Google Ads For Med Spas Tutorial

Google Ads For Med Spas: https://www.surfsideppc.com/google-ads-med-spas Start Google Ads Management or Consulting: https://www.surfsideppc.com/ Learn Google Ads With My Course: https://www.surfsideppc.com/surfside-ppc-google-ads-course Google Ads For Med Spas Tutorial Summary (00:00-00:36) Introduction to setting up Google Ads for a Med Spa using a random example business in Murrells Inlet, SC with no affiliation to the presenter. (00:52-03:35) Conversion tracking is essential and should be set up through Google Tag Manager, with four main conversions to track: desktop calls, mobile calls, form submissions, and live chat interactions. (08:21-10:07) Landing page optimization is crucial - create separate, targeted landing pages for each service (like dermal fillers) rather than sending all traffic to the homepage for better campaign performance. (11:39-13:37) Keyword strategy should focus on high-intent search terms with service + location format (e.g., "hydrofacial Murrells Inlet") or service + "near me" which typically perform best. (17:03-20:42) For campaign setup, start with manual CPC bidding rather than conversion-based bidding until you have sufficient data, as this reduces wasted spend on irrelevant clicks. (21:00-22:19) Target a 15-mile radius around the business location to reach people who are actually willing to travel for Med Spa services. (23:58-27:47) Structure campaigns with separate ad groups for different services (facials/skin treatments, lesion removal, etc.) and use exact match keywords initially for more control. (28:00-33:28) Create compelling ad copy with strong headlines, descriptive service information, and clear calls-to-action, and add at least four relevant sitelinks to improve ad performance. (37:06-40:48) Consider starting with phrase match keywords rather than broad match for better initial results, and only switch to maximize conversions bidding strategy after collecting sufficient conversion data. (42:46-44:19) If advertising reg