What is Instagram influencer marketing?

when you're running an online business traffic is key after all every person who visits your store is a potential customer but how do you draw in people to your store simply put marketing and Instagram is one of the most effective platforms that ecommerce entrepreneurs can use when they're marketing their stores hey guys I'm Jessica with over lo and today we'll be looking at Instagram influencer marketing will break down what it is how it works and what you can do to launch your own influencer marketing campaign today let's jump into it even if you're new to e-commerce you probably know that there are new marketing tactics popping up all the time when you're getting started it can be tough to figure out which of those marketing tactics to focus on Instagram influencer marketing is one of the most popular marketing tactics around today but before we dive into that let's quickly talk about why is Instragram good for ecommerce entrepreneurs we mentioned earlier that Instagram boasts a huge audience which you can tap into with your marketing tactics 800 million people use Instagram per month and that audience is growing bigger by the day the great news for entrepreneurs is that 70% of those users seek out brands on Instagram in other words Instagram is home to a huge group of potential customers who actually want to see promotional content this is such a useful channel for e-commerce entrepreneurs you can use the platform to promote your latest products acquire new customers and even communicate directly with their fans if you're worried about creating stunning panoramas and product photos for every post relax you can source Instagram content from other users and share that with your audience just remember to ask the original poster for permission and credit them in your post it's a win-win situation you post new content and they get promoted for free by now you might be thinking if Instagram is so great for marketing on its own why worry about influencer marketing building a following on Instagram is tough especially if you're new to operating a business account it certainly helps if you sell visually appealing products but honestly there's no guarantee that you're going to build a following just by posting images related to your products or brands the bottom line is if you don't already have an established audience on the platform it's going to be hard to use Instagram to grow your business that's exactly why Instagram influence are so useful for e-commerce brands they've already built up their following on the platform organically they have thousands of followers and these followers are genuinely interested in what the influencer is posting you can use influencers and tap into their audiences of highly engaged potential buyers and promote your products directly because Instagram influencers are people and not brands their followers are much more likely to trust their advice when they recommend certain products to those followers those followers are more likely to engage and perhaps even buy so Instagram influencers are great they can help grow your brand and sell your products but how do you get influencers involved with your marketing campaigns and how do you know if you're choosing the right influencers for your brand the world of influencer marketing can be intimidating at first but don't worry we've got a strategic approach that'll help you nail influencer marketing first things first you'll need to find the right influencers for your brand this is totally dependent on what you're selling and the brand image that you're trying to build it's always a good idea to use data-driven decisions when it comes to building a business with Instagram there are plenty of tools you can use to find the best influencers for your brand tools like ninja outreach and snap fluence can connect you to a wealth of influencers who are ready to get involved with new exciting brands like yours simply search for the type of influencers you're looking for using keywords like women's fashion for example and you'll be presented with a list of high potential influencers you can also search for influencers manually with tools like keyhole geo search for terms related to your niche and you'll see which users have the highest engagement later you can reach out to those influencers directly finding the right influencers might take a while you'll probably need to go through many different posts and hashtags to find influencers who are a good fit for your brand but it's worth it in the long run investing time up front can help you avoid failed marketing campaigns in the future once you found the right influencers for your brand you'll need to start making steps towards forming a business partnership with them first send your chosen influencers a brief introduction to your brand give them that idea of the products that you're trying to sell and provide them with some information about what you're looking for from their posts you'll also need to compensate influencers for their services we Instagram influencers are paid in one of two ways first by flat monetary compensation say $200 for one post promoting your brand or by a commission based payment like 10% of every sale that they bring in you can measure the sales of particular influence or generates by providing the influencers with a discount code like Jessica 10 you can assume that every buyer who enters that discount code came from that influencer and you'll know how much commission you need to pay decide which payment method fits your business best and include your choice in your initial pitch to your influencers once you've come to an agreement with your influencers it's time for them to get to work by promoting your brand you'll likely need to send your influencers a couple of products that they can use in their campaigns you want their followers to notice the influencers wearing or using your products now don't worry a fair drop shipping there are no problems getting products to these influencers just ask for the address of the influencers and ship the products directly to them once they've received the products reiterate what you're looking for consider giving them a few example Instagram posts so they know what you're expecting and here's a pro tip create an account using bitly and use it to shorten the links to your product pages why it'll look more professional when influencers post the links and bitly will give you analytics about the number of people who click that link that's great for gauging your success with influencer campaigns within no time your influencers will be posting about your brand and hopefully driving tons of a high potential traffic into your store alright so that's all for today like I mentioned earlier we're posting new videos every week so make sure you subscribe to our YouTube channel that way you'll get a heads up when something new hits YouTube thank you so much for watching and we'll see you again soon in the meantime learn often market better sell more