How to Set up Google AdWords Desktop and Mobile Call Extensions - Surfside PPC

Key Takeaways

um so to get started I have my campaign here so PPC marketing management and what I want to do is First add desktop call extensions now desktop call extensions show up when someone makes a desktop search and when the advertiser has them enabled so um what you want to do is come into your campaign click on it um you'll come into your ad groups so let's go to add extensions up here at the top um there's a drop down over here with all your different options um so we're going to go right into call extensions and down here you can campaign or add group extensions um so if you have different numbers depending on what your goals are you might want to do it differently I only have one number so let's just do a campaign extension um so you click add campaign extension you'll come here we have no phone numbers added yet so let's click down here add a new phone number so phone number United States we're going to go enter our phone number here um right here is call reporting so call reporting I mean if you click on the the question mark here you can see that you can actually get conversions from your ads because they'll use call forwarding so what that basically does is they'll put a different number out there besides this one and Google's able to track that number so someone might be on the phone for two minutes and you might count that as a conversion whereas someone who's on the phone for 30 seconds you don't count as a conversion so that's where call reporting comes in and it's really important um to implement this because it it helps your overall results and helps you know how much you're getting from your advertisements and you can kind of track back which calls are driving results and whether or not it's worth you know keeping your AdWords campaigns up because of the the revenue that phone calls are driving so we're going to do call reporting here device preference mobile I'm not going to do that yet I want to do this for a desktop device um so one of the big things you can do down here when you click Advanced is you could do start and end dates so let's say you just want to do something for a month you could just just do it for a month you can also do ad scheduling so what's and with the phone number specifically so what's great about that is let's say you're only open from 9: to 5: and you're only taking phone calls during those hours then you can just run it 9 to 5 Monday through Friday or whatever days of the week you're open and you don't have to worry about getting phone calls when you might not be around your phone um so report phone call for conversion so you can count calls as phone call conversions um and all it basically does is you're able to say okay this call from ad is a phone call conversion um so now we have one phone number up here um and this is a desktop phone number and it's going to be good for our entire campaign so no matter what people are searching this will show up on a lot of our different you know ads in the search results so right now we have a desktop one what I want to do is add a mobile call extens ension now let's do the same thing we just did but our device preference over here is going to be mobile um so nothing changes um and I want to get let's go into Advance real quick I want to get calls out all the time so I'm not going to do any scheduling for any of these and we're going to save it here so now what we have our mobile and desktop call extensions here and that's really all you need to do to implement it once you click save now for the campaign we have a desktop call extension here and a mobile call extension here and what AdWords is going to do is Count phone calls as conversions as they come in um because that's how we have it set up so if someone calls an ad it'll come in as a conversion and you can adjust that however you want how however you want to value a phone call for your business is is really how you want to track it so now that we have these implemented let me show you some quick examples of what these look like in AdWords and Bing so here's one and I'm located in Myrtle Beach but here's our first example is kaba's Myrtle Beach so when I type it in it comes up with their ad it comes up with where their location is and also a phone number here so this right here is a Google AdWords desktop call extension and what's good about this is let's say I want to call kabas right now and make a reservation I can just pull out my phone type in this number make a reservation it actually call costs them nothing so it's it's actually really good in that sense because it's not going to cost them anything to be running this right now because I don't even have to click their ad or do anything like that now if I click it it's going to cost them money but if I just take out my phone and call this number it's not going to cost them a dime so to show an example in bing which it's going to look very similar and I just look for an electrician near me and they have their phone number here at the end as well so I can give them a quick call if I wanted to schedule a service so this is why desktop call extensions are good because you're able to just show your phone number more often and there's a lot of people out there that prefer to get right on the phone and and talk to somebody rather than going through email or trying a longer contact process so these are desktop call extensions in Google and Bing and now with the mobile versions these are these are actually more interesting because this is actually a mobile ad that I searched on my phone where I said call lawyer for free advice so I figured I'd get some phone call ads and right here at the top there's two of them and what you'll see right here is this call this little call button right here is actually clickable so if I'm on my phone and I search call lawyer free advice and I click call then I'm going to get right in touch with this phone number here 855 72932 205 and they're I'm able to talk to them right away and they'll just pay right when I call so let's say they're bidding $5 and that's how much they're paying for this call so I click on it charges them $5 and I'm on the the phone with them so this is I mean this is great for a lawyer cuz you might I mean if something's $5 phone call and it turns into a$ 300 to $500 client you know that's a great great return that you have there and that's why it's good to have a call because a click to the website I might click through their website not find what I'm looking for leave never convert and now they paid money for me and I'm not actually one of their clients so this is why why mobile call extensions are so incredible ible because you're able to to drive these phone calls directly so this is an AdWords example um and to come over here this is a Bing example so I decided to search Mattress Firm um you actually have a competitor ad down here but both of these are call extensions they're both advertisements and Bing ads and if I click these buttons I'll call the business directly and they just pay they pay right when I click that call Button whatever they're bidding whatever the overall competition is um so it you obviously want to have extensions enabled for this reason because you can see just how important it is to get your phone number out in front of potential clients and and get people on the phone and that's why you really want to enable call extensions if you have a phone number that that will help you drive Revenue to your business so that's desktop and mobile call extensions um these actually cost nothing for you to set up um if anything it helps your ad over time because people are more likely to engage with your ad as you add all these different types of AD extensions um so there's really no downside to adding call extensions if you have a phone number that you know you're answering and that's helping you drive new business