Fast and Simple Google AdWords Search Network Campaign Tutorial 2017

Key Takeaways

all right welcome to the fastest Google AdWords search Network tutorial today I'm going to show you how to set up a Google AdWords search Network campaign pretty easy so once you're in Google AdWords you set up your account you set up your billing and everything like that you're going to come to a screen that looks exactly like this one and what you want to do first is click on this red button here this plus campaign button and come down to a search Network only campaign so you want to use search Network only you do not want to use search network with display select so that's that's it's all you need to know about that and name your campaign whatever you want today I'm going to be doing one for a PPC agency will do a couple different ad groups you can load settings here you want to include your search partners and it will just give you more coverage over all four locations let's just say I just want to target the United States for this this is where I serve English as the language if you serve any other languages you can change that here so bid strategy I like using a manual CPC bid strategy there are some different ones here you could do a maximize clicks but I prefer manual CPC and I usually enable enhanced CPC you just want to make sure you have conversion tracking setup so your default bid here this is gonna be for the entire camp further our first ad group so what we're gonna do is just set a five dollar bid bidding for PPC agencies is pretty uh pretty competitive here so setting a budget my budget is twenty dollars per day let's say so for ad extensions you can add all sorts of ad extensions here and we're gonna actually skip this part so since this is the fastest tutorial what we want to do is set these up afterwards after you set up your campaign you can set up your ad extensions I always think it's a little bit easier after you set them up so we're an ad group one so for ad group one I'm gonna call it PPC agency so for keywords I want to target exact match keywords so I want to target people who are searching for best PPC agency top PPC agency PPC Management Agency and let's just do a more I'll do a more so now we're just targeting five exact match keywords we're bidding five dollars for each of these different keywords here they have some different ad group ideas that we can use so this is actually we're doing a fast tutorial comes in handy so what I'm gonna do is add this PPC management ad group right over here and I don't want to do all their keywords I'm only gonna do okay we're gonna do this one right here so just these first few and then we're gonna erase the rest so that's good for now now we have to add groups and what I want to do over here is take out PPC management agency actually we'll leave it in there since I don't have agency over here so this will just be PPC management but that's just something you want to think about in terms of your keywords this actually works out the way it is so PPC agency and PPC management pretty similar themes but definitely different keywords you don't need to enter your landing page here you could actually just create ads in the next step so we're gonna continue to ads so now we have our two ad groups at a PPC agency here and you'll see PPC management here so what we're gonna do is create the same actually we'll do two separate ads because it's gonna end up being a little bit different so we'll do surf side PPC comm slash contacts so headline one four so this is for your Agra PPC agency so what I like to do is pick out one of these keywords up here so let's do PPC management agency best PPC advertising agency and then in description we're going to do contact us today all right this isn't probably the description I'd write but you see kind of you get the gist here you're gonna have to adjust this anyway you're gonna want to test your ads together so since I have PPC management in here I could actually copy it to both ad groups so we're gonna do all ad groups here and do create ads so now automatically I have PPC agency and PPC management and you can see this actually works out here and it works out here as well so same ad for both the ad groups remember this is the fastest google adwords tutorial i'm kind of showing you how to go through it pretty quickly so basically where we are right now we're pretty much done so we're gonna click Save and finish and now we're up here running right now we have search PPC agency if you look in our PPC agency ad group we have all of our keywords in here if you look in PPC management we have all of our keywords they're recommending higher bids you can leave them here for now and see where you know where maybe you're missing out on so I'm obviously missing website conversion so you want to set that up as well you can set that up by going to tools and to the conversions here and I import conversions from Google Analytics but I have separate videos that'll show you how to do that if you search my youtube channel so we're what I would do now is set up ad extensions I have a bunch of videos about setting up different ad extensions so you can view those as well to give you kind of an in-depth look at it but here's kind of a very quick Google AdWords tutorial we have our campaign set up we're bidding on some keywords and two different ad groups we have a couple different ads running and we're driving traffic right to our website so this actually wouldn't be a terrible campaign obviously I'd want to set up bad extensions and I'd want to build out more ad groups but quick tutorial now you understand you know Google AdWords search Network kind of how to set up a campaign pretty quickly right in Google AdWords so thanks for joining me today