickly and here we talk about actual product classification and also let's say the product lines as you remember I signed that for the SAS SEO and ranking for the SAS businesses we have to create products you can't directly go for SAS name you have to create different products there for instance when it comes to the SAS SEO SAS businesses we have a keyword Explorer content Explorer site audit batch analysis and people use also possession possessive words like X businesses or experience y tool experience Z Tool or new update for X tool or data update for X blah blah whenever we have these departments or new products or whenever we create accounts of product line basically and whenever they are being searched and whenever they are actually registered to the Google's own Knowledge Graph or product graph that has belonged to you it means that actually you are a really good business and you are out Authority for that specific industry and here for product classification which is the main topic of this you mentioned is actually understanding which product comes after what product or where they are basically coming from which brand they are coming but still for S