Semantic SEO Strategy: Case Study - How Google Ranks

Key Takeaways

hello my name is correct rubertuber and i am the owner and founder of holistic seo and digital in this video i will demonstrate one of the websites that i will publish later and this website will also have a kind of place in the future as your case studies if you've watched the previous video i guess you will remember what the initial ranking and the ranking mean in this video i will show another example of a ranking process and i will talk about the query templates intent templates and document templates because these terms will help you to create better content marketing strategies or creating better locally interconnected content networks in this context for this website probably i will hide the domain name again and i will publish it in in the article and we are working with this project for five months it's not more than five months and this shows the last six months graphic and we actually used advantage of the initial ranking in the article when i publish the seo case study there will be a section for robust txt if you check that section you will see the advantage of the initial ranking and increasing the topical coverage in one day so this big jump which is 140 000 clicks in one day so it actually has a kind of ranking effect as you can see directly when you increase your impression and clicks also your average position increase too so of course these two things are connected to each other or these three things are connected to each other but in the sample is actually actually the clicks impressions or your topical coverage also affect your average position directly in normal conditions when you start to publish a content it actually doesn't have this kind of average position and for this website we have created entirely a new sub domain sorry subfolder and this sub knowledge domain was entirely new for this source so having this kind of average position in the initial ranking phase is not so easy at all and after that as you can see our rankings our clicks they're actually decreasing because at this point i also used a seasonal event so this sample is also about seasonal seo and i will publish another article about seasonal seo i will include this screenshot also there because this seasonal seo success has created a an efficient and positive historical data so that we can trigger a ranking process and we can improve our historical data and also the topical authority in this context so to explain the historical data's importance you can actually check the my topical author the case study there you will see the name a section for historical data in the future seo cases article you will see it again in the context of initial ranking and ranking processes so these big drops as you can see they are the unconfirmed google updates if your website is new or let's say it's not new but it's in the gray area in other words google will test it so if you see this kind of big drops i suggest you to check your other websites as an seo i have lots of websites and lots of data so that i can make any kind of analysis for instance this one it's from the actually this is another on confirmed google update but in international seo industry it is called september 1st unconfirmed google updates but firm it is 27 august since this is a target based on turkey i believe there are some date differences and then at the fourth of the september there was another unconfirmed google update in this context so as you can see even if the seasonal event passed away we actually didn't lose all of the initial ranking advantage and also the rare ranking advantage here our previous average position as you can see it was bigger than 10 or even 11 and then we actually have you we actually have opened all of the knowledge domain or we have expanded our topical map with really really comprehensive way thanks to the semantic seo and as you can see after that we actually start to see a ranking process directly in the case that i will also show the coverage section so that you will be able to actually understand it better and if i am if i'm lucky to have the log files from the development team i will be able to show it to you and at the peak day and this day actually it started so this is the first day of that specific seasonal event and then it actually it's a really really quick event it doesn't have any kind of like one week promise to be honest so in the context of historical data and creating a kind of new topical map you should know when google actually will have lots of data or a trending topic so that it can trigger a ranking process if there is something trending it means that google will refresh the serp so during this refreshment process even if you don't update your own content you will see that google will actually crawl your web pages more and more so in this context when i started the project this was the first step so in my strategy i have chosen at an event and to do to for that event i have created an entire new and related a contextually relevant new section and i am actually taking this video today as you can see it is a little bit dark because soon i will repeat the same thing with another subsection and you will see that we will start to increase our average position and rankings and operations again so i wanted to keep everything live here i didn't want to use any kind of time filtering here for by cutting this section so in short let me just explain the query templates and document templates and intent templates as you already know most of the queries are close to each other and if a query is similar to another one they will be clustered together when google clusters these queries they usually call them as contextual vector or a kind of context vector and within a context vector since people usually search in a similar way they also have similar search intents so in query templates we actually use also the intent templates and based on that thanks to the search intent understanding we create document templates and these query templates and search intent templates and document templates they create a connection and also they create a content network with local internet connectivity when i publish my seo course or semantic seo course you will be able to see actually how this type of opportunities can be found and how google will actually test the website or how we can create a content network or how we can deepen the contextual relevance or how we can improve the contextual sharpness for the search engine or how to find a query template and what kind of document template should be created by based on that and what it can be connected to us so all these questions i will try to explain in the course and i can tell you that speaking against the camera or speaking in the room while alone is not so easy for me so i am trying my best for giving and in this context lastly if you want to compare the numbers this is like 2 000 clicks per day and 65 000 impressions per day with the average position of 12 and at the moment it is 10 000 clicks and 233 thousands of impressions and 8.3 average position so when google publishes new uncovering updates it will be very very much better and the other thing is that as i as i said yes google of course does unconfident updates and the dates are not always same in the international international media usually they use two or three days later from the turkey i don't know why maybe google publishes some things earlier on in europe or in middle east in this context so but in this context i always suggest you to check all of the webmaster firms and whenever you have an unconfirmed update also check all of the other websites not just based on the industry by the way you will see that the unconfirmed updates they can affect a kind of e-commerce website and another blog website and also another video website or image website or a recipe website at the same time so do not think that an update will only affect a certain type of website in this context you will actually need to understand that when it comes to clustering they have lots of dimensions and you will also notice that certain websites in your repository will be affected from certain type of updates for instance i have other websites that are not affected from these updates but they are affected from other confirm updates and this website is not affected from that if you are able to create these type of groups in your rep story you will be luckier uh to create kind of insights in your projects i believe i explained things a little bit and if you are able to give the feedbacks about these videos i would appreciate that because as you know to be honest i am not a youtuber and i just try to explain complicated things related to seo as much as i can within five minutes or six minutes i don't check the timing yet my bit is anyway maybe seven or eight so if you tell me anything that you want to learn in the comments i will try to answer them in the comment section or i will try to answer them within my semantic seo course again in this project we have used semantic seo i didn't focus on technical seo and this project or pace with optimization and i hope i will be able to publish another video for this website so that we can show the another ranking process but this time probably i won't have a seasonal event so the ranking will happen slower and i will need to collect all of the relevant signals and all of the authority a little bit slower but still since i use the initial ranking advantage it will be faster than normal okay thank you for listening me see on the next next videos bye [Music]