Boost Your Business... Run it on Four Powerful Rules!

Key Takeaways

and I think that you can run an entire business on four or five business rules so for instance I I personally ascribe to I've got like two major rules that I run two types of rules and then um something to kind of clean it up but the two types of rules I do one is called a limiter it's basically saying because I'm an old audio engineer um it's a limiter it's basically saying if my performance has no way of achieving my business goal today I'm going to turn this ad off and I run ads day today and if so if it turns if if if you're not able to deliver me my goal no matter what say for instance you're going to spend a 100 bucks a day and you're $50 in and my cost goal is $20 that means that in the next 50 bucks you need to deliver me five conversions for $10 or better the likelihood of that happening is nothing so I'm not going to let you fail anymore today because I've got 10 other I've got half a dozen other things that are working