Facebook Ads: Create attractive looking banners

hi there now that you know how to reach your target audience what about the creative side of Facebook ads it's no secret that presentation is just as important as the actual messages you're trying to communicate so in this episode we'll discuss what you need to do in order to make your Facebook ads look and sound awesome you'll learn how to find the perfect image for your product and how to write great copy to convince potential customers to choose your store my name is Elizabeth and I'm one of over Lowe's resident Facebook ads experts in case you missed our last episode on Facebook Ads optimization or would like to watch our introduction to Facebook ads tutorial you can find a link to both in the description below try avoiding the trademark Facebook blue-white color combo when you're setting out to get cold traffic these colors just disappear in the Facebook newsfeed so you will not catch the users eye with your ad it's pretty hard to get your potential customers attention when she's quickly scrolling through her newsfeed so try using vivid banner backgrounds for them to stand out in the newsfeed usually a human face has the biggest impact in attracting your customers attention but keep in mind that it could harm you as much as it can help for example if the facing your ad is looking straight into the camera it might fully grab the attention of a potential buyer that may seem like a good thing but this way the customer might be distracted from the product you're promoting so you'll be paying for an impression that gives you nothing try to find images where the model is looking sideways or gesturing toward the product or toward the area where the product information is listed if you're not using any faces in your banner make it all about your product either way it should be the main theme of your image call-to-action buttons tend to get mixed reviews on the one hand it is good to have a clearly visible call-to-action button in proximity to the ad image where you want people to click on the other hand it puts even more elements onto your add image which distracts people from what's really important your product also Facebook allows you to add a call to action button under your image natively so there's no need to add another one on your product image the best advice here is to make two banners one with a CTA button on the image and one without so that you can test them out with your audience this way you can make the best data-driven decision if you decide to use a CTA button on your banner use the RGB color wheel to decide which color your button should be this method is simple look at the main color of your banner find it on the RGB color wheel and then look at the color opposite of it this is the color your CTA should be for example if your banner is blue your CTA button should be orange to attract the most attention there are a few reasons as to why you should not add any text to your image the first one is that Facebook's 20% tax rule still exists this means that no more than 20% of your image should be covered with text logo excluded Facebook doesn't disapprove ads anymore even if you have more than 20% text on it but it will lower the ads performance you won't be able to reach as many people as you could another reason is that once again you wouldn't add unnecessary words to your image as it would distract from the product itself after all humans process images 60,000 times faster than text so let the images speak for themselves moreover you shouldn't use text over your image because facebook leaves you with a lot of space above and below the add image for you to write about your product its pricing and where you could get it use this space there's no need to clutter your image by using it as a clipboard this is the part where you can put all your creative into making your abs sound clever but also remember to try to sell with the text you use here there are a few details that you must include in your main text first of all make sure you add value propositions in this text you'll also want to emphasize the value your product brings to your potential customers otherwise it will be difficult to convince them to buy from you for example getting ready for the new fishing season we have the best equipment at 20% lower prices than anywhere else the second thing to include is a clear call to action as I've mentioned earlier this is why you don't put any calls to action on the ad image itself the call to action should very clearly declare what you're seeking with your campaign if you want people to buy from you use phrases like SHOP NOW buy now get one now etc for example getting ready for the new fishing season we have the best equipment at 20% lower prices than anywhere else shop now if you want to encourage people to read more about your product use phrases like learn more read about it find out more etcetera third add a link to your preferred landing page you should give users as many opportunities to click through and visit your store as possible I also recommend using tools like bitly to shorten your pages URL which make it more descriptive and appealing for example getting ready for the new fishing season we have the best equipment at 20% lower prices than anywhere else shop now at WWF fishing calm your headline should be short and it should reveal the main characteristics about your product if your primary selling point is the price use it in your headline to emphasize how reasonably priced it is don't use more than one selling point here because the headline will be too long and you'll confuse your potential customers with too much information which could come off as too for example fishing fishing equipment from amateur to professional news feed link description text this is the place where you can add any additional information you want you can add more details about the products or about your store in general there's no need to be super creative here and you shouldn't put any extremely crucial information in this area keep it simple and only add more general or supplemental information when creating your ad always think about this segment to which you'll be advertising is it young women or older men you need to use a different voice as well as different imagery for each segment in order for it to be the most relevant to your audience even though the creative part of Facebook ads doesn't sound as serious as the targeting bidding or optimization aspects it's actually very important to approach it with the same attitude as you would your audience research true it's a fun part of the campaign but you should also be sure to make data-driven decisions here so let's recap always try to make your ads more vivid and colorful remember that the central object of your ad is the product so make sure that the details aren't too distracting test out a few different combinations with regard to CTA buttons try to avoid using too much text on the image itself instead show the value of your product in the main ad text make your headline short and lastly try writing coffee with a few different segments of your audience in mind that's it you're ready to take your Facebook Ads campaign to the next level if you like our video or have any additional questions let us know your thoughts in the comment section below and if you like us subscribe to our channel to get more updates on best Facebook practices thanks for watching and I'll see you next time and sound more awesome now more awesome isn't a thing ready okay got it you got it you got it got it got it okay so let's recap hey I think I'm getting a little giggly I mean