The FASTEST Way to Use Content to Grow Your Business! | #InstagramLive

Check out Evan’s book Built To Serve: https://www.evancarmichael.com/book ✎ In this coaching conversation, Evan Carmichael helps Mary gain clarity on how to position herself as a reset coach. Mary explains how she’s been using SWOT analysis to help friends and family identify their strengths, weaknesses, opportunities, and threats—but she feels stuck on how to help them monetize their rediscovered talents. Evan challenges her to create more content where she is actually coaching, not just talking to the camera. He explains that if she wants to sell coaching, people need to see her in action coaching clients, and he gives her a roadmap for how to start doing that consistently on Instagram and YouTube. The discussion shifts when Mary shares that her YouTube analytics surprised her—most of her viewers are men between 18 and 34, even though she thought her message was meant for people over 50 who feel burned out or stuck. Evan helps her see that it’s not about age or gender, but about life stage. Whether someone is 22 and unsure of their first career move or 52 and rebuilding after divorce, everyone faces moments when they need a reset. Evan encourages Mary to focus on helping anyone who needs to reinvent themselves instead of narrowing her message too soon. He emphasizes that clarity and clients will come from doing the coaching, not from overthinking who the perfect audience is. Later, they explore Mary’s dream of publishing her two book manuscripts and her fears about copyright after someone once stole her writing. Evan walks her through the difference between self-publishing and working with a publisher, explaining that self-publishing is faster and more affordable but still requires marketing to make sales. He advises her to focus first on building her coaching business and creating consistent coaching content that showcases her expertise. Once she gains traction and income through coaching, she can reinvest in her books and other creative projects. The big take