SEO Audit: Quick Website SEO Audit Steps - How to Perform an SEO Audit in 5 Minutes

Key Takeaways

hello my name is coronetto barcuber and i am the owner and founder of holistic sq and digital in this video i will perform a quick seo analysis with semrush for performia.com and this video will be short and i aim to finish it under five minutes so these analysis will be really really quick but we will try to focus on external references the link character or the backlink opportunities the anchor text or semantics and html errors and many many more other things so in this context let's start so usually whenever i check a website the first thing that i want to see is actually what kind of website is this and i directly actually see it here as you see it is a react website and when i see that it is a react website as with a kind of reflex i just check a website like this i disable the javascript and i try to check what else actually changes here so as you see this web page actually has been statically rendered and that's why we actually have everything here so the other thing what i want to just check quickly is that the internal links here and as you see most of the links are internal redirects and they are not valid links and as you can see they are not not following the uh the social media links and other there are other things of course we can talk about here for instance learn more links to be honest i hate these type of links to learn more click here and read more details these don't include any kind this doesn't include any kind of context or contextual information here so besides these there are of course very much more things that you can you can check here with a quick click you can check the html errors here quickly and you can fix them later but in my video actually i won't focus on the technical side too much but just i wanted to show you that if you want actually you can make everything really really quick even with a single click you can check everything for a website if you want to finish things under five minutes of course and i will suggest you to speak less than me anyway so let's continue together and this is a quick analysis for just the backlinks and as you see we have high level of toxic domains here and in my opinion to be honest the scm rash is is doing a great job for understanding which link is toxic or which link is not toxic i am not saying that you that just take an export here and disable every link that semrush says but i am saying to that actually they have a realistic check for finding the toxic links because if you check these links you will see that they will actually show you the reasons for that for instance here as you see there are 220 more backlinks just from this ip address and you can check them directly here as you want and most of the time you will see that these are probably probably fake sub domains for instance just here and just other day google has published another update just for the spam links so i would suggest you to check these type of things and create a disavow file because the several files will be evoluted by the google eventually in batches and they will show their effects gradually so still taking this effect in the future it will be useful and you can check domain base or url based so just try to see it at the same time and the other thing that you should check is of course the link character in terms of elite character we have text and image links and in my opinions the image links have more weight than the text link and if you use image link please include your anchor text in the alt text because it will be beneficial you can check the image internal links benefits in your website directly and also i would suggest you to use the image backlinks as well in your external references so the other thing here is we have to follow and don't follow links here so i didn't check all of these things but we know that the search engine uh tries to not use the novel loadings for page ranks but still not following links can be useful for link or crawl queue they can use these type of links for crawling purposes at the same time so still having these no follow links can be beneficial in terms of crawling but not for the pagerank flow and here we have the follow links if you click here the semrush will give you everything that actually you should see here but if you want to be more quick you can check your anchor text directly so this is a little bit shady as i know this website doesn't have this type of queries and this might be a spam alert because of that you should actually check that and the other thing here is we have some other links like the click here etc and here you have a quick analysis of the backlink so money if if there's a camera say that is a money link it means that it it has a valuable anchor text for you so keeping these things a little bit low it's better and i can't tell you that this website is starting their journey new in other words if you use the money backlinks from the beginning it's not good try to use a little bit branded a little bit organic then you can start with compound you can unite these things and then you can start a little bit talking about the money keywords in this context and naked links also they create a little bit natural effect as well and these are the second section of the uh referral uh external reference character here we have all of the categories and since performia is about it's actually about a kind of project management on project efficiency and also the sale management and other things so in this context using actually this structure will be useful because basically performia targets all of these industries and from all of these industries if you are able to take a couple of things it will be beneficial and i have i see that actually over the five minutes so i will try to be even quicker so these backing sections are really really important but the other good thing that you should already know here is actually this home page as your checker because a cm rush has a great tool for on-page seo checkers and if you come to the ovirus section they will show you all of the on-page strategy ideas and backlink ideas in terms of placing the link in a specific section of your content and if you check in individual content here you will be able to see all of the possible opportunities for your content piece and in terms of readability and information retrieval this section and also for the semantics it's really really valuable and most of the tools they don't have this because sm rash makes a semantic analysis for your content and they actually help you to put all of the related entities together and their attributes or they also help you to put semantically clause or semantical relevant words together by creating a better contextual sharpness for your website so for instance for this web page you actually you are you can actually put these keywords or queries or phrases or entities or their attributes by connecting them to each other and giving information so the other thing here is the top term benchmark for instance for this query semi says that some of these web pages yes they don't have any kind of markup but actually you can use these markups as well and it says that you don't have it as well and some of them have ordered list you also have it and this is the average uh verge comparison and of course it's not a ranking factor but it can signal the detail amount of a web page and here we have the referring domain comparison the video usage and the readable discourse according to the cm rush and speaking of the readability i also suggest you to use the semrush the content writing assistant and it's actually free to try and you can use it from google docs sometimes i use it to be understand from especially for the original test and seo test it's really useful and for semantics again you can use it most of time i suggest people using their own brain for semantics but you can also try this one as well so one of the other things here is of course this quick crawl section and here when you crawl this website you'll see that actually there are lots of issues with this website and these are the internal links the broken internal interlinings it is a signal for vp web decay and here you can see the errors and also at the subsection you see that there are lots of temporary internal redirects here they might be also external as well but as you see i have checked it from the home page and it was like that and here again the permanent redirect internal links they are nearly ten thousands and it means that the crawl pad is not clear and tells it can affect the page rank flow of denis eleven site that theory one flows all of the page rank to another web page but still this is google sometimes they don't tell even if they change something after their official statement so it is beneficial to be a little bit cautious when they say something so after that you can check all the cruel pages but i also like this statistics section we have lots of information here as well and especially for for the canonicalization this is important here here too because it means that some of these sections some of the size sections they are not so so important for the website opener or even if they are important google might not care about them since they are not canonical canonicalized or google will try to choose according to that and one of the other thing here is that you can actually create a kind of roadmap just from this compare cruel section because they have everything and this section also is useful for creating some recurring recurring accruals and comparing them in terms of different errors and different sections here so as i said to you before this is just a quick examination under five minutes or 10 minutes sorry so [Music] intense while trying to focus on these type of things it's not so easy to explain everything so i try to be quick and i can tell you that even if you look these sections these numeric values and these segments and these chunks of analysis i believe that you will be able to understand all of the opportunities that that this website actually has so thank you for listening me i hope it helps you