New Way Now: Fortenova is using AI to build a waste-free future with Google Cloud

𝗦𝘂𝗺𝗺𝗮𝗿𝘆: Bojan Radlovic, chief digital officer at Fortenova Group, shares how Google Cloud is helping the leading food producer and retailer leverage AI to tackle critical global issues. With Google Cloud, Fortenova Group created an AI inventory helper that provides grocery store managers with fresh insights to help them place more accurate orders for perishables like fruits and vegetables, reducing food waste while boosting profits. 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Fortenova Group wanted to find a way to use AI to simplify the ordering process for store managers and optimize orders, while driving more value from its 30+ terabytes of customer and transactional data. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Using Vertex AI, Fortenova Group created an AI forecasting tool that can generate the daily demand for products with a limited shelf life, such as fruits and vegetables. The tool analyzes different influencing factors, including order history, inventory levels, and specific drivers like peak holidays or promotions to suggest the optimal amount needed to meet customer demand without ending up with an unsellable surplus. Vertex AI not only makes it easy to quickly build, train, and monitor AI models but also seamlessly connects with other third-party tools that can be used, helping Fortenova Group to scale different AI and analytics use cases. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: Instead of spending time trying to understand and analyze all the different factors around ordering, store managers can now simply use the tool to suggest the right amount to order, reducing waste while still bringing the products customers want to their tables. 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘄𝗶𝘁𝗵 𝗕𝗼𝗷𝗮𝗻 𝗥𝗮𝗱𝗹𝗼𝘃𝗶𝗰, 𝗖𝗵𝗶𝗲𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗢𝗳𝗳𝗶𝗰𝗲, 𝗙𝗼𝗿𝘁𝗲𝗻𝗼𝘃𝗮 𝗚𝗿𝗼𝘂𝗽: → “With Vertex AI, we have been able to build a tool for store managers. It takes into account inventory levels, past orders, all the different main holidays that could impact h