New Way Now: Bud Financial transforms raw transaction data into rich insights

*Featured in this video:* George Royde, Head of Data at Bud Financial *Executive summary:* Bud Financial, a leading financial data AI platform, used Google Cloud to create Drive — an innovative, AI-powered customer data product that helps banks and financial institutions unlock the full potential of their data. Built on BigQuery, Looker, and Vertex AI, Drive delivers real-time insights, trend discovery, sophisticated action flows, and Drive Copilot — a built-in generative AI chatbot, powered by Google’s Gemini models. With Bud's solution, any client — even those without advanced data and AI skills — can easily turn insights into action in minutes, not months. This speed enables clients to deliver more personalized experiences and support, which significantly boosts productivity, engagement, and customer satisfaction. *Challenge:* In financial services, banks and financial institutions often struggle to access and use their data effectively. Bud wanted to help organizations reduce the time it takes to gain insights and take action by empowering anyone to perform advanced data analytics, regardless of their technical expertise. *Solution:* From the start, Bud Financial has worked with Google Cloud to deliver market-leading AI that transforms messy financial data into actionable insights. To build Drive, Bud chose three core Google Cloud products: BigQuery for secure, scalable storage capable of handling billions of transactions; Looker for visualizing and modeling insights; and Vertex AI to develop Drive Copilot — a built-in gen AI chatbot, powered by Gemini. This robust combination provides a real-time insights engine, trend discovery, and sophisticated action flows, making it easier for organizations to get more value out of their existing financial data. In addition, Copilot supercharges productivity, enabling users to ask questions about data in natural language and get simple answers back in seconds — instead of weeks. *Results:* With help from Google Clou