Unlocking Advertising Success_ Creating Localized Audiences for Maximum Impact

Key Takeaways

so then this when the learnings happen at the ad level every ad itself builds out a data pool basically of all the people that it's seen and all the people the success that it's had so every ad is effectively making a lookalike audience based off the people that have converted with it so every ad itself is making a lookalike audience where each piece of content is finding people that respond positively to it like we talking about people want to see the things that are good for them so you might have three or four different sales pitches right and one sales pitch you know on there people interested in moms really like this and really into Ducks into this and people really into clowns they like this but you have three ads inside of one adset it means you can incrementally reach three different groups of people maybe have one or two for each one so you can see what does good today and what does bad today because an ad that's Gang Busters to the last two weeks might just have a day that's fine um if you have multiple options you can day trade between them so ultimately what happens is because the ads make look like audiences when you run those ads inside of very broad audiences you're not limiting their exposure