How to Set Up Google AdWords Mobile Call Only Campaigns Tutorial 2017

Key Takeaways

oh just want to come into our all campaign screen here and go to the new campaign button and it's gonna be for search Network only so this is where you kind of make your your decision here so there's some different options here dynamic right here call only our ads that encourage people to call your business so we're gonna click call only so we're not gonna load any settings from existing campaigns ads will only run on devices that can make calls so it's not going to run a desktop device let's say I want to include United States keep this the same set our budget at twenty dollars per day in our bid strategy I like to go with a manual CPC bidding strategy and for our default bid we'll go with five dollars so we're gonna do no scheduling and let's just say for the mobile call any campaigns I don't want to run on Saturdays and Sundays and on Monday through Friday I only want to run say I want to get sleep till 6 a.m. and we'll keep the phone active until 8:00 p.m. so now Monday through Friday 6 a.m. to 8 p.m. our mobile call only ads are gonna show so what that means is at any time outside of these windows our ads will not show at all and it's gonna show only on Monday through Friday - so this is really important with phone calls because you're not always gonna be available probably to answer your phone unless you have a call center so a delivery add rotation we're just gonna optimize for clicks keep that as is and save and continue so we're just gonna create one ad group and let's just say I want to just target one keyword let's say I want to do let's go with PPC management agency so my business how you set it up and you're gonna see your ad over here to the right change dynamically as you set up so our business name is gonna be Surfside PPC phone number is gonna be eight four three four ones yeah three four zero six and you can see it change over here call and with our business name over here so description line one the number one tip I can give you is to make sure you're focused on give us a call today type of call to actions in your description lines so let's just go the number one PPC agency all right fits perfectly and now let's go simple give us a call today and now we have our ad pretty much set up here he's got to do the display URL our verification URL first enter our so call reporting we're gonna want to keep that on as well report conversions we're gonna do calls from ads as a conversion action so let's just say we want to target just as keyword PPC management agency and we're gonna be the exact match version of that alright default bid on that one keyword is gonna be five dollars we're gonna save our ad group sure you enter HTTP there and we're gonna save our ad group down here so now we have our call only campaign let me name this something a little better so now we ever call on the campaign here and it's similar to another to your other campaigns like your search Network campaigns you have an ad group if you come into keywords this is a keyword we're targeting we have a $5.00 bid obviously I recommend something a lot higher here's what our ad is gonna look like so the ad is just gonna show our phone number it's gonna have this description line here the number one PPC management agency since that's the keyword we're targeting and then give us a call today and this ad will allow people to just call us directly so now we have our Karl call-only campaign set up and the one thing you want to keep in mind is if you have a call only campaign set up along with mobile call extensions the way AdWords is gonna figure out how to serve which ad for which keyword is based on your ad rank your overall and your overall bid so it's kind of something to keep in mind you might if you're trying to drive let's say I want to drive phone calls for this keyword I don't want to drive this keyword to my website because I know when people call me they're gonna they're more likely to to become a new client of mine so what I would do is come over here and bid let's say $15 it's now I'm bidding $15 in here our PPC management agency people can call me directly and this is only gonna show on mobile devices as well so I come over to this and let's just make this easy we're gonna add same keyword we had in the other one so PPC management agency save so right now we're bidding $5 on this keyword over here and now for bidding $5 here and $15 over here then this one's gonna be more likely to show on a mobile device so that's just something to keep in mind and the other option you have is you could actually come in let's say with this you really want to be focused on desktop devices and in your colony campaign you want to be focused on mobile devices what you can do is come into the settings and go to your devices tab and you can actually say so this one we're going to focus on desktop devices we could actually say so for mobile devices let's decrease by a hundred percent so now we're just not gonna show on mobile devices at all and there's gonna be strictly computers and if someone searches for something on a mobile device we're gonna be showing them our coal on the ad so just some different examples and some things to keep in mind as you go about setting everything up so here's one last look so these are what your mobile call knee campaigns will look like in the search results