New Way Now: Golden State Warriors score big points for fan experience with Google Cloud

Google Cloud ยท Beginner ยท๐Ÿ“Š Data Analytics & Business Intelligence ยท1y ago
๐—ฆ๐˜‚๐—บ๐—บ๐—ฎ๐—ฟ๐˜†: Daniel Brusilovsky, vice president of technology for the Golden State Warriors and Chase Center, shares how Google Cloud is helping the San Francisco-based NBA franchise make fan experiences a slam dunk. Using Google Cloud, the Warriors are embracing AI technologies as the ultimate assist to bring innovative, personalized experiences to fans globally, boosting their basketball team and business to even greater heights. ๐—–๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ: The Golden State Warriors wanted to find a way to create and deliver amazing experiences to its entire global fan base โ€” whether theyโ€™re watching live at its state-of-the-art arena Chase Center or tuning in from somewhere else in the world. ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป: The Golden State Warriors consolidated all of its data into one place with BigQuery, creating a solid foundation for leveraging AI technologies to enhance experiences โ€” both on and off the court. With a unified data foundation, the franchise then used Vertex AI to build a content recommendation engine to bring relevant, personalized content to fans, including real-time game highlights, scores and stats, and alerts about the latest ticket sales or other entertainment events. They deliver this content through their mobile app, powered by Firebase, to make it easier for fans to connect with basketball games, players, and products. Plus, employees are now exploring Gemini for Workspace to see how gen AI can supercharge their productivity and free up even more time to focus on fan experience. ๐—ฅ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€: The Golden State Warriors can build and deliver AI-powered experiences to help fans keep up with all the action happening at Chase Center that matters to them โ€” no matter where they are. ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฒ๐˜„ ๐—ต๐—ถ๐—ด๐—ต๐—น๐—ถ๐—ด๐—ต๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ธ๐—ฒ๐˜† ๐˜๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†๐˜€ ๐—ณ๐—ฟ๐—ผ๐—บ ๐——๐—ฎ๐—ป๐—ถ๐—ฒ๐—น ๐—•๐—ฟ๐˜‚๐˜€๐—ถ๐—น๐—ผ๐˜ƒ๐˜€๐—ธ๐˜†, ๐—ฉ๐—ถ๐—ฐ๐—ฒ ๐—ฃ๐—ฟ๐—ฒ๐˜€๐—ถ๐—ฑ๐—ฒ๐—ป๐˜ ๐—ผ๐—ณ ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜†, ๐—š๐—ผ๐—น๐—ฑ๐—ฒ๐—ป ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ ๐—ช๐—ฎ๐—ฟ๐—ฟ๐—ถ๐—ผ๐—ฟ๐˜€: โ†’ โ€œWe're now spending a lot of time and, frankly, inves
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