Entity Based SEO Guide: Entity-Oriented SEO Case Study by Exceeding 4 Millions Clicks a Month

Key Takeaways

hello my name is Corrado barkuber and I am the owner and founder of foreign digital in this video I will explain what anti-based SEO is and I will do it via an SEO case that actually I have published before and I have updated it four times whenever I updated it actually the website doubled is traffic and this might be the last update for it because always protecting a website it's really hard after a point because when you manage and manage an agency and once you actually prove your point after a point you feel that actually okay I have made my point and now there is no need for doubling it all the time so let me explain this as your case to you so that you can actually understand how you can Leverage The Entity oriented search for better organic search performance and the rankings this website is a bookstore when I finish the SEO case it became the actual sixth largest e-commerce website in Turkey so we have 80 million population and turkey is not a country that actually read all the time so if as a if as a bookstore if you're able to be the sixth largest e-commerce website it is a really big success I can definitely tell it specialize a bookstore and in this case I have started the work with the project during this area actually it started around February and the July was the first victory for us and during this time you can even realize that actually we have gained very much more queries than the before so this is why what I call actually as the initial ranking if you are not able to prove actually all of the quality that you deserve during the initial ranking after a point a topical consolidation might happen there are two ways for a topical consolidation one is losing traffic and losing queries the other one is losing most of the queries but gaining more traffic so the second one is actually the a better ranking event in this case and if you check the example in this area we continue to actually regain our loss queries and we gained even more it means that we have gained more queries that we can actually rank we have indexed more then we lost one of the actual core algorithm updates and it is the May and during the update I also explained that and this area this missing part and then the comment is best ever version in this area actually I will explain you how I analyze the data graph or let's say semantic content Network that I have and how I realize the query groups and then actually according to these metrics what we have focused on to bring all these connections associations declarations or factual propositions to closer to each other so one more thing is as I say in a topical consolidation as you realize here we gain very much more traffic with actual less queries so this is what the consolidation is and I can't tell that it is the last part of the actually topical authority projects or the case studies so this is if you talk about from the semantic as your perspective this is already a mature saturated project in terms of the semantics when it comes to the technical SEO part we have nothing to hurt due to the due to some internal problems because that's why actually I became a holistic SEO because there are three main pillars for the SEO semantics and brand reputation or let's say brand entered identity which also involves the page link reviews mentions brand Authority brand search demand and Etc and of course the technical SEO so when you don't have the technical SEO you have to focus on the other two or just one of them and I can't tell that actually yes we have the Brand Power here but our competitors actually they have very much stronger Brands than actually us so I can tell that it is not also an advantage here for us so let's move on to this section so that I can show you the case study that I have written and updated many times so this is a case that I have published together with the in-links you can also check them I like their team their understanding they write really good articles and they can help you well and besides that I will be also publishing this case study with the latest version my own website holistic SEO that digital too probably will open a section that is the case that is to collect and gather everything in a single place so that actually people can find them in an easier way but I will be giving a canonical to do in this area you can even also check how the cross domain canonicalization work if the original outer actually publishes the same content within a web source that is closer to its own identity so I just wonder that part a little too and with that said I have put many researches here you can also check these things because this area is actually from the end oriented searchbook of the Christian ballock so a Christian is a really important person because he is educating a new Google engineers and in the Oriental search actually is a free book you can directly download it to your Kindle and you can read it sometimes I check it to remember some Concepts and actually the Christian has gathered and standardized many definitions so it's a really good research and this is the testimonial of the company and these are the quick analysis of the broadcore algorithm updates so since 2019 first it was negative so January 13 2022 negative so May 4 2020 Nashville this one December 3 2022 harsh to negative so natural and then once we make the changes then actually it is a strongly positive so the first update that we have won in this area it is important because you are reversing the negative ranking state if you read my actually how Google does how Google is ranking uh case study and the research you can understand what I mean with the ranking state if you always see a positive or negative change from day to day with further scores or further characterization of this direction it means that actually it is about your basically ranking State and this is a few weeks later version you can see that the the technical issue is really really bad in terms of page loading Time Performance as you see most of the website is actually already poor you can see the old Google search console coverage report I didn't refresh that part but I can tell that it is way much worse right now you can even realize the alternate page with the proper canonical tag because we have millions of actual ranking ranking signal delusion samples keyword cannibalization samples you can even check the indexing signals confusions in this area so it is really important to actually get these sections because you can even check not fonts or you can also check these quality issues we actually have many product pages that are not indexed even if it is scrolled and some of them are not even crawled even if they are explored or phoned in the internal link circulation it is a clear signal that actually for certain segments of the website and for certain web pages with a certain layout and context they are not listed by Google anymore because the page doesn't have a value that much so these were the problems that that I faced when I started project you can see there is no good URL even on actually desktop 2 and these are just some of the other technical SEO problems you can see the numbers here by the way scrolling the entire website actually takes seven days I have actually explored 20 million URLs and Google even that didn't touch most of them because they didn't go so that's part I call this websites obese websites websites that are bloated with the toxic uh toxic garbage of the servers web servers or CMS systems or bats as I bet uh bad simio approach or this type of things so this is the reverse state of the reversing the negative ranking State and you can see the metrics in this area and this section is important because I have given some concrete tangible suggestions for improving the entity-based search performance for example comparing entities on different web pages but on this section please use your own mind your own brain not the tools you can't be a tool-minded person and at the same time comparing the context and content angle these are important because there are two contacts on every web page macro context and micro contacts and you should choose only one macro context and it should be reflected on your title in a proper way and the next healing should actually validate that specific title with some narrowed narrowing context areas like asking the same thing with a longer preposition or directly focusing on the most related other types of attributes and comparing facts or facts or prepositions or semantegra labels for these entities again if you learn these Concepts you will be able to do it directly from with your brain because you will realize that there is a pattern you don't have to crawl everything and then process everything actually yes I am telling that but just for trying for example while even I am talking yes I am using NLP for certain things for instance here I'm using keyboard for actually extracting some key central three grams from a certain website I just wonder actually this course a little but that's why I'm doing it but it doesn't mean that actually I am doing it all the time most of the time actually I don't do these things most of the time I if I do it actually it is just for training the author nothing no more than that you don't have to use a tool but if you are a beginner try to use or try to check these things if you don't feel confident enough and comparing sidewide engrams side white engrams actually show what you are and why you are writing about it as you remember in The Helpful content update Google stated that you shouldn't write something just for taking the traffic your Source identity what you are should be connected to the topic that you are writing and when I publish actually the next SEO case that I that I will publish it will be about this because sometimes sometimes you are asking me how can I write about a second topic if I start to write about another topic would Google actually demote me so how can I actually make them connected to each other to be able to write about multiple things without losing your traffic you should actually create some contextual Bridges and with the entry oriented search we will be able to doing that and anchor text from outgoing and incoming links yes Google actually indexes also the anchor tags so if you have a specific macro context be sure that there is a single entity in that context and a strong one or two different attributes in this case your anchor tags actually according to the query semantics and I will publish another video for it but basically if you don't know what query semantics is query semantics means that the Search terms or the terms in the search query changes its meaning according to the query context rather than the definition of the dictionary of Oxford or somewhere somewhere like Cambridge So based on this you should understand that if you are using an anchor tag it should include a related entity or a related attribute or highly closely related or complementary context and the angle should be different so once you get these things you will be able to actually multiply these things like it is a pattern and as I say if you check the semantic content Network create an article that I have written you will see that what is the importance of query templates and document templates and intent templates when it comes to the semantic web everything is patterned already we just actually add more details on that and another suggestion from me in this article is take all of the attributes of any specific entity give them an order based on relatedness of the attribute for the source and popularity of the attribute to generate better questions if you go to the dear dear mentor Bill slavski's website if you check even his last article unfortunately last one not this here actually he is talking about identifying the subjective attributes of the entities this last patent that he has actually explained in this area it is actually about in this section if you search for let's say best Mark let's say microphones I am not sure actually Google will show that specific Pro product section here let me check do you see it's uh top 30 okay it will work too by the way this is also important too why why the top 30 Why Not Top 40 anyway if you click one of these things actually under the popular products panel I call them actually popular products panel I I have it I had to find this name because they don't give a proper name anyway these are subjective attributes see rich and clear for instance it says or if you check these areas again you will see some other things by the way this structure here you see it is direct actually and oriented search art I can tell that and if you come to this area as well actually here Bill explains what are subjective attributes how they are chosen according to the relatedness and according to the repetitiveness or objectiveness of the specific at specific review that mentions that attribute so in this case actually when I tell you to take all the attributes also take the subjective ones too as much as possible and as an expert you give your also subjective opinion just in a separate area in a miserable way and make yourself alter it on that topic and try to stay on the consensus in the last part we will explain that too so use a clear sentence structure I have explained this before too do not use long sentences nested propositions give to give one information per sentence as much as possible try to explain things like you are explaining to as someone five years old do not dilute the context of the web page with irrelevant opinions or analogies and other types of entities yes stay on the context okay if you break if you start to break the contextual Vector you will dilute your ranking signals and process the same entity or same entities from the same type and connect them to all each other and this was actually what I am doing here in this area if you check these actually this article 2 the context I'll search this is another case that I have written and the website that has these samples too it will come under the case study of lexical relations and I will be publishing that too I have written many things don't worry they are all coming for training and preparing you to do semantic SEO course that's why I'm actually publishing all these things for free so that actually when I publish the course at least you should know the concepts like let's say Source contacts or query semantics historical data re-ranking initial ranking if you know these Concepts thinking and communicating with the search engine will be very much easier of course I will be explaining them in a better way in the course but still if you know these things and if you start to get used to these things it will be very much easier and these ranking difference here or actually this was Zero complete zero and then I have started right about the authors so from entity oriented search perspective why I have chosen the outward biographies so if you are selling the books but if you don't actually process all the book genres all the authors and then if you don't actually group all these books are according to the certain types of angles and the context and if you don't Rank and also review these and if you don't connect these group or pages to each other as well not expat Google to actually trust you that much on that specific topic so even if you are actually a kind of e-commerce or kinds of electronic store you have to actually Define what you are selling and you have to help them at the same time we have reflected this outer biographies and the products inside of the e-commerce product and category Pages too every category page was linking to certain types of books and the authors biography every auditor biography was linking to the group or by informational content section and also a e-commerce category too while doing that you have to also under stand what types of anchor tags and annotations annotation tags were also using as well so with that said here I am also mentioning the course as well also I have to tell that police sag Stripes to the sex bribe to the holy CSU newsletter I will be giving some specific news from that area just be a member here and thank you for over 2000 people I didn't expect to actually reach out that much people but I am really happy and I really appreciate it thank you so much and let me continue and in this area actually I explain how to use a topical Authority for e-commerce websites with entity-oriented search understanding and in this section if you just read these area actual definitional informational or comparison based or opinion based review-based factual and Commercial content should exist at the same time with an e-commerce site to make Source topical Authority for certain types of entities with different contextual layers when I say contextual layer it means that we have a certain type of contextual domain check previous video I explain what it is once you have a contextual domain you will realize that there are sub-contexts inside of it and these subcontexts they don't create a different index construction it means that they will be under the same group of actually in a phrase posting list or same group of documents in this case you will need to go deeper you will need to go granular that's why I am telling you to actually do not yes check other pages but do not imitate them go beyond them there's why I tell you to not care about actually a query search volume that much try to a little care about actually information yeah provide unique information to prove your expertise by much more and yes the this section to actually a different word distribution possibilities inside of the questions or in this area too if you have the electronic bikes let's say Mountain acrylic bikes Fat Tire recording bikes or similar bikes or different bike types alternatives to that electronic bike brands products facts tips usage obstacles advantages all these things are here actually they are directly directly actually attributes and there are many different concepts that you will need to mention in that area if you process all these things one by one in a proper way in a unique way that in a way that actually prove your expertise it will be very much easier for you to rank in a permanent lasting Style and these are some other suggestions that actually I give by defining what a query team is what a query context or query aspect and query definitions actually are and in this case understanding the dimensions of the product that you are selling and finding all relevant entities for the product including its brand material inventory Alternatives and similars generating the best proper questions for these dimensions for the product Brands and his entire attributes for question generation try to actually generate shorter questions and do not repeat the same question twice with a different format and at the same time use the most important predicate inside of the question and group your questions as definitional or let's say action based if you ask for how to how to do or how to run how to swim blah blah blah these questions are from a certain types of query template even if they don't have proper search demand it might start to suppress actually the main question that you are using which this thing is a little a little about actually the query team or the query templates if the query is from a certain template even if it doesn't have a proper prominence the search engine might give give it actually very much more weight because they won't be checking every query individually they will check the overall structure as Paul Harr from Google says they won't care about the individual bugs that much so that's why actually sometimes even if you see that including a how to question at the bottom might be better but sometimes you have to care about how the search engines actually operate so you will need to actually use these things to be honest because I don't want to spend that much time on this area but here this section is important using phrase templates phrase pattern taxonomies and create prominence hierarchy without diluting to context phrase patterns and the phrase taxonomies it is actually a little reflected in this area too for instance Mountain electronic bikes or Mountain electronic bikes under 1000 or fast Mountain electronic bikes slow ones or or heaviest ones or Mountain economic bikes for let's say children or Mountain Air Clinic bikes for using also inside the city so you have to understand what you can bring before this what you can bring after this all these sections will create a certain types of phrase pattern taxonomy and you have to find the most important ones according to their attributes so this is a comparison here you can see actually that the traffic is coming back to this area you can check that and in this area you will see that actually our main competitors which are way much more stronger and well known from our website in the same dates they were gaining 70 queries 44 58 or 325 when it comes to us it was 25 000 new keywords and I can tell that they are publishing the same amount of actually web pages even more than us because I didn't have enough level avatars since I didn't have enough level authors I had to use some certain tricks or let's say templates and I will be able to explain the less rest of it later but in this case actually I had to be quicker than them to do more with less resources and here these these pattern here it is actually about reviewing the entities or it is about reviewable entities and here you will realize that there are facts text items with certain IDs certain definitions for the entities and solve some sentiments this is actually about taking certain certain types of words or text cinepads for entities and then collecting all these things and Gathering and aggregating these things to understand and take them further this is actually what these things also what this design also does if you see the 40 commands use the word cute for 20 times or maybe even more for a certain entity QT will be relevant to that specific entity in a subjective way and we test it this is what actually happens in this area too you will always realize that certain types of attributes here they will use some certain subjectivity subjective sections and they will be choosing and also taken to there are also a new new serp features like this entity has been reviewed in this entity has been reviewed or listed in this web Source or when you ask what are the fastest Scooters or something like that search engines sometimes tell according to this web Source these are the fastest ones so that's why the source The Source attribute of the same article gets very much more important to be able to and be a topical Authority it means that actually you also have to use third-party reviews way much more I will be talking about it later because I have written some Secrets maybe I can share them too but I would suggest you to check actually about this Source section we will touch it a little further too in this section I explain what is different difference between a ranking signal and the ranking factor I would suggest you to check that how to Define entities by specifying the context so this is a design from Google can you ask for who is the king of the Spain first of all the context is not that much actually clear first of all now you say who is the queen of Spain actually yes we are asking the current one but when you are writing these type of Articles you will have to understand what are other candidate named entities in this area and since we are asking for right now we will be choosing this but you have to actually clearly differentiate these things from each other as well and if you actually read these section sections it will be very much more easier for you to understand too an entity can change its definition based on languages because entities are language agnostic so in other words meaning doesn't change it is universal but its attributes prominence can for instance the same person might be important with a certain attribute in some area but they might be very much different for another usually I give the example of Winston Churchill if you go to the UK he is an hero if you go to the India he is definitely not in hero there he has other attributes there and in this case actually when you have the named entities for certain type of sections you have to actually choose the right context according to the interest areas or according to the character of the search behaviors and in this here too I will show this a little better for you in the future sections because in this area we are talking about how to associate certain queries with certain types of entities then we actually find Entity seeking queries inside of the answers we're seeking queries which is a little another topic but we can go through that part later basically here I actually use ontology and taxonomy of any kinds of product that I have and when it comes to the books here I tell for instance the size of the book even material of the peppers even outer ISBN numbers price page count or image or visual for the cover or the editor I have asked many things that my competitors actually didn't process in that area I even actually explained why they should choose that book or why shouldn't choose that book as well so during this time the website of course content arrays further and further and as I say the book genres books from different geographies or books for different geographies these two are different from each other okay they seem so similar but they are different preposition here changes or entire context from different geographies or four different geographies from eras or some other areas too and you can use these prepositions also or these templates or let's say this contextual layer also for authors as well or even publishers and in this case yes we continue to raise further and further website came here it became the sixth largest in its own category then actually we exceeded we became the way much better than before with highest amount of queries highest amount of actual traffic and the this is the actual result in this area it is nearly 70 000 clicks a day and this is another version just thanks to entity oriented search understanding and according to ashes website actually like tripled his traffic when according to version that we have started and all all of these things actually happened when I tell I'll talk about the topical consolidation and initial ranking see here resource during the initial ranking we are just getting index more and more and more search engine collection historical data according to user feedbacks and they process our text and its quality then we gain queries and the traffic then we continue to gain the traffic but with start to also lose the queries total query command here actually has been decreased but the query is inside of the top three and the first page they have been increased or they have continued to increase as well this is what the topical consolidation is it is important for being able to actually recognize more quality resources and more quality possible topical topic loads or the candidates search engines they always have to actually diversify the serp with new candidates this is the Google search console graphic in this area so this is the last update area that I have performed because this specific core update it actually affects this one affected the website negative level then this one affected positively this section is important because I will suggest you to do not get hyped or do not get set or depressive after the broadcast algorithm update or even do not feel happy to updates they will come and go and you can't understand or analyze a company that that is all 25 years old that actually works over three to three trillion dollars just for a few months search engine Engineers they might actually mistakes or they might fix it later too you should just focus on your own understanding and you should Implement and practice these methodologies with patience you should just understand what you should fix right now and once we actually gain this one these are the results over over or after other increases as well so in this in the top area I have mentioned the consensus so this section here I will also explain you how you can actually analyze broadcore algorithm updates because you have to check what Google actually to write or experimented between two different broad core algorithm updates if you're able to see what they are testing it means that actually it will be useful for you to understand what they will be changing even further because product managers and Google search quality teams they are working together usually product managers work on this type of presentations and search quality team they work at the bank and structure actually for organizing these information and in this area we have a question it says how long does it take for light from the sun to reach the Earth so this question is relevant to the actual distance between Sun and the Earth and we have we need a range because distance between Earth and the Sun is changing and this fact will be converging itself on also these timing too so that's why we are giving a kind of timing and in inside of this web answer which is the name of the featured Snippets according to the Google and the designs and here we have a consensus and it is directly there you should think that if it will take make if it would make this eight nine whether this web page would rank still or not this is what we call actually corroboration of the web answers and this is what I have actually presented this year's Google let's say news SEO International presentation or the confidence and in this area if you check this section when I explain how search engines leverage opinion based articles for ranking you will realized that I started from the uncertain inference and I ended everything inside of the information literacy information literacy is connected to these sections that I mentioned like this entity or this product reviewed by X according to the X website these are the most important ones because if your source is trustworthy Google will start to actually show you as the main source of information and if you are and if you are an authority enough you will be determining what is effect and what is not effect if you come to that level with the semantics it means that and what is a fact and what is not effect will be determined according to your information graph that's why I am telling that semantic content networks which is here it is one of the most important things in the SEO if you create a really good Network in a clear way your competitors will start to lose traffic or they will try to be similar to you by giving you further Authority as well and every project in semantics they start in this phase and here you can check the collaboration of web answers and I can create another presentation just for this actually why we need page link what is information extraction wide in external databases are important what is semantic or labeling question answering information literacy cues and these are given by Google your visuals your brand identity headlines tonality social cues or how you are in the social media all these things will be determining actually your success overall and you can see other types of numeric values that I am giving in this area and this is a research or design director from Google with the same type of answers and they call these things word called out that actually I actually they are called representative answer but the product manager tell that this is word call out and it reflects the actually consensus and these are some other designs and these are some bad examples that actually loses their traffic because they are giving really bad information or unquality information you can check this presentation it will be useful for you to understand anti-oriented search even further so Google actually tested these word consensus even further and they have made actually it's more explicit they have published multiple announcements about helpful content update it came do after together with also content advisories information literacy and information quality so we have to remember this then we have start to see actually that they are giving actually multiple answers inside of actually a single feature snippet in the grid design which means actually I want to show more answers from multiple sources by and they want to serve more sources because now they have more authorities and more information and they are all actually completing each other but why they are choosing this for example if they choose another sentence from this Source how much how they will change what sentence will be chosen or what candidate answer passage will be chosen from here because there is an order or let's say complementary situation between these things and how you should structure your own content to be able to be ranked in this area for all the possible combinations and this is actually what probabilistic game is like then we see that actually they are highlighting with different colors with the answer section which is about also helpful content updates because being responsive is important today I actually mentioned that I will make two different concepts really important in SEO one is information in responsiveness the other one is cost of retrieval this is actually about information quality and information responsiveness which is connected to information extraction that's why I check that presentation please and when you come here this is another actually a multi-face that features snippet with multiple corroborated answers again connect to the collaboration of answer answers to and here we see that actually Google they actually removed all the people also asks in one day then they have brought all of them back but this time we actually started a hat multiple people also ask questions then we also started to see that there are they have actually expanded the total length of answers that can appear inside of a people also as question accordion with a kind of read more button in foreign languages too so this was also one of the things it means that actually yes they want to give more but I also want to show complete answers too and it is rare that you can see a listicle like this inside of actually a kind change of question like that and we also have seen that they are giving Voice Answers inside of the people also ask if you don't want to just read they give you the chance of actually listening again we see these colorizations and this time they are colorizing actually the specific entity that appears in the query and here too they also color entire answer together it shows that actually marking and making the specific answer a little more Standalone is very much more important and you can also use this type of colorizations or boldings like this for actually helping search engine to show where you should focus on and these colorization is different than this because this is about information retrieval this is about actual information extraction maybe I can explain it a little later then we started to see actually this type of product expandable panels and in these expandable panels even there are way much more things and you we can even call these things like I usually tell serp inside of serp so this is like a kinds of mattress and this is actually what Google is anyway but is let's say it is like a hyper syrup I can't call it like like that maybe we can use this name for expressing this expandable and switchable contextual serp instances from images or from Sellers from reviews from videos from also other alternate products to do also given some scrape reviews too you see that actually we have all these things together and then actually they decrease the click gap between different types of search verticals then they also give certain types of explanations about knowledge panels here they tell knowledge panels are automatically generated and information that appears in a knowledge panel comes from various sources across the web in some cases we may work with data Partners who provide alternative data on specific topics like movies musics or and combine the data with information from other open web sources and if they are using your webs web Source in this type of areas to Define these things it means that you are a topical Authority because all these things are coming from semantic web and these are my actual conclusions for September broadcore algorithm update by also using the May broad core algorithm update too you can actually read these things and I can tell actually that I am using also their patterns or their other projects like Google launch the Imagine for image to text and text image generation with AI which shows that actually are able to understand the context of the image is way much better than before Google published and announced new language models such as pathway language model or cost effective and adaptive language model quantization for East fast and environmentally sustainable reinforcement learning and generalized object localization with natural language queries so I would suggest to check these research papers the most important one actually this and these are this is also important to show actually how these language models are expensive to use as you see here for a single event I am working on more than five hours most probably I will cancel it but anyway and here if you just read these sections it will help you because Google diversifies the serp with new results and new answers and contextual Bridges which actually shows you that you also have to decrease the click Gap by while going actually very much more granular as well Google unites multiple verticals of search under the web and Universal search by adding more connections from visuals reviews and Brands to regular query results the Android oriented search featured Google update content to the own Google Knowledge panels by fastening the edit request because they are changing the information in the knowledge panels very much faster than before to be honest and lastly this is just as you see we have lost an update here and it was the a little effect of the actual topical consolidation too and here I actually explain what a topical consolidation is for search engines and what is Broad index refresh as well if you read these two concepts it will be really useful for you to understand these areas but but if I can explain you why the topical consolidation might be just a little dangerous for your website as well for instance let's say this is a query Network in this area and let's say inside of the Adaptive search search engine is able to actually connect all these queries to each other with certain search behaviors or let's say query paths and if it is a situation here you will realize that actually at some point you will need to cover all these things but during the topical consolidation the search engine actually might start to rank you higher for these queries here but you might actually get the index for these two in this case if this happens it means that actually there is a discordance from these queries or these queries because as you see your main connection between these areas or the connection from here to here it actually comes from this area if you aren't able to rank for these two anymore after a point you will be losing rankings on this area too because the semantic distance between these things now they are higher and that's why the during the topical consolidation in other words while losing queries if you are gaining the traffic it means that you are coming more relevant to a certain topic but you are also coming to the a little less relevant to the another one the distance between these contextual domains it will actually help you to stay here or it will go so what was the area that I am losing in this section it was the educational queries education type of entities because the highest search demand in Turkey when it comes to regular books it is actually coming from is not coming from novels unfortunate or philosophy I wish it could but it's actually coming from the University exams or High School exams or other types of exams the exam books or workbooks or test books so that's why I had to dive in directly to do actually let's say University exam related books or working Styles or let's say even the student lifestyle so I had to focus on these type of things more so I brought these things back and then actually I started to come back in this area too so if you're able to find the Gap in your semantic content Network to fill it you will go very much more safer area that's why I'm telling that actual diversification of the Serb not just the people also ask but other areas while actually decreasing the click gap between these things it might be helpful for you once I close the gap I still actually continue to lose do a little queries but I see traffic is coming back and these are just the initial results as you see it is coming to do nearly actually to be honest like 80 000 clicks a day which is better than before and uh let me also explain this concept too what is Broad index refresh so broad index refresh means that after every update Google is actually refreshing its index already but when it comes to the broad index refresh it means that for certain queries some resources they will be deleted or let's say the index and some new resources will be coming and this happens usually after the broad core algorithm updates so you have to use the broadcore algorithm updates as a point of stating that I am one of the most alternative comprehensive and transported resources out there for this topic if you're able to tell it in a strong way you will be actually considered as one of the candidates during that refresh and during that refresh actually this consolidation might happen in a good way for you and you can check this patent for actually this this area too because I a little talk about the caffeine system of the Google here so you should understand that they always refresh the index when I say broad index refresh it is a very much more bigger actual refreshment that area because they can't do this refreshment all the time it will be costly it wouldn't create enough data to test existing source prioritization so they need historical data to test these things the amounts they are sure they will remove some and they will bring some new some new ones so during this area during this area too actually this is again the latest exchange area I would suggest you to check these things too to be honest like focusing on more educational topics this is one of the things that what I have done covering educational books lectures researchers and focusing on universal materials focusing on exams connecting the educational materials to stationary e-commerce Pages extending contextual coverage to the scientific research and study topics extending the context of coverage of the school lectures that your topics and necessary books focusing on the school ages and school related Children books extending the coverage to student needs and the student lifestyle increasing coverage for the internal links and anchor Tech variations as well so this is what I call as a negative ranking State this is a website that I accepted for helping only you can see how the machine Learning Works in this area too but as you see until to the last part of the broadcast algorithm update they were losing the traffic all the time gradually and they were losing this traffic because they were in a negative ranking state it helps for search engines to be sure that the decision that they have given just in the last update yes we are right to actually demote this website because we have actually better candidates if you just remove you directly from the index by doing this actually broad index refreshment they might be giving the wrong wrong decision but if they collect enough level of data as I stated in the historical data paper or the case that I mentioned then they are more confident and this one here I explain actually every core algorithm actual Focus might focus on different things they might focus on multiple topics or different topics they might try to actually refresh or change the source prioritization or they might change how the queries are should actually inferred or what they should be related to that's why I must tell that if you are losing traffic after a broad core algorithm update there is one more possible to there sometimes all the websites from a certain type they together lose traffic for instance during the September World Crow algorithm update of Google all the review websites except trust piloted idle they actually start to lose really tremendous amount of traffic through certain other types of service providers and when I publish the next next video you will actually see an aggregator website there I can tell that actually during the may may broadcast algorithm update many aggregators and athletes or middlemans let's say they have lost really good amount of traffic and the actual service providers or product manufacturers and sellers they have started again during the September it was a little more balancing the situation here so in this case sometimes even if you do everything right if Google doesn't like the type of the website they will just switch certain types of websites with certain types of other websites which is about actually information for aging and short Construction for the highest possible click satisfaction and we can dive into it later and I can tell that is the last state better than ever and again as you see we are gaining new queries especially from the educational state so you can consider this is another initial ranking during the re-ranking the Google again will give a decision and there will be consolidation again we will find more gaps and we will repeat the process and this is the last screenshot for that and I have given my last source as I say it is really hard to always update these things write these much content here as you remember see that whips the video is already like 46 minutes it is tiring I know but I believe I have given practical examples here too now let me just give you an example here I have written this article for Serb stat actually I have I am talking about python here and I have written this for in the member of Hamlet Batista but here I have to mention you something when it comes to the searching for Abram Lincoln I realize that whenever for the query is like who is Abraham Lincoln if the article starts to say Abraham Lincoln is the person who has been assassinated by XYZ on that date that article doesn't rank that much that's why I'm telling that you have to choose actually which attributes and which entities you have to focus on further if you focus on the wrong attributes with the wrong by giving the wrong type of weight on that area you won't be able to actually rank there that much if you check these articles to bottom area I explain actually what page actually shows what kinds of event on which attributes it will be helping you to actually write in a better way all these things and here actually I explain how the rankings change a little from hour to hour even so that's why I'm telling that focusing on the presidentship attribute of the Abraham Lincoln is more important than actually that cows if you have the words like kill if you have the verse like some other types of predicates the article actually is losing the traffic so that's why I am telling that in the end story answer search you have to understand which entity what attribute and what context once you get it with the add pattern you will be able to actually do many good things by training some certain authors so now the research papers and the patterns as you do I do it in the last part I might share these links but the utmost of time actually is inside of my computer so here enter ranking in Wikipedia is there a research paper I will suggest you to check it because Wikipedia is a search engine too and how they rank the entities is the certain effect actually how Google is also ranking the entities too because they are taking most entities from that area as well since they are training their language models with the content from Acadia because it's the most consistent well editorial resource out there if you check the colosial for data set you will get what I mean and if you check this one here this is a pattern it says enter display priority in a distributed geographic information system this is about actually more about actual local search and According to which situation what query type or how your previous visits they actually try to understand which Business Place actually should bring rank they don't tell a business place because local SEO is already oriented since it exists actually and when you come to this one let me just check into the action suggestion on a mobile device this is about actually what they can suggest you for certain types of contexts or the behaviors if you read the news they will realize actually there are some certain types of information here according to that they will be suggesting some different types of actual behaviors that appear according to the entities that appear on the second table suggesting new types of behaviors unnamed anti-recognition of the sense mentions so this is important because we also have unnamed entities which are Concepts but sometimes some certain types of ph