Should You Delete Comments on Facebook Ads?

Key Takeaways

hi guys it's ben heath from lead guru and in this video i'm going to answer the question should you delete comments on your facebook ads this is something i've been asked a number of times often by clients as well as you know comments and youtube videos and things like that and where people are asking the question there must be many many more that want to know the answer so i'm going to quickly cover that in this video when you should and shouldn't delete them how you should deal with comments on your facebook ads and all that sort of stuff before i get into that i want to very quickly ask you to smash that like button and of course subscribe to my youtube channel if you are new and haven't done so already okay so first thing to sort of um [Music] to put your mind at ease with perhaps is to say that you are going to get negative comments no matter what you advertise you are going to get negative comments we um advertise a number of charities you think what could possibly be controversial or lead to negative comments about you know what it is they're just trying to do good and all that sort of stuff and they still get negative comments so negative comments are certainly just a feature it's facebook obviously want all ads to be interactive and people can can get involved and i completely understand why and i think on the whole that's positive but negative comments are inevitable it's not a sign that you're doing anything wrong okay that's the first thing now of course if half of all your comments are negative well yeah there's probably something wrong going on there you've not got the right product market fit people don't like what you're advertising all that sort of stuff um but some negative comments are inevitable now i've heard a lot of people say or you should never delete a comment you should never delete a negative comment instead you should just respond to it you should answer it as you know as the business and address any concerns they have and i think it really depends what that negative comment is and how constructive it is versus you know if it's just being negative the sake of being negative i mean we've seen comments where you know we could be advertising let's say a free webinar of video training and you have comments from people that might say i haven't watched it but it sounds like a load of rubbish and you think there's nothing there there's no redeeming feature there if the comments like that just get rid of it just delete it there's no need for that to be on there um it's just someone who's obviously angry at the world and they've chosen to lash out on on your facebook ad who says it says stuff like that if it's a negative comment that you can answer and turn it into a positive so let's say for example um you know you could have someone perhaps they leave a negative comment but they're mistaken about something so they say things like oh i really thought i ordered your product and i really thought it would come with this other thing and it actually does come with that other thing but that person just hasn't realized or something went wrong with the postage something like that well you can then answer that comment in a really positive way you can say like oh i'm sorry that that doesn't seem to have been delivered um you know whenev whenever someone buys this product they do get refillable cartridges or what you know whatever it happens to be automatically um we'll make sure we get some shipped out to you asap and then when other people other prospects read those comments they'll be like oh great it does come with whatever um and they clearly do take care of their customers because this person is is being taken care of in the comments and stuff like that so if it's a negative comment that you can that has a response often when prospects are mistaken or customers mistaken that certainly happens um you know sometimes someone could say um well you might see a comment along the lines of oh this option's too expensive now you could just delete that if you wanted to and someone says this option is too expensive you could get a cheap alternative and they give maybe an example you could just delete that comment if you want to that wouldn't be a problem but you could also address it and you could say yes our product is more expensive than some of the competitors however it has all these additional features which we believe makes it much more valuable we've got loads of testimonials for people to set superior that then when other prospects are reading the comments because people will do that to work out if they want to buy something or interact with the ad they read the comments they go okay fair enough i was wondering why i wouldn't just go with the cheaper one and that comment actually just addresses why your product is more expensive but it's better quality it's handmade it's whatever you know all that sort of stuff so if you could address it in a positive way by all means go ahead and respond to an answer i think that's a great thing to do if it's just negative for the sake of being negative get rid of it get it gone now a lot of people are worried that if you're deleting comments that's going on your facebook ads of course and that's going to negatively impact how facebook sort of delivers your ads perhaps they'll perhaps limit your reach perhaps their you know mess up the algorithm and things like that we haven't seen that if you are deleting as i said before half of all comments because they're really negative or more than that that can have a negative impact we believe there's i haven't seen sort of official documentation to confirm this but i think that has negative impact and that kind of makes sense right facebook only wants advertisers that are going to advertise things that their users um either want or indifferent to they don't want their advertisers to annoy their users because then facebook instagram users may stop using the platform or use it less so if someone if someone's advertising something that's getting their users angry or they don't want to see facebook's going to step in and intervene and i think if you're deleting tons and tons of comments and basically not wanting to to allow people to have their say about what it is you're advertising facebook's not gonna like that but if you're deleting a few comments here and there um from people that are just negative for the sake of being negative just seems to be a a fact of life when it comes to any form of of online advertising anything like that then that's that won't have an impact at all we do it all the time that's absolutely fine now that's obviously the negative comments right hopefully people will also be leaving positive comments and if they do that is absolutely fantastic it can really really help your advertising efforts you know if you run identical ads right one ads just brand new and fresh and the other ads completely the same advertise the same audience all that sort of stuff but the second ad has got lots of comments from previous customers people going oh i bought this it's fantastic um really love this company all those sorts of positive things that you see that is absolutely brilliant and where possible you want to engage with that it's only beneficial to engage engaging helps show well it helps increase the comment count on your ad which is going to help with the with the delivery methods and facebook effectively that if you have what used to be referred to as relevant scores but now broken up in different sections if you have high engagement quality ranking that's going to help um convince facebook to put your ad in front of more people so it certainly doesn't hurt to get lots of comments and activity going in the comments section of a facebook ad and yeah so if people leave positive stuff like thank them for it get involved if they ask questions answer them shows again that you're a company that's attentive to your customers needs you've got good customer service and that you're there for them and are going to help them out and that's only going to help when other people see see your ads remember when you're interacting with comments and when you're answering comments and when you're receiving comments it's not really for that person it's not really what you're doing for me of course you want to help them out but it's the 1000 people that may see that particular comment over the next week or so that's the real benefit of doing so now of course this isn't always possible right and if you're advertising and spending big budgets and getting your ads in front of millions of people and you've got thousands of comments it's you're not going to be able to interact and answer more it's just unless you have people you know full time dedicated to doing that it's just not possible not really realistic and that's also fine so don't feel an onus to that you have to respond to all comments but if you are able to engage people in the comments and answer some stuff questions and and thank people when they leave positive feedback that is only um that is only beneficial that that is only going to help your facebook advertising efforts um i'm just having a quick look at my notes make sure i've got any other points yeah that's that's that's basically um the the the gist of it so just sort of quickly summarize people aren't going to leave comments which is great in the whole some of them are going to be negative nothing you can do about that it's not um an indictment on your advertising delete the just negative negative ones nothing you could do about that it's just negative people if you can provide sort of constructive feedback and turn a potential negative into positive with a comment absolutely do so otherwise engage in the comments section we do leave positive stuff um make sure you answer questions and things like that provided you you know you have the the capacity to be able to do so and go through those comments and yeah that's basically just a short video just to quickly cover how i would deal with with comments particularly those negative ones that people you know we talk to a lot of clients and they particularly don't like those which i understand but um it's just a part of advertising online you just got to learn to deal with it and move on and don't worry about it basically okay hopefully that's been useful before you go a couple of things i want to quickly mention a couple of three things first free thing is a free webinar i've created called three killer facebook ad strategies to double or more your revenue and in this webinar i break down three different facebook advertising sales funnels that we use for our clients all the time very much tried and tested generated millions of dollars with them and i break those down and show you them in detail showing exactly how they work and i also show you how you should tailor your facebook advertising approach to your specific type of business right so you need a different sales funnel if you're an e-commerce business to a high-end service provider and i go through all those and explain all that so i think it's very very much worth your time to watch this completely free 60 70 minutes long i think you'll be very glad that you that you did go through it if you do link is in the video description i'd go ahead and watch that watch that webinar um i said i think it'd be very beneficial other three thing i want to mention is my facebook ads mastermind group 62 000 facebook advertisers just like yourself trying to get better results facebook ads i do free live trainings in the group completely free to join the group links in the description go ahead and join that'd be uh much appreciated and i think you get a lot a lot out of it as well um please comment below if this was useful please subscribe to my channel if you haven't done so already and of course smash that like button that helps me out best of your facebook campaigns guys and i will talk to you soon bye for now bye bye