New Way Now: Backlight sharpens media workflows with Google Video Intelligence API

*Featured in this video:* Kathleen Barrett, CEO, Backlight *Executive summary:* Media teams face pressure to create more content with less budget while diversifying distribution channels as margins shrink. Backlight makes complex media workflows simple for teams of all sizes, from production through monetization. Built on Google Cloud with the Video Intelligence API, Backlight's Iconik platform automatically adds searchable metadata upon upload. Customers see up to 50% shorter production cycles and save up to 60% on storage by deeply understanding their media libraries, reducing duplications,…