Search Engine Trust and Historical Data: 350% Organic Click Increase without Publishing New Content

A website with high historical data that entails positive user feedbacks rank higher even if there are no articles published, or there is no brand mentions, and links. A seasonal SEO event is used for 350% organic click increase over a year as an SEO strategy with semantics and search engine understanding. What is Search Engine Trust? Search Engine Trust involves the reliability of a web entity in the eyes of a search engine for giving information, and helping the web search engine users to perform their search intent. The search engine trust is a concept used by Bill Slawski, and Shaun Anderson to express the trust systems of Google. Google has algorithmic collections to understand the E-A-T of a source. Links, mentions, grammar, accuracy, and historical feedbacks for the source are some of the main components of E-A-T related algorithms' input. Output of E-A-T algorithms is a representation of trust of search engine for ranking the source higher. How does a Search Engine trust a website, or a declaration? According to John Mueller, the spokesperson of Google search engine, it takes long time for Google algorithms to trust a website for a topic. It requires continuous and long-term tests, and positive feedbacks from the users. If a website loses the trust of the search engine by performing any kinds of web spam, or presenting wrong information, Google systems demote the website gradually, and during the Broad Core Algorithm Updates (BCAU), demotion becomes stronger. Why does a search engine need to rank sources according to trust? Embarrassment Factor means that a search engine may be shamed due to its results. Result consists of web pages. Any web page with a wrong, and ridiculous answer harms the trust of the users to the search engine. Thus, search engines reflect their trust on the web sources, and entities so that search engine's users continue to trust itself. How does historical data help a search engine to trust a source? Historical data is the