OPEN TARGETING with Facebook Ads?!

Key Takeaways

hi guys it's been Heath from lead guru and in this video I'm gonna talk about using open targeting with your Facebook Ads so what is open targeting well basically it's what it sounds like it's leaving your targeting options completely open not adding in specific targeting options so for example you may still well you're still going to want to add in your location targeting parameters particularly if your local business or your only operate in certain countries make sure you select those and then you may want to add in basic demographic targeting options so if all your audience is male then obviously target male if all your audience is female vice versa if all your audience is 55 plus go ahead and add that in if you all your audience is under 30 then add danik so you can add in your basic demographic targeting criteria definitely add in your location targeting criteria but beyond that you may want to leave things completely open now I know that sounds a little bit crazy because one of the things that basically made Facebook advertising famous and made it so successful was the ability to be ultra specific with who you target and who you advertise to so advertisers saw great results because they were able to narrow in on you know the the tiny market segments in the whole of the population that's really likely to be interested in whatever you know they offer products or services wise but there are scenarios and as Facebook advertising is developed as a platform where open targeting giving Facebook a lot more leeway a lot more flexibility delivers great results so thing you need to be aware about Facebook advertising when it comes to a bottarga ting is that all things being equal larger audiences are better larger audiences you know let's say you've got exactly the same setup saying that same basic targeting criteria but one audience is twice the size of the other the audience is twice the size is almost certainly gonna deliver better results because it gives Facebook more flexibility so for example Facebook can work how who within your audience is you know is there less advertiser demand for less advertised competition which means it's cheaper to advertise those people you know they can work out things like who within your audience is most likely to take your specific action that you want people to take convert whether that's purchased become a lead etc so more flexibility now that Facebook and has evolved as a platform it's really really good but that only goes so far because you still need to give Facebook some direction in terms of this is the sort of person that's really likely to convert so those two things are contradictory and you want to try and find the middle line open targeting sounds like it's right over the other end and it is so there are there are specific scenarios when you want to use open targeting and specific scenarios where you don't so when would you want to use open targeting basically if your product or service has real broad appeal so is it something that a large percentage of the population are likely to be interested in so things to do with health things to do with Fitness things to do with diet with finances insurance anything around the home whether it's product services these are products and services are just about everyone is going to buy and be interested in at some point so has very very broad appeal and they can work very well with broad targeting there's a first box you want to take to use open targeting the second box you want to take to use open targeting is is there a lot of conversion data already in your Facebook ad account have you been running campaigns have you spent thousands tens of thousands maybe one hundreds of thousands of dollars on Facebook Ads generated hundreds of thousands of conversions if so it's gonna make open targeting more effective because Facebook already has a lot of data they already know the type of person that's likely to take the action that you want people to take whether that's become a lead purchase etc and therefore they're not lost if you I put a brand new ad account and then use open targeting face what's going who out of these you know if it's in the US two hundred and twenty million people or whatever it is do we advertise to who out of these 50 million people do we advertise to it we've no idea they don't have the direction but if you've got a mature ad account that's got conversion data then you do and you can use that you know open targeting and it can be very very effective so I said if you've got a business that's got a broad appeal on its products or services and you've got an account that's not brand new you've got conversion data give open targeting ago you might be very pleasantly surprised by the results I definitely have in a number of our our client side accounts which is fantastic okay before you go something like Whitney mentioned which is my Facebook Ads mastermind group it's my free facebook group anyone can join and it's got over 10,000 members it's a fantastic community full of Facebook advertisers people who own Facebook advertising agencies and people asking questions they're getting them answered by experts including myself and fantastic immunity so there'll be a link in the video description free to join go ahead and join we love to work to have you in there if you enjoyed this video please give it a like comment below to let me know obviously you've got any questions pop them in the comments below and don't forget to subscribe and I thought you seemed nice guys