What is project management? | Free video tutorial

What is project management in marketing? In this tutorial, you will learn about the basics of project management. You will find out what the role of a project manager involves – and the benefits that project management can bring to an organization. ----------------Links & Resources --------------- Webinar: The Fundamentals of Successful Project Management https://bit.ly/3ei5xSh Webinar: Agile Thinking in Managing Projects https://bit.ly/3KPjO5h ------------------------------------------------------------------------- Role of project manager Project managers play a crucial role in digital marketing. They help to ensure that campaigns: - Meet the brief with high-quality output - Are delivered and deployed on time - Are delivered within the agreed budget A wide range of project management frameworks and methodologies are available. These include PRINCE2, Scrum, Lean, Critical Chain Project - - Management, and more. Here, however, we’ll take a broad look at the value that project management and project managers bring to marketing campaigns. What is a project? Any initiative your team undertakes that has a defined deliverable and delivery date can be classed as a project. And any project can benefit from the efficiency and clarity that project management will bring. Planning is a key starting point for any project. Unfortunately, project management can easily be overlooked when planning resources for a campaign. Unless it’s already baked into a company’s culture, it can seem unnecessary, especially for smaller projects. And for agencies it can be even harder to justify, as clients don’t like paying for resource that doesn’t seem to be crucial to getting the campaign delivered. Benefits of project management The benefits include: - Fluid communication between stakeholders, marketers, clients, external suppliers, and so on - On-hand status updates on where the project is at any time - Resource planning, ahead of when it is needed rather than being called for reac