New Way Now: How Bending Spoons unifies data insights across products, including Brightcove

*Featured in this video:* Filippo De Salazar, General Manager at Brightcove (part of Bending Spoons) *Executive summary:* Bending Spoons acquires and improves digital businesses, including Brightcove, Evernote, Meetup, WeTransfer, and many others. While each acquisition brings new opportunities, it can be difficult to unify data across disparate business units. Using Google Cloud and BigQuery as its single source of truth, Bending Spoons has democratized data access for 500+ employees, reducing data query time from weeks to seconds or minutes, making the post-acquisition process smoother, and empowering teams to turn data insights into meaningful product improvements. Beyond democratizing data access, the Brightcove team is also using Google Cloud to build AI-powered tools including a metadata optimizer that automatically generates video descriptions. *Challenge:* For Brightcove, staying competitive in the media streaming market requires understanding what customers want: reliable, scalable solutions with low latency and high quality; flexible monetization options; comprehensive analytics to understand content performance; and a platform that brings everything together in one place. In order to start meeting these needs, it was essential for Bending Spoons to have access to reliable data as soon as possible following the Brightcove acquisition. However, before consolidating all of Brightcove’s data in BigQuery, team members struggled to get access to the insights they needed, requiring days or weeks to answer research questions and generate reports. *Solution:* Bending Spoons now uses Google Cloud across most of its products, with BigQuery serving as the single source of truth where all data decisions are made. The team strategically made the data function responsible not just for analysis but for democratizing access to data, enabling the entire organization of more than 500 people to query data directly. The reliability and ease-of-use with BigQuery was a key e