HOW TO Scale Like Bezos & Zuckerberg
Key Takeaways
The video discusses how to scale a business like Jeff Bezos and Mark Zuckerberg, using concepts such as the 10x rule, fine-tuning, and retrieval augmented generation, with a focus on helping others and using negativity as fuel
Full Transcript
people should be studying the most successful companies in the world not individuals don't worry about dave or gary or tony or grant what are successful people doing one of the biggest mistakes i've made in my life was tracking people that were doing better than me so what like i made so many dumb ass decisions because dave did it or the millionaire next door i don't want to be the millionaire next door i want to know what jeff bezos is doing i want to know what the boys at google are doing why does a guy like mark zuckerberg go from college dorm room to one of the richest people on the planet that's who we should be studying and don't listen to everybody because those people have financial freedom to the point to where they can do anything they want you cannot mess up some of these people's situation they couldn't screw it up if they wanted to the 10x rule says hey look you want to scale to a point to where you have the life you deserve it's not about the money you want or the money you need scale your business so you can walk away from it and money never stops taking care of you and your family you don't need to study 27 different worms you study one more and you're probably going to be good most of us because of instagram and facebook and youtube we're listening to so many different people that people do nothing this is the new crisis of our era people are doing nothing not because they're lazy because they have data that is conflicting so if you listen to dave dave says buy a house then you listen to grant grant says that's stupid you're not going to do anything and if you're never going to buy any real estate hey go ahead and buy one house you're going to regret it later and you're going to be like i wish i had done what cardone said but you got to do something and what you don't want to do is listen to god and the devil because then you get stuck in purgatory and you don't have any fun at all need motivation watch a top 10 with believe nation hey it's evan carmichael and this channel was created to help you overcome the number one challenge that is holding you back a lack of belief in yourself you watch these videos because you know there's something more inside you too you have michael jordan level talent at something so get ready to study success use negativity as fuel and go harder on yourself with grant cardone and my take on his top 10 rules success to give you the confidence motivation and belief that you need enjoy rule number two help others look for somebody to help man there's people all over this planet man just lost i told my mom when i was 16 years old one day one day i'm gonna be successful one day one day i'm gonna be successful and one day i'm gonna help a lot of people and i said that to her because i wanted somebody to help me see i've always loved helping people always i am most happy when i'm helping someone else nothing to do with money if i can help somebody not give them something but if i can actually help somebody to feel better about themselves to know what to do in a phone call to know what to do on a sales call to know how to follow up their girlfriend or their boyfriend or to solve some problem in their life or how to get some money why don't we do this man why don't we make it 100 thank you man and you keep it thank you boss thank you yeah you see that big smile on his face when i did that just like pop helps a buddy rule number three use negativity as fuel looks like i'm showing off all the time here's what you don't know you don't see all the hard work the years the years don't quit okay if i had to quit i wouldn't have the wife wouldn't have the kids wouldn't have the bird wouldn't have the cars wouldn't have the real estate wouldn't have my middle my my physical and my mental health i wouldn't have the success nobody would know me nobody would know me so you see where i'm at today but you don't see all the days that i got up when i didn't want to get up all the days when i went to work and made a call when i didn't want to make a call all the days that i called somebody back that had rejected me over and over and over again all the book publishers that wouldn't publish my books all the tv people that said no man you're too noisy all that all the things that are happening to you right now the sick days the illnesses the family that's pulling against you the friends that counted you out uh the problems you've had in your past whatever it is look you can use it as an excuse or you can use it as fuel rule number four be hard on yourself i just had a coaching call with some friends of mine they come in every month and and they're working on their business they're going to bust a million dollars this month when i met them they were literally the company was not making money they're going to make a million dollars they asked me a question today that i want to talk about they're like dude how are you everybody we talk to talks about being nice to their people taking care of their people doing this for their people why is it the the answer you have is different i said what do you mean well it seems like you're hard on people i said no man i'm not being hard on people i'm just trying to take care of my environment i'm not trying i don't practice being a a dik i'm trying to take care of my environment my decisions are about my environment right so little grant little grants this this little phone right here this is little grand he got issues he needs to clean up his issues grant's got to get hard on grand okay you guys out there y'all y'all so soft on your people it's cause you're soft on yourself right that's why you end up with no money you end up with people betraying you you end up with people taking advantage of you even your kids don't appreciate you do you got to be hard on yourself i'm hard on everybody around me but mostly i'm hard on me also to make sure you're actually taking action after watching this video i've designed a special free worksheet just for this video the worksheet will highlight all the lessons learned in this video as well as pull out our three favorite learnings and quotes that will inspire you to actually do something the worksheet will also give you space to write down what your key takeaways are and your specific plan of action to make sure you're getting results if you want the worksheet designed specifically for this video absolutely for free there's a link in the description below go click on it and start building the momentum in your life and your business i'll see you there rule number five become the person you should be the theme that runs in my life is just disappointment throughout the whole thing particularly the first from fifth to from 10 years old to 25 and then 25 to 50 you know yeah i was doing better because i i had a drug problem at 16. oh you did yeah was that the disappointment or was it like no no no the drugs were just the drugs were a byproduct you know it was the disappointment was you know the school thing school was disappointing no uncles no dad right no i didn't know direction just boredom that's why what you do with these the races at least keep somebody occupied for some moment of time that gives them a goal big enough and a challenge sure i didn't have any challenges you didn't have anybody like setting some goals up in front of us no no no when my dad died i kept waiting for one of the uncles to step up and they didn't got it and that pissed me off because i'm like dude somebody's got to step up and give me a little guidance here but you but you had older um brothers my older brother died when i was 20. right so 10 years after my dad died so there was no men just a bunch of women and mom mom wasn't like setting big goals for you no no my mom my mom my mom grew up in bread lunch so you know i'd go to my mom i remember i did a deal when i was 30. bought my first piece of real estate and um mom i bought this piece of real estate it was three million dollars a 1.9 million dollars and she's like wow that's great but you know i just i love you just the way you are right and i hung up the phone she said that to me a thousand times and i hope the phone said yeah but i don't love me the way i am and then my counselor buddy dale says you need to love yourself the way you are i said he never going to have it dude right i said that's the big lot i don't want to love me the way i want to become the guy i should be rule number six stack up some experience nobody ever taught me when i was going to school 17 years of school nobody ever said hey maybe you want to stack up some experiences and then what happens is kids rather than going to college what they do today is they'll go travel for for a year what you got to flip it go get your work ethic in bank some money make some money i'm gonna do this left-handed make some money and then go on the trip of your life oh left-handed i'm so good i'm so good at everything you got to have confidence man so look look look and by the confidence comes from doing stuff because it comes from doing business not from traveling right like i know people that traveled when they were young and then they go back into the workplace in the business place and they're like dude i don't have any confidence in business you want to have confidence in business confidence and money confidence with your family confidence that you can go places and look money might not make you happy i know some of you believe that but it gives you the security to go where you want to do what you want and stay as long as you want if you can get that money right rule number seven be fair to yourself yesterday i had to make a phone call to a guy hey bro you're not getting the deal let me tell you what the deal is it's a 115 million dollar loan okay and there's two groups doing the deal they're gonna hate seeing this when they see it one group is at point four zero one group is point twenty five zero this is my friend right here my friends too much money man and this guy this other guy over here got me more proceeds he gave me more assurances i had to tell my friends sorry bruh sorry i gotta go with my boy down here oh man grant we've been friends we've been friends you like me i like you we've been to dinner you know my family sorry bro i don't know what to tell you dude it would not be fair to my family to my children to my investments to my money to my hard work to this deal to my investors it would not be fair by the way if there were no investors it would not be fair to me to pay more money to do business with you because you're my friend sorry i don't know what to tell you this is where you guys all get confused he's my friend if he's my friend then i should not have to pay for that relationship by the way if he's my friend he will be my friend after i make this hard decision rule number eight have a dream i remember hearing a story my twin brother told me years ago about this dude i think his name was vincent wealthy wealthy dude in london everywhere he went he went on a choppa what a way to ride on okay i knew i was not in a place that ever knew that but i always thought every once in a while i'd be like dude what would it take you know what i did i quit on the dream before i even had the dream i'm like i'll never have that quit on the dream before i had the dream i've done this my whole life don't make this mistake don't quit on the dream before you have the dream okay and when i heard that vincent was flying around on a helicopter all the time i quit on my dream before i even had it i just assumed i could never do that i'll never have that and then one day i went back and started looking at dude what do i have to do to go back and make my dreams a reality and even if they don't become a reality at least have the dream rule number nine be prepared i was in a deal i was in a deal and i sold the deal i made four million dollars on the deal i already knew and i made the mistake of judging based on the profit rather than the opportunity okay the guy that bought the deal from me ended up selling it for um 13 million more so you would have made 17. i made 17 million rather than 4 million okay so now why do i tell you that because i did not know when i was a young salesman at 25 26 27 years old any more than jared yeah when he started working here or when he had a job at that that corporate company cut your bonus yeah they jacked you um he did not know then he would be negotiating 100 million dollar contracts at a company i did not know when i was selling automobiles in 25 26 years old that i was preparing for 100 million dollar deals when i would be 55 years old yeah like you you guys don't like you got to be more positive about where your show ends up right you got to train today like i'm going to be in a big deal tomorrow right because it's going to happen if you just stay focused on it so for those of you jared made a good point about the sales thing you don't think you're a salesperson because you're you're running a dental business yeah your top line is your revenue line that's called sales dude have you got a problem guys if you if you get a lot so much distraction right okay so let me know right if you if you buy a car and you pay too much like like you could every time you could deal poorly and you could pay too much money and interest you could pay too much money for the car that could cost you five to ten grand you could buy a house and negotiate a bad loan you could buy at the wrong time you could negotiate a bad deal that could cost dude in 2008 people lost hundreds of thousands of dollars and people made millions and hundreds of millions watching the opportunity so it you can't see opportunities you're not ready for okay you cannot catch a wave you're not prepared to surf it is impossible and rule number ten the last one before a very special bonus clip is have a dream look at this i thought it was chilly no it felt so good wow that breeze is nice come on boys you know the story though the young bull and the old bull at the top of the top of the hill right no one got that joke earlier yeah well you know the story right the young bull says to the whole bullet system there you go oh man my way home while we go down there and breed a bull breed one that cattle bring something in cows and an old bull says hey why don't we just go down there and breed them all that's a 10x bull right there from 15 to 25 i was using drugs every day so when i tell you hey you can do anything i was a habitual daily drug user overdosed three times was brought back by people just wandering into a room saying oh this guy's in trouble okay i was i don't know if i was trying to kill myself at the time or i was just didn't know what i was doing or stupid or whatever like i was a walking time bomb and i was not to be trusted by my family by my friends there was no one in my life between 15 and 25 that i could have a positive influence on i was a liability to everyone in my life including my family and my friends and people i went to school with and the places i worked at i lost seven jobs in a row i was unemployable 25 i went to a treatment center and said i got to turn this around i got to turn this around i cannot keep using drugs they're bad for me i make poor decisions when i'm using them i i i go out with the wrong people hang with the wrong people end up in the wrong fights i literally got like when you're using drugs you're going to pick fights you can't win not in a lifetime you're going to get in the wrong cars make the wrong decisions the wrong purchases and you're going to miss a lot of great opportunities so first thing is you can't do great things if you're incapable of making great decisions and when you're under the influence and i don't want to preach to you i'm just telling you what what advice i'd give myself if i was on the comeback and i was 15 years old and being influenced by everybody smoking the kush it's cool now it's probably going to be legal everywhere going out drinking on the weekends forgetting everything that you did and just making poor decisions so i tell you hey you got you got to figure out how how is that going to somehow advance your life you're going to have to make some hard choices if i'm a young guy coming up young gal coming up how can i pick great relationships when everybody's under the influence and again i don't mean to sound like a like a a preacher or anything because i'm definitely not that we're going to have a great time this weekend i'm here for a week we're going to have a lot of fun but i couldn't do that if i was still under the influence every day people should be studying the most successful companies in the world not not individuals don't worry about dave or gary or tony or grant what are successful people doing you know i one of the biggest mistakes i've made in my life was tracking people that were doing better than me so what like like like i made so many dumb ass decisions because uh dave did it or the millionaire next door that book i don't want to be the millionaire next door i want to know what jeff bezos is doing i want to know what the boys at google are doing okay why why does a guy like mark zuckerberg go from college dorm room to one of the richest people on the planet that's who we should be studying and and don't listen to everybody else because those people have financial freedom to the point to where they they can do anything they want like you cannot mess up some of these people's situation they couldn't screw it up if they wanted to so uh the 10x rule is is a it says hey look you want to scale to a point to where you have the life you deserve it's not about the money you want or the money you need scale your business so you can walk away from it and money never stops taking care of you and your family you don't need to study 27 different words you study one more and you're probably going to be good most of us because of instagram and facebook and youtube we're listening to so many different people that that people do nothing this this is the new crisis of our era people are doing nothing not because they're lazy because they have data that is conflicting so if you listen to dave dave says buy a house then you listen to grant grant says that's stupid you're not going to do anything and if you're never going to buy any real estate hey go ahead and buy one house yeah you're going to regret it later and you're going to be like i wish i had done what cardone said but but you got to do something and what you don't want to do is listen to god and the devil because then you get stuck in purgatory and you don't have any fun at all all commitments require investments in time and money all commitments you cannot make a commitment without time and money being invested time and money has to be invested you have to invest time and money if it's not on your schedule you're not committed if you don't have money back by that time on your calendar if it's not costing you money or you don't have money deposited right there you are not committed where you have your money is where your personal spiritual emotional physical commitments go wherever your money is is who you are most committed to wells fargo bank of america citibank you guys many of you got more money at wells fargo than you have invested in your own advertising in the market because you guys are committed to the lie the big marketing scam of the universe save your money save your money what you should do is you should get a good job first of all you should avoid borrowing money unless it's for something that we think is good for you right so first of all you should not bore money unless it's one of our credit cards where we give you points and one day you too will be able to stay at a holiday inn for free where by the way the buffets at the kitchen are free you can eat all you want not to mention that you're already overweight but you could go there and eat all you want for as long as you want by the way if you just borrow enough money on this card to buy enough stuff you don't need to pay us back one day if you can right and then during the week when you're not borrowing money from us what you should do is spend your time getting money to pay for the belt that you bought and put on your credit card that you can't write off by the way so this is what americans are doing people all around the world spend 40 hours a week running around hustling yeah they get hundred dollars what do they do now they run over here to the bank drop off the hundred bucks then they run back out and do another 40 weeks pick up a thousand dollars man had a great week didn't i bang and then they run over here and drop it off to the bank these are the good americans the bad americans go pick up a thousand bucks go to the club and blow it the good americans run run around collecting a thousand dollars five thousand dollars ten thousand dollars hustlers hustlers man hard workers they they get sophisticated uh i'm gonna put a little money in the bank over here over here at wells fargo i'm gonna have a little over here at citibank i'm gonna spread this around i want to be a slave to many not a slave to a few i'm gonna give a little to the bank of america i'm gonna give a little bit of citibank i'm gonna give a little bit to the wells fargo i'm gonna give a little bit to fidelity and merrill lynch i'm gonna give a little bit to my ira and my 401k i'm gonna bust my ass i'm gonna spend 40 years killing myself to make sure all these institutions have my money where they pay me nothing for the sake of security [Music] right and then you guys look up one day you're like where's my money at it's in all these accounts by the way what do those people do with your money when they get it they call me up hey mr cardone we got another dummy [Music] guy spent goddamn he must have spent 160 hours put together a little bank extremely disciplined dumbass and and he saved hundred thousand dollars with us and we'd like to know mr cardone if you would like to borrow that money his money yeah i sure would because we know mr cardone that you'll put that money to work okay this guy that gave it to us all he wants to do is work i'm like yeah send me that money bro send me that money okay and they by the way they're not done calling me they're gonna call nine other people they're going to take his 100 grand and they're going to say they're going to they're going to lend it out 900 000 of it and this is the banking system and that is debt by the way that u.s dollar okay they're basically multiplying money if the bank doesn't keep it why do you spend all your time giving it to them to keep for you this isn't a magic act these are basic skills and basic skills are duplicatable and the reason most sales people have such trouble is because for years we have been trying sales professionals and the gurus have been teaching manipulation tactics dodge the question don't answer control the customer uh the the whole newer linguistics bull these are gimmicks we have never hired one person that had a neuro-linguistic background that worked for us successfully so you guys are in the lnlp stuff i'm just telling you we've hired hundreds and hundreds of salespeople i've been with tens of thousands of salespeople i have never seen one person that got into this neuro bull that was a successful salesperson over long periods of time and did not bring drama to our organization i don't want drama dude i want production so so when when he sits a certain way i don't start thinking about man um imagine being in a sales sales presentation i'm like i got to be like him and then now i got to be like her and now i got to be like him guess who you can't be when you're doing that you you man what a diss i want to be me the power resonates for me my truth my authenticity and my transparency okay so if you can't do that you can't build you can't build a business and you certainly can't duplicate it i never ask him to be me i'm like hey bro when somebody says the payments are too high what do you do what do you say well i'm with you everybody try that no no i didn't say it like that i said i'm with you see and i'm with you hey man hey the price is too high i knew that before you did everybody try that okay so you see i i'm he he gets to be him but the words will work because all i'm doing is basically agreeing with the customer this isn't a trick here okay uh this course is uh i'm doing a dinner tonight for twenty five thousand dollars at my house okay i think we got two slots left the entire 25 000 goes to the grant cardone foundation any of you want to put 25 grand in please see one of my people come have dinner at my house we'll spend a couple hours over there the money's gonna go to help kids some of you in a room immediately say oh my god 25 grand that's a lot of money man i know that you don't think i know 25 000 is a lot of money i'm the one that decided what the freaking entry would be i said what would be too much 25 grand 25 grand would be a lot of damn money somebody gonna be like that damn that's a lot of money okay and the people that it's a lot of money that think small that go small and don't want to help won't come to my house and have dinner and the people they're like dude i'd go spend two hours with that cat man for 25 grand get pictures with him at his new home with his family with with eight or ten other people and the money's going to charity and i get to write it off i get to bang the irs who hates the irs well this is this is a chance to give them a good okay so you see what i'm doing i'm handling all the objections right now i understand 25 grand a lot of money man i know what you got to do to earn 25 grand you got to do crazy stuff to earn 25 grand and if you keep thinking that earning 25 grand is always going to be a problem for you hopefully for everybody in a room one day you're going to be able to earn 25 000 every hour my wealth ultimately it's not the money i have it's the knowledge i have and the belief i have in myself the same thing for you but i want to take you on this trip because look number one you got to visualize it you got to be able to see it in your mind like possibility second thing is you got to see it you know in the physical universe you can explain to me what a bougainvillea is you can explain to me what a beach is you can explain to me what uh the gym looks like on the second floor in cabo san lucas at this beautiful hotel we're at but until i visually visually physically put an image to the ocean to the whales to the sunshine to the mountains until i visually see it it doesn't become real third thing you want to do number one see it in your mind i was uh i was doing a call today with percy miller uh master p and he's like first thing you gotta do is see it in your mind he grew up in extreme poverty in the projects and he says grant first thing i had to do was i had to see it in my mind that i could get out second thing i had to do was see a picture of it in the physical universe that's how valuable the internet is today is that you get to see things that maybe are way outside your price range you can see the lambo the rolls the big house the trip you can see the possibility of elon going to mars you know and and all of a sudden all those things expand possibilities so number one you got to see it in your mind too you got to see it in the physical universe and this also includes other people examples of other people that are doing great things i'm not just talking about physical manifestation i'm not talking about stuff i'm not talking about watches and bracelets and rings and houses and cars i'm talking about how can you actually manifest something in the real world that you have in your mind how do you turn an idea into reality and uh these things that i'm sharing with you will make i'll make it a possibility uh when you dig deep on them though it's like okay well how do i get closer to people that are doing those things because the third thing is you got to get closer to the thing you want if you want a gulf stream or if you want to solve the water problem on planet earth you're going to have to get closer physically closer step on not just see with your eyes in a magazine or on the internet you need to put your feet in the sand put your feet on the jet now that might mean that you got to go fuel jets for a while you got to go work at an aviation company an airport and actually fuel them clean them wash them maybe you got to be a flight attendant on them put your feet next to them maybe you have to become a pilot you're going to have to pay the price though there's no free lunch here for anybody including my children there's no free lunch there's no way to know what this room feels like the expansiveness of this room by looking at it on the internet the moment you can get in it it'll be become even more real to you the fourth thing is you got to put your feet in this deal you got to put your feet in this deal there's a there's a horse down there i can you can visualize a horse you can see the horse you you got to touch the horse and the fourth thing i'm sorry you got to touch the hearts and the fourth thing is you guys got to collaborate with other people man you got to get in the room with other people whether you're serving water if they don't invite you to sit down then offer them money to sit down with them if that doesn't work um offer to serve them to sit down okay there's a story in my life could be wrapped up in these four things right here number one see it in my mind number two see it in the physical universe like see it in in some not physical but in metaverse on the internet in a magazine a picture of it third get closer to it put your feet on it on the plane on the horse on the beach in the hotel if i got to go work there to do it and the fourth thing is you got to network with people that have stuff okay again uh i spent some time this week with dame dash she's like look you got to get close to the action you got to get with the people that are making the moves you cannot make the moves from your own neighborhood uh percy miller told me you cannot make the moves from the projects you got to move from the projects not make the moves in the project quit working street corners quit selling just a product and start hanging out with people that have scaled their think their ideas into a reality i'm 19 years old and i run a consulting firm and uh right now i just tell you real estate stuff and i have only about 60 grand from what i've done saved up yeah and do you think i need to still wait until 100 grand to invest in real estate how long you had 60 grand uh for just like 12 months now yeah dude like you got to get the other 40 bro it's an arbitrary number i just made up the number it could be 110 it could be dude it's just it's just so you know first of all when you get to 100 to call me and i'ma probably tell you hey man you need to wait till you got 350. but at least then you're gonna be like you know what i i learned how to make i learned how to not just make a hundred save a hundred and put a hundred away people are investing too soon you guys are investing three grand here two grand over here a thousand bucks 500 you're walking away from it it's never worth any money it's dumb and you never create the discipline what you end up with is a bunch of losses a bunch of little losses rather than knowing i have the confidence that i can make money set it aside protect it right protect it like a kid right it's not going to get in a wreck i don't lose it i would do that first so was there an age i didn't invest my my first investment was five thousand dollars and i blew it and i'm like i'm not doing that again my next investment is going to be big where i'm gonna watch it because if it's big enough dude if your life depends on it you'll get up in the mornings and you'll watch it so my next deal was 350 grand it took three years to do it all i did was save money save money save money i put 350 grand in the deal sold that deal for four million dollars a four million dollar profit but every last penny you had i had i had one third of all my money in that deal i had a million dollars like a million one put 350 in my first deal 30 days later put 450 in a second deal 90 days later put all the rest of my capital 100 of all my money plus 90 grand in three real estate deals those are the first three investments i ever made my the first three or four investments i made in my entire life three of the four did the little one didn't the little one couldn't work it's impossible to work it was too small what's it gonna do it's not going to do anything it's like going into a casino and you've got 15 right you get blackjack so what it's still 15 the first thing you're going to say is dude i should have bet everything but you didn't shouldn't even be in there pay the price today okay learn to discipline yourself if you got to go to the gym every day if you hate going to the gym go to the gym i don't like going to the gym but i'm like i don't like my body hurting either sooner or later if you don't go to the gym and work your body your body will it will scream at you and it will hurt lower back pains arms shoulders knees you name it it's always going to hurt and as long as it's hurting how can you be fully available for the people around you if your body's certain two you got to eat good foods okay gotta make decisions i ain't gonna eat junk i'm not gonna eat the junk why why because i'm saying no to junk and if you can start saying no to stuff you can start saying yes to the good things like my little girl right there sabrina say hi sabrina so pay the price today learn how to be great at jobs you hate that's paying the price get up early go to bed early okay beat the sun up every morning it'll give you so much confidence i'm paying the price when i do that when i get up before the sun gets up i'm paying the price when i go to bed at nine o'clock and i'm not watching tv and movies and just being entertained and effective whatever's coming my way i'm paying the price when i don't waste the weekends the weekends make you weak listen to me weekends are for a week people anything after 10 o'clock at night it's for weak people okay saturday and sunday staying up all night weak people people are made weak on the weekends pay the price okay give up the weekends for the next five years and watch what happens five years man that's a lot of weekends that's what is that 250 weekends is that right yeah 250 weekends that means i'm ahead of the people around me i'm paying the price today in hopes that i could pay any price in the future i'm making 2.4 million dollars a year if i could figure out how to get another 200 that's called value add v8 value ad if i could figure out how to raise a rent 200 bucks 531 units see that's why the number of units are so apart 531 [Music] 106 000 times what is what one point [Music] see that creates another 1 million 274 000 of income a year i'm already making 2.4 million dollars a year bam that traffic jam okay i got more cash flow i just got i don't have to go work i don't have to beat stuff up i don't have to go uber you guys are i'm going to go uber to what what you go uber to you end up with seven dollars same energy folks same energy spend the energy going someplace getting a vehicle that can actually get you to freedom i don't want money this money i've had this money here the whole time okay it ain't gonna do anything how many got money in the bank right now it's useless [Music] money is useless until it is put to use people earn money and then they spend it and you're just doing this thing comes in it goes out you have to have multiple exits on the way out how do i get out of this deal i know people that have bought real estate that they're like at cash flows but they're like i cannot i can never get rid of this piece of property it's always going to be a problem for me hang me around my neck [Music] but it pays me a little bit of money okay now if it's only one unit if it's only one unit folks and it makes you 500 a month it's still only 500 a month everybody agree that's why you don't want to go small you got to figure out how to do it big if you do it big if you do it right if you have the right location the barriers to entry if you have the cash flow that you need if you get good debt on it i promise you you will not lose money in this space warren buffett said don't lose money number two what number three exactly so when when i read that i'm like don't lose money don't lose money don't lose money what do i invest in oh invest in something that doesn't lose money don't speculate don't buy stocks like i don't want to trade a piece of paper for a piece of paper it's a piece of paper when you go buy twenty dollars with a google stock what do you get you get a piece of paper bag it's all made up kids steal it anyway okay i want something i can see would you agree okay i would rather have that that money i'd rather take this money and say okay here's a hundred dollars here's a hundred dollars i'm gonna take the hundred dollars and i'm gonna buy a flip charger this flip chart is more valuable than that hundred dollars if i use it everybody agree okay so i want you to write this down quit saving money the banks have brainwashed you save your money save your money save your money save your money the the wall street also did this stay liquid stay liquid stay liquid you want liquidity no you do not want liquidity you want to be ill-liquid and you do not want to save money look buying a jet was something i never dreamed i'd do i never okay i only started thinking about it four or five years ago when i'm young and broke and growing up in louisiana middle class being told be grateful you got to bite on a bike be grateful you got clothes on your back and you get three meals be grateful for all that you got cause you got it better than i do i never dreamed of having my own damn checks whatever you have to do to keep your purpose burning hot you do it you borrow money okay use money if it requires money so be it if you're truly obsessed it will be worth it because you will get the results you know the secret to sustaining the obsession is a straightforward one focus your efforts on everything that will fuel you for the long run and ignore eliminate and block out anything that drains you or causes you doubt money power fame success all all of them follow attention so what gets the most attention is what will grow the problem with these things is money power fame and success even time off they require attention they're like jealous lovers they need constant attention or they're going to leave you how you invest your time is more important than how you invest your money being obsessed with your sense of purpose across every part of your life will allow you to accomplish all the things you desire i think most people are not accomplishing what they want in one area of life because they quit on all the other ones if you quit on all the other ones how are you going to get this one to run nothing inspires me more than surrounding myself with people who have achieved more than i have and then meeting new people i need the obsessed must surround themselves with people you trust and respect who think big who've done bigger than you and who can help you get to where you want to go you think you can run only so fast time is no longer an excuse because the obsessed make time they don't make excuses you have to prepare for inflation hitting you and look i just want to give you a heads up on this thing it's happening right now i believe we're already in a recession not to be a doomsday guy because i think that there's ways for you to take advantage of this but i just passed one two three four five six shops and nobody's in them so the american consumer has like 18 trillion dollars between cash accounts and money markets you can't get negative right now when you see the bad news this is an opportunity for you and your family to actually expand not contract so you're going to see bad news in the headlines everywhere once the the politicians start allowing uh the mass media to actually distribute the bad news and we're not talking about ukraine and cobid we're not talking about abortion rulings because all that is just distraction for the bigger problem which is the economy the economy is problematic okay you got the fed pushing interest rates uh half a point yesterday uh there was a rebound in the stock market this morning i wake up the stock market rolls over by a thousand points okay there's going to be blood in the market so i'm going to do a training on this i'm going to give you a few tips right now but first thing is you got to wake up you got to wake up to what's happening you got to know that hey what do i do now what do i do if this happens one do not buy into the bad news okay two you got to expand into the opportunity and it's very very difficult to do you've heard of wealthy people doing this before how they take advantage of situations okay i'm going to show you how to do that whether you have cash or no you don't have cash whether you have credit or don't have credit because during times of contraction what happens is for instance there's 32 million small businesses in america many of you are going out trying to start a new business where what you ought to do is just kind of slide sideways and go buy one the neighbor next door to you i mean from laundry mats to plumbers to internet businesses to coaching businesses you name it chiropractors dentists like in every sector that you're involved in right now in your business or your interest or your passion i'll promise you there are thousands thousands not one or two but thousands of small businesses like yours that are similar to your passion that would feed your passion that already have branding already have marketing built in already have a name already have a location already have revenue already have credit lines that you can literally just slide into okay but you're not gonna do that you're not going to do that if all you're doing is buying into bad news so number one you can't buy into the bad news because remember all bad news sooner or later is beat out by the need to survive and the economy to go on the economy will always go on okay not just here in america but around the world always always always we always get on the other side of bad news so the first thing you do is you got to keep your head out of the garbage dump you got to stay positive and trust me when it goes negative it is not easy to stay positive people always like oh yeah i can stay positive on my own probably not because you're not going to be on your own you're going to be surrounded by bad news everywhere so number two you got to think about how do you expand despite the fact that you don't have money and you don't have credit or you do have money and you do have credit but you don't want to use either one because you're terrified and you will be the third thing you have to figure out to do okay is exactly what sectors will survive long term what sectors are going to win through contractions because what happens in a contraction what happens is weak businesses get squeezed out weak names get squeezed out okay a weak operators get squeezed out and the strong come in and take over that either the technology takes over and disrupts a space or a person typically a person or an operator comes in and then scales that business how many rooms are broke right now you're broke you're like just dead broke like like if i went and banged on your credit card it would scream and call the police now uh alert them out right now 911 cannot be used again that's fine dude that's fine you still need to have your dreams you need to start dreaming now how old are you dude 22 years old you got any money at all but he's got a little he's got a little diamond in his ear right here he ain't got any money but he's like i'm shining i'm shining huh i'm trying to come here come here man yeah come here man come here ah i got a little cubic [Applause] come on up here man 22 years old man 22 years old you know what i was doing every day 22 years old how what do you weigh man how much you weigh oh you got one in both ears look at this get a close-up can you get a close-up look at that man oh he's so cool he's so cool look he looks good too man looks good okay look how much money do you have to your name probably like a thousand thousand bucks what i feel like a million bucks though yeah yeah either way bro you're broke you agree with that oh yeah you broke you guys need to admit it you need to own you need to know when you're broke the man's got a thousand dollars right he goes to jail today he's broke so so like but but that does not that does not mean you can't dream so right now what he's going to do is his dreams are going to be like okay man like i just want to i just want to get a a two grand or i just want to get some of these or i want to get a watch but that's not the dream folks you know when you were a kid when you're a kid 12 years old what do you want you want a car i can't wait till i get a car you don't think about i'm gonna own a car dealership you think i want a car you don't think hey man i'm gonna make a new car that flies right see that's why he ended up with these little cubics because his dreams aren't big enough get off the stage okay but he's in the right place he's in the right place everybody agree the theme that runs in my life is just disappointment throughout the whole thing particularly the first from fifth to from 10 years old to 25 and then 25 to 50 you know yeah i was doing better because i i had a drug problem at 16. oh you did yeah was that the disappointment or was it like no no no the drugs were just the drugs were a byproduct you know it was the disappointment was uh you know the the school thing school was disappointing no uncles no dad right no i didn't know direction just boredom that's why what you do with these the races at least keep somebody occupied for some moment of time that gives them a goal big enough and a challenge sure i didn't have any challenges you didn't have anybody like setting some goals up in front of us no no no when my dad died i kept waiting for one of the uncles to step up and they didn't and that pissed me off because i'm like dude somebody's got to step up and give me a little guidance here but you but you had older um brothers my older brother died when i was 20. right so 10 years after my dad died so there was no men just a bunch of women and mom mom wasn't like setting big goals for you no no my mom my mom my mom grew up in bread lunch so you know i'd go to my mom i remember i did a deal when i was 30. bought my first piece of real estate and um mom i bought this piece of real estate it was three million dollars a 1.9 million dollars and she's like wow that's great but you know i just i love you just the way you are right and i hung up the phone she said that to me a thousand times and i hung the phone said yeah but i don't love me the way i am and then my counselor buddy dale says you need to love yourself the way you are i said ain't never gonna happen dude right i said that's the big lot i don't want to love me the way i want to become the guy i should be i'm 63 years old you know i'll be 64 in march and you know i feel like i'm like 14 years old man i'm like let's roll like let's go i'm ready to run through walls and you know fly and learn new stuff i'm studying uh kryptos right now in the metaverse and like what happens and when do i make a play and do i make a play and what is all this so you one number one you have to stay curious number one curious you have to be curious when clubhouse came around clubhouse is an audio app if you don't know what that is a couple years ago most of the people in my office including jared was like man ain't nothing there's nothing there you know i'm like oh there's people there though there's people there and what i discovered because i was curious about clubhouse is not because i was curious about social media i was curious about people to me i get energy from people and so uh i've been in rooms where uh alan have y'all met alan yet so alan allen saw me go in the room one night and he texted me he's like what the hell you doing in this room man and i said what's up he's like get out of this room and i said what you worried about he's like you're the only white person in the room and the title is white entitlement and he sends me a little sweaty emoji i said bro where how am i going to learn about white entitlement with white people like you got to be curious folks just because it has nothing to do with you doesn't mean your market's not there and for me to be able to market to a market means i need to understand how that market thinks so one of the great benefits of me being curious particularly about two-way communication on on social media the feedback i'm not looking for likes and comments i'm looking for something some electricity in the moment what you're talking about the drive potential potential an idea like all my ideas come from i don't fabricate ideas everything you see me do happened it was happening already in the universe i don't i don't create anything i just grab something that's already there and i grab it out of something i hear so the supreme court today announced they kicked out the mandate uh for the vaccine i'm like hey man [Applause] okay good you like it or don't like it y'all need to get on one side of that story and start talking to people about it so you gain that audience you need to you need oh i don't want to be political say that's stupid man you know there's nothing that raises more money than politics nothing there's nothing and most of it's just a scam and everybody knows that they're like i'm throwing in they ain't throwing in for their side they're throwing in to keep the other side that they're worried about the point of the story is there's energy there there's tremendous amounts of energy that you want to you want to tap into if you could walk the line and play both of them that'd be super cool very difficult to do that though so when that came out today i'm like good job man like i got to take a stand on that now will i lose some people 100 percent i don't care who i lose there's 8 billion people on this planet i'm worried about who doesn't know me so the way to protect your brand the way to protect your brand is to expand it that's the only way to protect your brand so have 12 employees i'm sure at one point you had you know four or five employees how did you go from four or five to whatever you have i had i had two employees from the age of 29 no no from the age of 30 to 38 years old i had two employees for eight years i did everything i was a secretary phone answer i did payroll stole for myself did my taxes i did my own taxes i wouldn't pay anybody anything okay from uh 32 to 38 38 to 45 i added like two or three people [Music] i was i was officing out of the guest house at my my my place that i lived at in in los angeles it's a big guest house it was a dude it was an awesome hour lionel richie lived in that house you know it was a cool house right but it was small thinking man i was still thinking little and if you're going to stay small you're going to get crushed so i'll push you over the edge 2009 2008 and 2009. so what eventually made you say you know what i'm just going to make it what happened was a guy told me years before that that bigger's not better and i believed it because he busted out he busted out when he went big and he says grant bigger's not better man stay small and i and i believed that dude and i carried it on a long time it's bad advice knowledge is power bad knowledge is too so what i did was i stayed small until i was 45 years old five employees i was one of them so four and um when 2008 came i'm like this is stupid dude like i got a scale and and that was what 12 uh how many years ago was that nine years seven or eight years ago there was no jet there was no big office it just shows you man when you change your mind when you change your mind and start like hey i'ma scale this thing out i'm going to go global i'm going to have people know me i'm going to get attention i'm going to get my products out i'm going to lower my prices i'm going to bring this thing to market i'm going to get big bring in good people we have how many employees we have now charity 72 at the office we got our partners here tonight we got an another 150 in uh in in the real estate game we're going to expand that we'll probably pick up another 12 or 15 this month because the two more deals we're bringing on and next year i'm talking about going global so all everything that happened everything has happened really good to us it's happened because of the expansion and i just thought we'd take a shot at one of these obnoxious [Music] car videos because i know you guys love automobiles probably more than i love them as the private jet flies over us this is a completely obnoxious just i'm just gonna be completely transparent for all the haters and the naysayers and the [ __ ] all of you out there that hate on people that are successful i thought i'd give you something to hate on today because content is king right [Music] okay today we have my driver car my driver card is what i roll in this is the 2021 cullinan rolls royce cullinan 454 thousand dollars of nothing but super swag obnoxious thank you bernie marino the next senator of ohio by the way for this complete obnoxious beast of an automobile okay this is not dog friendly by the way you put a dog back here boom that bad boy gonna be dead okay now to my tuesday car to my tuesday car spite of 458 458 what is it 488 i ain't got my numbers right but i got my money right okay 488 low rider tuesday get me ready for hump day okay this thing is so fast it is freaking unbelievable brings me to my wednesday car you know what they say about wednesdays this hump day okay this is man this thing is nothing but just freaking stupid luxury stupid bentley luxury 368 thousand dollars of nothing but obnoxious to bring me to my washer car okay 180 000 mercedes v8 beautiful four-door sedan when those bad boys are getting washed i take a day off and drive in the little bends just to keep me grateful about the build much this crazy stuff i got up there okay that brings me to my friday car right do i have a friday car yeah this is my thirsty car this is my friday rider this is when i go dj khaled we the best this is a phantom folks this is 650 000 and nothing but beast obnoxious freaking crazy black on black badge but let me show you what i use on the weekends this is the vehicle that does it all for me okay what's up man my taco truck saturday sundays is my taco truck this is how i paid for all the obnoxious selling on the weekends weekends are for the week taco trucks are for the terrific go get you a damn taco truck so you can buy all this obnoxious bentley bling italiano flatello familia cullinan cuisine grant cardone is the king and i'm obnoxiously like my video you need to dream big i mean you cannot dream big enough i'm telling you you can't dream big enough you can do more than you're doing but you can't do more than you're doing if you hang around with little thinkers that could be your family members could be your friends could be people you're going to school with and hanging out with look there's a time and a place to hang out with those people can't pick your family i mean they say you can't i wonder sometimes we don't actually do the picking and just show up there without saying that for another conversation but i do know once once you get with your family the family that you picked or they picked or however that might work the selection process wherever you went to school or go to school or where you grew up or how you grew up or religion you grew up in or whether you're white or black or brown male or female the question's always going to be what can you do to do more with your life to find your mission to find your purpose to find what you're great at to get great at the things maybe that you're not great at that you don't even like doing think big telling you can do more and you will do more than than you ever imagined if you're ever successful in your life if you ever hit it and you can you will look back 10 15 20 years from now say god what was i thinking what was i thinking i promise you you know it's like 80 pounds of weight looks like a lot when you're 5 or six years old later it's pretty easy to pick that up no matter what your frame is as long as you do the work as long as you do the work and show up in the gym one day you'll be able to pick that barbell up just like in life okay the things that you think are impossible today the things that you hate today the things that you aren't good at the things that you think are a waste of time the things that make you angry are all opportunities for you you failed the business no problem you restart another business so the way to play this is let's go ahead and give your business the best shot you need training you're going to need sales you're going to need phone skills you're going to need follow-up otherwise it's going to fail okay now watch we put it on a credit card if we put it on a credit card and you fail the bankruptcy court picks up the visa mastercard the american express the training contract you you you did with us lives on for your next company you guys understand that 100 of those people will continue on in some other business a few of them will commit suicide okay i'm done but the rest of them are gonna be like i gotta go do something and they are going to restructure and start another company donald trump has restructured casinos man this is not a new thing like the big boys restructure okay fail boom we restructure we'll create something new i still got a business okay you got to get this guy to see this might fail but you won't because you won't quit and you're going to be over here your bank money right now is earning .0025 percent my real estate's earned 20 if you have no place to go you see when i was 26 years old i was broke 27 i was broke 28 i was broke 29 i was broke 30 i was broke you know why because i take the five grand and i push it off to the side and i was broke again hustling to get another five grand why because i knew where i was going i was going here i'm like i'm gonna be a millionaire dude ain't nobody gonna take this deal from me and i am not gonna wait till i'm 90 years old to get the million bucks right by the time i'm 33 years old i had 1 million 125 127 bucks in a damn account 1 million 125 127 33 years old and i started with no money at 25. how i got the 5 000. i don't need to go buy something yet i got to add that every year now i need to learn how to get that money to grow 20 a year it'll take me 20 years to get it done how did i get it done in eight years [Music] i must have either added money or earn more than 20 and it was a combination of both how do you do that you don't do it at your job you can't go you can't be a waitress making you know 40 000 bucks a year and all of a sudden make 20 more it's your job you can't like it just doesn't you can't just all of a sudden say i'm 20 better give me 20 more money and even if you could you'll do it one time not every year francisco it cannot be such a good cameraman that he's like hey dude look give me a 20 raise this year all right can he do it again next year sooner or later i'm gonna be like tapping out dawg okay your photos aren't that good i mean they were good but now they're getting expensive i just had a coaching call with some friends of mine they come in every month and and they're working on their business they're going to bust a million dollars this month when i met them they were literally the company was not making money they're going to make a million dollars they asked me a question today that i want to talk about they're like dude how are you everybody we talk to talks about being nice to their people taking care of their people doing this for their people why is it the the the answer you have is different i said what do you mean well it seems like you're hard on people i said no man i'm not being hard on people i'm just trying to take care of my environment i'm not trying i don't practice being a a dik i'm trying to take care of my environment my decisions are about my environment right so little grant little grants this this little phone right here this is little grant he got issues he needs to clean up his issues grant's got to get hard on grant okay you you guys out there y'all so soft on your people is because you're soft on yourself right that's why you end up with no money you end up with people betraying you you end up with people taking advantage of you even your kids don't appreciate you do you got to be hard on yourself i'm hard on everybody around me but mostly i'm hard on me five grand is a doable deal how do i do it it's four hundred and twelve dollars a month okay i gotta go steal the money i can steal five thousand you could steal five grand for me and i wouldn't even know it's gonna be like if you could add five thousand to that and earn twenty percent it'd be worth a million one twenty five if you can do this at 10 it'll be worth 320. some of you small thinkers out there be like dude i'll take the 320. how do i get 10 and how do i get 20. you guys have figured this out you're like if the play is big enough dude i'll figure that out everybody agree see see what i just i shifted your mind by giving you a target i don't go to target i get targets and i keep targets and i refresh the target and the target is i want to be a millionaire but over the period of time i got 20 years by the way what would pay me 20 a year over 20 years and that is when your boy gc got rich i didn't get rich speaking i didn't get rich selling books i got rich shopping real estate 30 years old shopping every weekend dude every weekend all i did between 25 and 30 years old was make money make money make money and push it aside push it aside push it aside even when in the first years when i was not watch this even when i was not 25 years old five grand boom next year five grand boom next year five grand boom guess what next year oh by the way this money's sitting dead in the bank it's not not only anything it's it's in a it's in a holy account holy means okay i'm gonna put a hole in your face if you touch my money nobody could get this money this is a like sacred account okay you with me 28 oh wow man i could add a little bit maybe there's more money 29 what am i doing right here okay one two three four boom i got 25 000 sitting in an account it wasn't a million dollars and i'm five years into the plan but when i was ready to start investing money i started doing my homework 30 years old homework shopping properties 31 homework shopping properties 32. i'm not buying cars you guys are buying cars flying on jet charters showing off going on vacations all i'm doing is stacking paper guess what happens i have five years of putting five grand away next thing you know i had 25 000 to add to my 25 000 next year i'm making more money i got 25 000 you see what i'm doing i'm stacking dough and looking for 20 i know there's a 20 play out there some of this money was sitting in the bank this is years and years ago where the bank would pay me six or seven or eight it didn't matter that's not the target the target is to get to one million remember this and let's open up the calls okay your job is to find a vehicle that can pay you 20 percent a year might be a business might be the business you're in it might be to buy advertising for the business or brand you're in for me it was this i'm gonna buy real estate that over long periods of time i will earn cash flow okay that's how the real estate works i put 25 000 in a deal that deal is probably going to pay me 10 a year [Music] you said yeah but grant you said what'd you say grant would you say 20 grand that's what you said yeah i know what i said this ain't eddie okay now how much do i have i could reinvest that money back in the deal the next year i have 27 [Music] 500. i earned 10 on that that's 27.50 or something like that i reinvest that now i got 30 000 in the deal okay but what you don't know is the the rent on this property as i own it over 20 years 2038 will dispose of this thing the rent is going up as i'm adding money the rent's going up and maybe this goes from 10 a year by the time i sell i want to be at 20 okay my average deal has paid me over 30 a year so when you start taking money and start compounding it like that for long periods of time the trick is long periods of time [Music] because you made it this far in a video i want to celebrate you most people start and don't finish most people never actually follow through most people say they want something but they don't ever do the work to actually get it but you're different you are special believe nation you made it here all the way to the end and i love you so it's a special celebration if you put a hashtag believe down in the comments below on this video i will showcase you and celebrate you somewhere on the screen in a future video because you are awesome if you want to see the one one-on-one i did recently with grant check it out right there next to me i think you'll love it continue to believe and i'll see you there true wealth cannot be created working it can only be created investing elon musk is completely invested he has no cash and no houses
Original Description
✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault
✎ Grant Cardone is the CEO of Cardone Enterprises, Cardone Capital, international speaker, entrepreneur, and author of The 10X Rule & creator of 21 best-selling business programs, Grant Cardone owns & operates seven privately held companies and a $2B.B portfolio of multifamily properties.
📜GRANT CARDONE’S RULES📜
1. Study success
2. Help others
3. Use negativity as fuel
4. Be hard on yourself
5. Become the person you should be
6. Stack up some experience
7. Be fair to yourself
8. Have a dream
9. Be prepared
10. Have fun
11. Bonus: Always pursue the second sale and much more!!!
★CHANGE YOUR LIFE IN 30 DAYS★
Evan has personally picked the 30 messages you need to hear to change your life in 30 days. Sign Up Now for FREE! You get a video emailed to you daily, his #BestLife30 roadmap, and bonus worksheets to guide you towards finally living your best life!
https://believe.evancarmichael.com/bestlife30
★★★ BUILD UNSTOPPABLE CONFIDENCE ★★★
Get a FREE video every morning to help you build your confidence for the next 254 days. Find out here: http://evancarmichael.com/254/
★★★ SELF-LOVE TRAINING ★★★
Get a FREE video every morning for the next 254 days to train yourself how to have more self-love. Find out here: https://evancarmichael.com/254
★ RECOMMENDED VIDEOS FOR YOU ★
If you liked this video, you'll love these ones:
• Grant Cardone's Top 10 Rules for Success- https://youtu.be/AOTp6Br34Yc
• Start THINKING like THIS and SUCCESS will Follow! | Gary Vee | Top 10 Rules - https://youtu.be/8kehXCT0IYY
• 10 Powerful Lessons That Actually SAVED My Business! | Evan Carmichael | Rules for Success - https://youtu.be/VpxuHSWKdVY
✔ SOURCES ✔
From Grant Cardone's Channel:
https://youtu.be/Udf0lJZWGkQ
https://youtu.be/FMinBmDKeLQ
https://youtu.be/FEyxZuQeXvE
https://youtu.be/ii9r6FoMWSk
https://youtu.be/1m-HpWCzMQA
https://youtu.be/COduhqDBVZg
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PRESENCE=CLARITY: Unlocking the Power of Being Fully Present
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HOW TO Scale Like Bezos & Zuckerberg
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How to Use IG Reels and TikTok to Grow Your Business! | #InstagramLive
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Unleash Your Success: The Ultimate Guide to Getting RICH with Hard Work!
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Master Your WEEK: No More Midweek Burnout
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Mel Robbins: 10 Productivity Habits That Will Change Your Life Forever!
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This RULE is 99.9% of SUCCESS! | Grant Cardone | #Entspresso
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