How to Get Product Reviews that Converts Customers

Key Takeaways

when it comes to marketing your products not even the most brilliant copy can compete with positive customer reviews just one thing how do you get customers to give reviews hey everyone welcome to the over low YouTube channel where we dig into all things drop shipping and ecommerce I'm David and today it's all about customer reviews we'll go over how you can get your customers to do your marketing for you we'll look at five tips for generating social proof for your store and we'll wrap up by looking at some apps that will do the heavy lifting for you first off what are we talking about when we say product reviews product reviews are those short but also valuable testimonials that customers write about their experiences with your products they are awesome because they don't come from the supplier and they don't come from you they come from customers the people who made the purchase and whether we like it or not customers are probably more trustworthy than store owners after all what's more convincing you saying your products are great or a satisfied customers saying your products are great when shoppers see authentic customer reviews on a website they feel like they can trust your brand according to research about 90% of customers are influenced by the reviews they read so if your store has positive reviews you can land more sales as simple as that alright so customer reviews are super valuable now how do we get more views and better reviews here are five things we can try number one ask your customers to review your products straight up asking your customers for their thoughts is the most effective way to get reviews according to search engine land about 70% of customers leave a product or business review when asked so just be honest tell your customers it's super important they'll understand and if they're satisfied they'll probably help out it's best to ask for a review shortly after a customer has received your product if you contact the customer six months later they might not be as excited about the product as they were when they first got it and if you want to give them a little extra incentive you can offer a discount in exchange for a review there are apps that will automate that whole process for you number two add photo reviews photo reviews are super effective seeing a picture of a customer with your product is marketing gold so if a customer posts a photo on social media contact them and ask for their permission to use that photo on your own social media channels chances are they'll be happy about some face time and you'll be happy about the social proof number three offer free samples you can grow your reviews when starting out by offering free samples identify people who are interested in your niche and ask them to take a picture with their free product and to leave you a review go ahead and do some market research while you're at it ask if they like the look and feel what would prevent them from buying it would that by several of a similar product through your market research and optimize your store while you're getting the reviews number four don't write fake reviews this one might seem like a no-brainer but it's not obvious to everyone so don't write fake reviews you're trying to build a brand here and Trust is so so important you'll find all sorts of dodgy reviews on the web and if you can find them your customers can find them too if you haven't made any sales yet to get reviews then your focus shouldn't be on the reviews it should be on getting customers once you start acquiring customers then you can worry about the reviews and number five make leaving a review super easy there are apps that will do this for you for example you can send automated emails to everyone who's made a purchase instead of having to navigate back to your website to write the review they can simply drop it into the reply and the app will post it automatically there are also apps that let your customers upload photos with their reviews which gives you that visual fuel we talked about earlier there are even apps that can curate Instagram content and automatically request permission for reuse when people post about your products on Instagram so there's no excuse not to have product reviews while we're talking about apps here are a few of our favorites product reviews by Shopify lets you see all of your reviews in one spot reviews are optimized for search and we'll display key nuggets like star ratings and votes on Google the app matches the font and design of your theme to ensure a consistent look with your store the product reviews add-on by stamp is an extension of Shopify product review app and it's also awesome positive reviews can be posted on Facebook and Twitter to showcase why customers love your brand finally photo reviews by looks is a customer photo review app that shoots out automated emails asking for reviews and facilitating image uploads you're free to customize the apps color scheme email timing and more you can also moderate reviews to choose exactly which ones get posted there are many many more product review apps out there way too many for us to name in a single video so take a stroll through the Shopify app store to see which one's work best for you one final thing remember getting reviews isn't a one-time process your products change time passes and you need to constantly reach out to your customers to grow your stores reviews alright that's enough for me what's your strategy for getting reviews did we miss anything we love learning from merchants so drop us a line in the comments we're posting videos every week so be sure to subscribe to the overload YouTube channel to get a heads up when something new hits YouTube thanks so much for watching we'll see you next week in the meantime learn often market better and sell more