How to Help Clients Win S1E29

Key Takeaways

[Music] dan is the king of high ticket sales and he is a masterful entrepreneur that's what i love about dan no bs damn is an exceptional leader teacher business mentor and friend dan's a force of nature 12 million dollars in my pocket is what i believe i would have above and beyond what i made in the last 10 years alone had i found dan lok sooner how do you make sure that you are helping your clients succeed how do you help your clients win this is dan lok if you don't know me we've done over a hundred million dollars in coaching and digital core sales now if you are serving so many clients from all over the world or you're working with clients of one-on-one it's so critical that you understand you don't just give your clients information you're not just giving them a course or an event there's something else that you have to address now i have been in this industry more than 15 years now i've trained thousands and thousands and thousands and thousands of clients and students what i notice is this when you are just giving people information and content content never changes lives giving them content giving them just how to or the mechanics on how to do something it helps but it doesn't change people's lives let me share a quick story with you let's imagine that you have a a lawn right in the backyard and you saw hey there are some dandelions there and thought okay you know what let me get my landscaper let me hire someone let's just mow the lawn and you told the landscapers hey you know you saw all these then the lines let's just all these weeds that's that's growing let's just mow the lawn right the landscaper said okay and they mow the lawn two weeks later you come back you're like you have twice as much of these dandelions and you're like what is going on i thought we mowed the lawn but these weeds they kind of grow back okay you call the landscapers like hey look at this what have you done come on let's mow the lawn and they mow the lawn again right and then two weeks later they come back and you see it it's like now it's four times as much weeds four times as much dandelion so like what is going on here didn't we mow the lawn last time how come they're growing back and the landscapers like okay let me mow the lawn again and and they mow the lawn two weeks later more than the lines now you're lost and then you talk to a landscaper and the landscaper said what you should have done is we should have pulled the weeds out first right pull the weeds out first from the roots then you mow the lawn then they don't come back or they don't come back as fast it is the same when it comes to your coaching program your training you have to understand anyone who invests in your coaching program your consulting your courses your events right they have certain programming certain things certain biases right that are holding them back if you don't address those things they are not going to implement what you teach does that make sense so it's not just content but you got to expand the context you have to address these concerns that they have these these programming from the past that they have i'll give an example whenever i teach closing before i go into the mechanics on how do you close what do you say how do you say it the scripts the structure the strategies i spend a lot of time before dive into the mechanics of it the content on context on the mindset in fact i spent a good portion of time on mindset first because most people cannot sell not because they don't know how to some don't know how to but they have negative association with selling they're not comfortable with selling they think sales is a four-letter word growing up they're thinking about salespeople they're slimy i don't want to be one of them so why would i want to sell so when they pick up the phone they are nervous when they pick up the phone they're like oh i don't know what to say when they pick up the phone they hate rejection because of this programming so whatever it is that you teach maybe it's on relationship maybe it's on marketing maybe it's on sales maybe it's on business maybe it's on fitness it doesn't matter you have to address the mindset first before the mechanic and that's how you help your clients win until next time go high ticket