Diego Villena Testimonial for Holistic SEO & Digital and Topical Authority Course

Key Takeaways

[Music] hey guys my name is Diego Vienna and I am the managing editor of thecoolus.com and I am here to talk to you a little bit about my experience working with core I took both goober and learning his semantic SEO method um it's uh difficult to know just where to start with this method because in case you don't know you should know but Corey's brand name and identity is holistic SEO and uh holistic means of the whole considering all parts and there are a lot of moving Parts I must say and when our team first started working with core I it was a little bit overwhelming I'm not going to lie to you I mean we had been working together my team and I had been working together for several years we'd hit a stride of sorts and uh you know we had our successes we had uh some periods that were less successful and ultimately it was always kind of at the whim of the Google updates we were kind of more reactive than anything we were always building on our experiences of course and you know we have a bunch of good heads to put together but ultimately you know I think a lot of people in this industry know what imposter syndrome feels like and you know we were no different uh we were talented we were able to react willing to you know make our mistakes and learn quickly but again Google was kind of in the driver's seat and um so we decided to consult can we consulted with somebody who knew more than us and that person is core I and he comes in bringing kind of a game-changing method that shifts control just a little bit away from Google and back into your hands and I say control I don't mean that literally because we obviously don't run the algorithms but we are better able to predict them and anticipate them and approach them in a more intelligent way um this isn't just kind of empty buzzwords either because you will learn that there is a lot of information out there on the table waiting to be read you know we always talk about how Google is you know this yeah this this evil layer of geniuses who hi squirrel away all their algorithms and you know we're not supposed to know any of the secrets and it's all hush even they don't know how it works this kind of uh mystical nonsense really but you know there's a wealth of of like white papers and case studies out there that we can tap into that's freely available but it's just so much to put together because this interface with all of human knowledge essentially is what Google is to understand it it goes beyond just like quick simple anecdotes that you can get on a top 10 list I mean so far beyond it it's actually maddening to really think about and Corey is doing that work he's kind of going headlong into it um following in the footsteps of his uh Mentor Bill slavsky who was like a prodigy with this stuff um he really does have a no stone lead no stone unturned approach and he the thing I like about core eye is that he doesn't really make any bones about it he doesn't really promise you that this is going to be easy and it shouldn't be easy you know if you're really dealing with objective truths and reality about search philosophy then like I said it's not going to be quick tips which is what I think so many in this industry are capable of giving to be honest and you know that's really what's kind of refreshing uh about this experience with core I is that now there's kind of a layer of objectivity that wasn't there before I mean obviously we had best practices and we had you know Style Guidelines that we developed through trial and error and you know certain things were more likely to work but they didn't always work right we didn't have a means of really testing it or anticipating it and just kind of reacting to what Google gives us and now I feel like we have more bearing in how we craft content because obviously we want it to be meaningful for the audience but it needs to filter through Google and what it understands is Meaningful and that's where I think uh traditional SEO kind of falls short because it's very largely focused on domain Authority and building up your page rank earning backlinks and of course there's technical SEO as well that needs the website to run well so that the Google bot can crawl up more easily but core I comes in and he gives us a specific rubric for creating truth on page creating meaning by truth I mean truth as Google has the capability to understand through powerful but limited uh non-intuitive mechanical uh explicit means that we can understand and take action on and what core I does is familiarize us with this Litany of explicit navable processes like information retrieval question generation and rewriting answer pairing um and and just makes what was once mysterious merely complex if that makes sense and yeah Cora is just not gonna you about how complex it actually is I mean just listen to him talk for 10 minutes and if you don't follow every single point that he makes you probably going to get lost and that's not a fault of him as a teacher that's just the nature of him trying to explain all of this in such a short condensed period of time like you're gonna find that it's just like it's a barrage of information it's going to seem like wait this is pretty disconnected with everything that I've been doing as an SEO up to this point but only once you immerse yourself in it does it start to make sense and this is why core I is so uh unique in his offering is that he is utterly immersed in this stuff I mean he must I don't I don't think he sleeps to be honest and I I he must eat I clearly he works out but he's a machine and I guess it takes a machine to understand a machine but I mean all kidding aside like that's kind of the great thing about working with core I is that you do feel confident that you're getting like everything that you need to know but it's really up to you to study the material I mean core eye is really really good about answering questions like he's more than willing to meet you halfway try to just get a feel for the concepts to try to get a feel for what gets repeated and don't worry if you don't understand everything because you definitely won't and then once you've done that once you've gotten like a high level exposure to everything go back and spend time and treat it like the Bible treat it like the Rosetta Stone of search philosophy go through every single point every time he drops like a patent like pause the video go read the patent as best as you can like every time he links to a case study read the case study if there are terms that you don't understand Google the term let's say that he links out to a lecturer like a Stanford lecture or or some other 20 to 30 minute video it's going to seem really disfluent to pause core eyes video and go down this other rabbit hole but it's definitely worth it because core I did you know he immersed himself in all of this stuff first and then he sort of lassoed it all together into this digestible package but it really is up to you it's like you get out of it what you put into it and the more you put into it the more you understand the more you understand the better able you are to take action of this stuff and I'd say that one of the most meaningful aspects of working together with Corey and all this stuff is that he's not just throwing me to the Wolves to figure all this stuff out or how to apply it he's also giving us like practice targets if that makes sense like he came in and gave us a full customize uh what he calls a semantic content Network in layman's terms that would be a topical map a collection of cohesive topics that work together to create a unified meaning that kind of goes beyond just the topic and touches on our brand identity we're the coolest so everything that we have written about is you know lifestyle um how to look good how to talk to girls how to basically be cool right how to be hip and core I correctly identified that the glue to all that stuff is personality so he gave us a map targeting personality so that the coolest could talk really scientifically about personality and in doing so we're building up this knowledge-based trust this Corpus of information that generally applies and is generally relevant to everything that's within our wheelhouse it gives Google context for everything that we have ever written and will ever write and therefore it clarifies our contextual signal so that understands better what it is that we're trying to say what meaning we're trying to convey it's more able to match our content in the form of answers to queries that people have about personality about style about all these things that are within our wheelhouse I mean it really is a holistic approach to SEO we're not just chasing individual keywords we're not just going for things that are flashing the pan we're looking for durable lasting results things that will allow us to weather the storm when Google updates and changes the little optimizations that allowed us to temporarily get ahead we basically become a trusted source of information for Google in building out its own understanding of the queries that are coming in every day from its users and remember something like 15 of all queries are brand new Google has never experienced them before so it needs some basis of understanding that it can't get through human intuition but through uh mechanical reasoning and precedent we are helping to establish that precedent and in doing so Google is rewarding us with durable ranks so um that's really what the whole holistic SEO approach is all about is creating durable results and I mean to that end like core is the real deal like if anybody is able to like take all of this high level information and gel it into something that's digestible and understandable and actionable like it's him because he's proving it to me I was totally skeptical before because he came in and told me like yeah you don't even know your ABCs uh SEO he didn't say it like that but like he was basically writing and applying it and you know it was a tough pill to swallow for me and my team but I mean he came in and he he freaking proved it like we adhered to his method and we learned the rationale behind the method and the results backed up what he was saying and I mean at the end of the day that's what matters right so uh just to wrap up this testimonial which is definitely getting a little long in the tooth um I can recommend you work with core I I think it will probably be the best money you've ever spent yeah so uh in summation if you're at all on the fence about the semantic method or core I I recommend you get off that fence and start studying because it's a long path it's a lot of work your brain is going to hurt but you are going to learn something and it is going to continue to be valuable throughout your career I have literally no doubt that I have stepped into something that is big I feel like I'm finally learning like real objective SEO and I've honestly never felt that way before everything else is just like General marketing paradigms applied to the internet this is this is the language of search this is search philosophy so get on board uh you're not going to find a better teacher than core I and that's really it so thanks for letting me speak have a good one [Music]