How to Increase Sales (QUICKLY) for your dropshipping store

Key Takeaways

hey everyone its Jessica with over lo and today we're going to talk about how you can sell products as quickly as possible using three proven marketing tactics done right each of these tactics has the potential to make sales fast method one promote your products in online groups and forums online groups and forums are great places to engage with customers on a personal level plus 20% of Americans recommended their favorite products in forums what's more around 33% of marketers choose to market their brands on forums to reach a bigger audience within a specific niche bottom line these places present a great opportunity to get your products out and in front of the people who will be most interested in buying them they're also great for testing new products to see if they resonate with your market so how can you use forums and groups to sell your products well you can market your products in an existing forum or Facebook group within your niche but remember the first rule of online marketing is to never spam people so if you choose to promote your product in an existing forum or Facebook group go easy on the self-promotion in these groups relationships come first and sales come later but if you want to sell products fast start by promoting them in existing Facebook buy and sell groups for best results you'll want to focus your efforts on higher quality buy and sell groups how first try to find groups that are active and without too much spam do some research how many members are in the group how often are people posting and how much engagement do those posts get if the group seems like a good bet look at what types of posts perform the best then you can incorporate those winning elements into your own posts also make sure to read the group rules before sharing promotional posts to avoid getting banned from the group this is a strategy that can get you sales fast but it's also strategy that can work well over time so don't spam the group all at once instead try to build good relationships by engaging with other people's posts one last tip once you find groups that work for you create a spreadsheet track your activity and hone in on what works for more help on how to sell products using groups and forums check out the link in the description method to Facebook Ads whoever your target market is you can almost guarantee they're on Facebook why because Facebook has more than one point five five billion monthly active users and most of those users check their Facebook page multiple times per day but that's not even the best part Facebook's true power lies in its ability to target your ideal customer people share so many details of their lives on Facebook that you can create super specific ad campaigns just for them you can target demographics interests and behaviors let me give you an example say your cell cycling accessories for road racing enthusiasts you don't just have to target men or women in their 20s you can target men between 22 and 27 years old who live in California have a strong interest in bicycle racing and particularly like other cycle brands like specialized and truck this is powerful stuff to take advantage of however you need to know exactly who your target customer is that way you'll be able to cut through the noise and reach them with well-designed facebook ads this marketing method can drive immediate results just make sure you set your campaign objective to conversions store visits or catalog sales now let's run through the four key elements of a winning Facebook ad the first element as we've mentioned is your audience and remember the key is to be specific the second is your offer Gary Halbert one of the best advertisers in history said strong copy will not overcome a weak offer but in many cases a strong offer will succeed in spite of weak copy bottom-line people love to buy stuff but they hate to be sold to so try to set up a truly compelling offer for instance 15% off dog themed t-shirts that's not a bad offer but it's not as memorable as every purchase of this t-shirt feeds 5 shelter dogs for a week to get ideas for great offers check out your competitors see what's working and then up the ante ok the third element of a great Facebook ad compelling copy copywriting refers to the type of writing designed to get people to take some sort of action this action could be anything from signing up to your email list to buying your product good copywriting focuses on the benefits of your product and not just the features let me explain with a quick example when the iPod came out the main feature was that it could hold one gigabyte of mp3s but at that time that spec didn't mean much to the average customer so instead Apple described the iPod as one thousand songs in your pocket way more compelling right the last make-or-break component of your Facebook ad the image it's crucial that you get this right why because images account for 75 to 90% of Facebook advertising performance if possible include a model using your product pictures with human faces are 38% more likely to receive engagement than photos with no faces just make sure the model is relatable and looks like your target customer for more tips on how to sell products with a killer Facebook image we've linked to an in-depth guide right here all right our last method for selling products quickly is method 3 partner with micro influencers instagram has reached a massive 800 million active users what's more 70% of instagram users actually want to consume content from brands this is awesome for ecommerce businesses so how do you harness the power of Instagram well one way is to partner with micro influencers you see influencers aren't just celebrities or famous youtubers an influencer is anyone with a relatively large following in a particular niche micro influencers are a great option if you're just starting out for three reasons first micro influencers have a high level of engagement both hello society and mark early found the influencers who have between 1000 and 100,000 followers have better engagement than influencers with massive followings second micro influencers are more accessible if you reach out to a selection of micro influencers in your niche there's a good chance you'll hear back quickly larger influencers on the other hand will most likely have personal assistants or managers that you have to get through first finally micro influencers charge much less if anything at all influence co-found that micro influencers with 2,000 to 100,000 followers charge on average between 137 and 258 dollars our Instagram post this is significantly less than many larger influencers what's more you might not need to pay them at all plenty of micro influencers are happy to promote your product if you simply give the product to them for free or provide a discount code that they can give to their audience you just need to find the right influencers in your niche but this can be tricky make sure you do your research before reaching out to anyone try to find accounts with at least a few thousand followers and relatively high engagement if they've promoted products before see how well those posts did you can also check the comments of those promotional posts to see how many people are talking about the product if an influencer has repeatedly promoted the same brands that's a good sign that the promotions are working and one more thing before reaching out to an influencer make sure you've created a compelling offer that's beneficial to them and their audience ask yourself what's in it for them for more tips on influencer marketing watch our guide on Instagram influencer marketing okay that brings us to the end of our video on how to sell products fast once again there's no silver bullet in marketing so whichever method you choose first you still need to put in some work have you tried any of these methods which one do you recommend to new dropshippers let us know in the comments below thanks for watching and if you liked this video be sure to hit the subscribe button and turn on the notification bell for more until next time learn often market better and sell more