SEO Masterclass: Scaling SEO Agencies with Topical Authority and Holistic SEO Mindset
In this interview, Koray Tuğberk GÜBÜR talks with Jeff Oxford, an expert in eCommerce SEO and founder of an SEO agency. Jeff shares his journey into SEO, explains why eCommerce SEO isn’t for everyone, and discusses the challenges of running an agency—from managing clients to building efficient operations. He highlights the importance of testing SEO fundamentals, simplifying complex strategies for non-experts, and setting up proper pricing and workflows.
They explore the role of AI and automation in SEO, the balance between manual work and using tools, and how to effectively handle CMS tasks a…
Watch on YouTube ↗
(saves to browser)
Chapters (29)
Introduction
1:35
About Jeff Oxford
3:01
Why eCommerce SEO isn’t for everyone
4:40
Challenges of running an agency
7:00
Roles: client-facing vs. operations
9:22
Testing SEO fundamentals
12:21
Explaining SEO to non-experts
15:29
Pricing and logistics when starting an agency
17:36
Follow-up on operations
21:36
Reporting outreach efforts to clients
22:38
Fast link delivery strategies
24:38
Using AI for faster workflows
26:12
Managing CMS tasks internally vs. with developers
28:15
Essential Shopify apps
30:02
Manual work vs. app usage
31:05
Design and development collaboration
33:27
Training on topical maps
36:26
Team feedback on SOPs
37:25
Early custom SEO tools
38:35
Tool improvements
38:52
AI for advanced workflows
42:00
Plans for an automation-focused agency
44:04
eCommerce conference participation
44:41
Sponsorship vs. speaking at events
44:58
Recommended conferences worldwide
46:49
Helping teams apply frameworks
49:04
Balancing agency life and fatherhood
50:45
Future training session collaborations
51:49
Conclusion
Playlist
Uploads from Koray Tuğberk GÜBÜR · Koray Tuğberk GÜBÜR · 0 of 60
← Previous
Next →
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
How Does Googlebot Render Web Pages? - Martin Splitt
Koray Tuğberk GÜBÜR
Semantic SEO Course Announcement: Ask Questions & Be a Contributor for Semantic SEO Course
Koray Tuğberk GÜBÜR
Semantic SEO - An SEO Case Study with Google's Algorithm Analysis
Koray Tuğberk GÜBÜR
Semantic SEO Strategy: Case Study - How Google Ranks
Koray Tuğberk GÜBÜR
An Ordinary SEO Night with John Mueller and Python
Koray Tuğberk GÜBÜR
SEO Audit: Quick Website SEO Audit Steps - How to Perform an SEO Audit in 5 Minutes
Koray Tuğberk GÜBÜR
SEO Chat: Questions and Answers for Advanced SEO Topics - From Semantics to Technical SEO
Koray Tuğberk GÜBÜR
Keyword Search Volume: Understand Query Search Demand in 2 Minutes
Koray Tuğberk GÜBÜR
SEO for SaaS: Increase Organic Search Performance for SaaS Businesses and Companies
Koray Tuğberk GÜBÜR
How to Be a Topical Authority in Your Niche
Koray Tuğberk GÜBÜR
Google Author Rank: Understanding Google Authorship - How Google Evaluates Author Authority?
Koray Tuğberk GÜBÜR
Bill Slawski - A Search Philosopher and Charles Darwin of Search Engines
Koray Tuğberk GÜBÜR
Keyword Difficulty: Quality Thresholds and Predictive Ranking of Search Engines - SEO Case Study
Koray Tuğberk GÜBÜR
Researching E-A-T - An Ordinary SEO Night - Reputation for Open Collaborations in SEO
Koray Tuğberk GÜBÜR
Search Engine Trust and Historical Data: 350% Organic Click Increase without Publishing New Content
Koray Tuğberk GÜBÜR
700,000+ Organic Click Increase per Month - September 2022 Broad Core Algorithm Update
Koray Tuğberk GÜBÜR
Entity Based SEO Guide: Entity-Oriented SEO Case Study by Exceeding 4 Millions Clicks a Month
Koray Tuğberk GÜBÜR
Lexical Semantics and Relations for Semantic SEO: 26 SEO Campaign in 1 Case Study
Koray Tuğberk GÜBÜR
Holistic SEO Tutorial Step by Step and Case Study: From 10,000 to 500,000 Organic Clicks a Month
Koray Tuğberk GÜBÜR
Query Semantics SEO Case Study: Convince Search Engine to Change Meaning of a Query - Two Websites
Koray Tuğberk GÜBÜR
B2B SEO Case Study and Guide: 350% Organic Click Increase
Koray Tuğberk GÜBÜR
SaaS SEO Case Study: 2 SaaS Websites with 40x Traffic
Koray Tuğberk GÜBÜR
Topical Authority: 15 Semantically Optimized Topical Maps for SEO
Koray Tuğberk GÜBÜR
Predicates for Frame Semantics: 8 Websites Between 3x and 5x Organic Traffic Growth
Koray Tuğberk GÜBÜR
27 Articles to Take 100,000 Clicks from WebMD and Healthline in Health Industry #Shorts
Koray Tuğberk GÜBÜR
Entity Attribute Value (EAV) SEO Case Study - Semantic Content Networks with Templates
Koray Tuğberk GÜBÜR
Exact Matching Domain SEO Case Study and Tutorial: Rank with Branding Search Terms
Koray Tuğberk GÜBÜR
My 30th B-Day Surprise from Holistic SEO Team! 🥳 | Heartfelt Memories & SEO Journey
Koray Tuğberk GÜBÜR
Entity Identity Creation and Management SEO Case Study - How to Change Google's Perception?
Koray Tuğberk GÜBÜR
Semantic SEO Course for Topical Authority (8000 People Waited for 2 Years) - Revolution is Here.
Koray Tuğberk GÜBÜR
Jason Gshwandtner Testimonial and His Experience for Topical Authority Course - Change is Here.
Koray Tuğberk GÜBÜR
Anonymous Testimonial for Topical Authority Course (Vehicle Industry)
Koray Tuğberk GÜBÜR
Jamal Qureshi Testimonial for Topical Authority Course
Koray Tuğberk GÜBÜR
Alex Ion Testimonial for Koray Tugberk GUBUR and Topical Authority Course
Koray Tuğberk GÜBÜR
Ben Stace Testimonial for Semantic SEO (Fundamentals) Course
Koray Tuğberk GÜBÜR
Pavel Klimakov Testimonial for Semantic SEO Course and Topical Authority Lectures
Koray Tuğberk GÜBÜR
Diego Villena Testimonial for Holistic SEO & Digital and Topical Authority Course
Koray Tuğberk GÜBÜR
Paul Daly Testimonial for Holistic SEO & Digital and Topical Authority Course
Koray Tuğberk GÜBÜR
Çağada Kırım Testimonial for Holistic SEO & Digital, and Topical Authority Course
Koray Tuğberk GÜBÜR
Hüseyin Bayram (Dasti) Testimonial for Topical Authority Course
Koray Tuğberk GÜBÜR
Anonymous Testimonial for Koray Tugberk GUBUR and Holistic SEO Finance and Loan
Koray Tuğberk GÜBÜR
Chavan Krishna for Testimonial for Semantic SEO Course
Koray Tuğberk GÜBÜR
Murat Balaban Testimonial for Semantic SEO Course and Holistic SEO & Digital
Koray Tuğberk GÜBÜR
Sergey Samiznaetekto Testimonial for Holistic SEO and Semantic SEO Course
Koray Tuğberk GÜBÜR
Paul Jensen Testimonial for Semantic SEO Course and Holistic SEO & Digital
Koray Tuğberk GÜBÜR
Get The Topical Authority Course Now! http://ktg.digital/Topical-Authority-Course #topicalauthority
Koray Tuğberk GÜBÜR
Enrol to Topical Authority Course! : http://ktg.digital/Topical-Authority-Course #topicalauthority
Koray Tuğberk GÜBÜR
Exploring 'SEO' in the New Digital Landscape - A Clip from #OdysTalks" #holisticseo #OdysGlobal
Koray Tuğberk GÜBÜR
Diving into 'SEO': A Brief Snippet from Our Discussion at #OdysTalks #holisticseo #OdysGlobal
Koray Tuğberk GÜBÜR
Presenting 'SEO': A Short Glimpse from the Third Session of #OdysTalks #holisticseo #OdysGlobal
Koray Tuğberk GÜBÜR
John Mueller or Garry Illyes? Koray says Bill Slawski! Who is Your SEO Hero?
Koray Tuğberk GÜBÜR
Rank Higher on Google without Backlinks - Use Topical Authority #topicalauthority #seo
Koray Tuğberk GÜBÜR
Knowledge Base Creation: First Semantic Search Engine Patent #topicalauthority #seocourse #seo
Koray Tuğberk GÜBÜR
Bringing you BBSEO Talks' discussion with Andriy Terentyev about us!
Koray Tuğberk GÜBÜR
Jill Caren’s Thoughts on Topical Authority Course from Koray Tuğberk Gübür
Koray Tuğberk GÜBÜR
Boosting Website Authority: The Power of Partnership and SEO Ranking
Koray Tuğberk GÜBÜR
The shocking truth behind 1 year of work with a major company!
Koray Tuğberk GÜBÜR
Unlocking Success: SEO's Power to Transform Medium-Sized Companies!
Koray Tuğberk GÜBÜR
Unlocking Google’s Power: Connection of Topical Authority with Success
Koray Tuğberk GÜBÜR
Relevance configuration: Harnessing the Power Dual-Sentence Empowerment!
Koray Tuğberk GÜBÜR
DeepCamp AI