If You Run Facebook Ads... ROAS Doesn't Matter in 2026.
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ROAS looks great on dashboards, but it’s quietly capping how big your business can get. In this video, I break down why optimizing for ROAS in 2026 is bad math, how attribution lies to you, and what actually drives real scale. We walk through customer journeys, new vs returning buyers, revenue floor thinking, and a Shopify cas…
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Chapters (18)
Chase’s ROAS Take and Why It Matters
0:41
Why ROAS Optimization Breaks Scaling in 2026
1:35
The ROAS Math Problem, Attribution and Reality
2:28
ROAS vs GPT, Why Profit Beats Efficiency
4:05
How ROAS Creates a Hidden Growth Ceiling
5:03
What to Optimize for Instead, Second Purchase and LTV
6:48
Volume, AOV, CPA, and Real Business Profit
8:14
New Customers, CAC, and Why Most Metrics Lie
10:40
How Big Brands Actually Scale
12:26
Revenue Floor vs Revenue Ceiling
14:21
Shopify Case Study Breakdown and Critique
16:05
Black Friday, Sales Spikes, and Missing Profit Context
18:11
New vs Returning Customers and Growth Stagnation
20:34
Segmentation, Exclusions, and Starving the Algorithm
22:47
Creative Strategy and Demand Creation
24:48
4PI Analysis and Scaling Without Metric Traps
29:00
Final Take, Volume Over Vanity Metrics
30:27
How to Scale Profitably Into 2026
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