Google Ads Conversion Tracking Tutorial 2024

Key Takeaways

okay welcome to my conversion tracking tutorial for Google ads by the end of this video you should know how to track every single type of phone call that you need to track every single type of contact form and text message and email and generated lead and everything that you need to possibly track button clicks so anything that we're able to track we want to track into our Google ads account one of the biggest shifts with Google ads and one of the biggest issues I see within campaigns that I'm auditing or Consulting for is Ina conversion data no conversion data or I'm not sure what this conversion data is the best thing you can possibly do for your campaign is make sure that the conversion actions that are actually tracking within your Google ads account so you can see right here for this campaign 77 total costs that I've spent five conversions $15 per conversion it's actually performing pretty well surprisingly only spent $77 on it but basically what you want to do is make sure that you have good conversion data coming in these are not leads that I'm actually replying to but I have able to get a few leads from this business which kind of interesting it makes me almost think I can uh I'd be able to expand this and scale this but the way that the way Google ADS works is basically you feed Google ads really good conversion data so if I'm driving a client let's just say 100 really high quality leads every single month they're a local service business they do whatever they do and let's just say they're looking for 100 leads a month we're driving 100 leads a month over time what you're able to do is a quick 30 second promotion if you like my content I have a Google ads course available 21 lessons over 10 hours for $34.99 you can access it by going to Surfside pc.com slcse that will give you all the information you need to run successful Google ads campaigns if you're interested in learning how to drive more leads for your business join Surfside inbound it's $4.99 a month it's available on patreon it's available through my YouTube membership and you'll get access to all of my premium content including a 5 and 1/ half hour inbound marketing course thank you and let's get back to the video make sure that your bidding strategy is designed to actually continuously drive more leads at a similar cost or even a lower cost so over here in bidding an enhanced CPC is something that is going to be deprecated I just use that as an example for this campaign But ultimately what you should be doing is using maximize conversions maximize conversion value or select them and set a Target CPA or select the maximize conversion value and set a Target return on ad spend I can't go over conversion tracking without going over the importance of doing that and making sure that your campaigns are all designed to drive conversions so throughout this entire video tutorial that's all I'm going to be going through the other thing that is really important with some of the conversion tracking and some of the things you should be doing is you want to make sure that your conversion goals are always listed here for the campaign you're optimiz for the campaign you're working on so that you will actually optimize for those conversion goals so you can see here I have campaign specific so it's showing I'm optimizing for all these different phone call leads leads you should only really have three here I'll go over that in the video and then all these different contact leads in this case generally I just have a contact form sometimes a live chat you could do email clicks you could do a text message and sometimes you may have something else like I have a Google ads audit as an example so sometimes you may have an additional conversion for some other service that you have but usually when it comes to your conversion actions there's like three main phone call conversion actions and then when it comes to your leads I'm generally just focus on a lead form or a live chat or both or if the client is using it text messaging email clicks different things like that basically anything where an actual contact takes place and where my client gets access to the user data they need to turn them into a customer so that's ultimately what a conversion goal is obviously for other types of businesses it's going to be sales it's going to be things where people actually pull out their credit card and purchase something from you or sign up for your tool so those are the different types of conversion goals and you always want to make sure your campaign is optimizing for those conversion goals and that the bidding strategy that you're using is set up to optimize for those as well so smart bidding is definitely something you want to do that is one of the four conversion or bidding strategies I went over maximize conversions maximize conversion value Target TPA or Target roas return on ad spend so that is one of the most important things as we get started because I've taken over accounts where new conversion goals were created they were counting in the goals here in the summary page but the campaign was not actually optimizing for them So within your conversion goals page here one of the things I want to go over is you're going to see all conversions all conversion values so you could actually value conversions differently and sometimes I will Value phone calls as two so basically $2 and a form as $1 because most of my clients that I'm working with prefer phone calls because they are easy to convert people will fill out forms all day a phone call is really personal and it makes it much easier to turn that person into a customer so you definitely want to be doing that when it comes to phone calls and the other thing that I want to go over really quickly as well is when you are creating a new conversion action you can do website conversions you can do app conversions phone call conversions and import data from another source if you are using a third-party software so crms files other data sources track conversion from clicks connect a new data source you will see Google has a ton of products that it automatically integrates with you should always check on this first I always check these first because if you have this this data already able to be integrated directly into your Google ads account if you have a Salesforce account with a ton of conversion data already in it take all of that and import it directly into Google ads and make sure that that data source is constantly connected so you can optimize for those conversions consistently Google analytics for properties you can actually import conversions from app so Firebase or web when we click on web here you can see this is the default purchase conversion action came with my property it's not something I created but we can import report this and optimize for any of the key events that we've already set up in Google analytics 4 I will go over how to set up events and key events throughout this video so those are some really important things I want to go over as we get started my favorite way to track conversions is with Google tag manager I know I've have Google analytics 4 open there but basically using Google tag manager making sure it is installed on our website clicking on new tag here tag configuration Google ads and Google ads conversion tracking or Google ads calls for from website conversion those are going to be the main ones that I am generally setting up Google ads conversion tracking you enter your conversion ID conversion label you can enter a value here I generally set the value in Google ads and then all you need to do is set a trigger you can see all these different triggers that I've set up already so page URL contains thank you basically contact form thank you page that could be a trigger we line it up with a conversion inside of our account and you can see if we come over here that is actually our contact form example right here so it is tracking as well so you can see that is how we can set up those conversions basically here is the conversion tracking tag here is when we want you to count it so this is my favorite way to track conversions and I will go over tag manager throughout this entire video the very last thing I want to go through is variables right here actually there's going to be one more thing after this variables when you set up Google tag manager when you click on configure you may only have these initial five but if we scroll down here you definitely want to track these different clicks these different form elements you can add pretty much all of these if you want because all it does is give you more variables that you can use to track things that are happening on your website so wanted to go over all of that as we got started here we can click on submit I don't know if we made any changes as you make changes in tag manager click on submit use the preview tool which I use a lot throughout this video so it'll make a lot more sense as we go through this entire video but use the preview tool to make sure that all of your conversions are firing properly last but not least if is enhanced conversions so through your conversions and settings page here one of the things you want to do is make sure that you have enhanced conversions for lead setup I have it set up with the Google tag I have the Google tag installed on my website so you can do it with the Google tag or Google tag manager they've there's plenty of really easy guides to follow along with this but basically what Google is doing it is able to measure leads on your website that converted offline using submitted lead form us user data so you're able to get a little a little bit more information about where your conversions are coming from and you're able to basically get more information from user provided data to make sure that Google can track every single conversion on your website back to Google ads basically just gives Google ads more conversion data and that's ultimately the goal we want here so enhanced conversion for leads is definitely something you want to accept the policies and then manage it either through the Google tag or through I want to take a quick break from my video tutorial to tell you about my two free training videos my first is my 1 12 345 Google ads training that will give you a process to be successful with Google ads go to Surfside pc.com trining to get access to that the other one is going to be my from 0 to 5K per month road map this is going to be an inbound marketing training that's going to teach you how to drive more leads and grow your business so you go to surfsite inbound. and you can access that one let's get back to our tutorial through Google tag manager you'll see right here enhan conversions I have mine setup through Google tag save and it's saying my enhanced conversions are tracking properly so you want to make sure that you are doing that the other thing is the call conversion action is I would set up either calls from ads or if you create your own call Asset conversion which I did here and make sure that that call conversion action is set up here properly so we will go through this entire video and by the end of this video you'll be able to have your conversion tracking set up this is something I charge clients hundreds of dollars to set up so because it it's not always the easiest thing and depending on the client I'm working with sometimes this can take an hour or two to set everything up and get access to everything so it's not an easy process um but but basically what we're trying to do is we're trying to make sure that we have all of our conversion data accurate within our campaigns if you are really struggling with this go to Surfside pc.com services and contact me and I may be able to help you out with conversion tracking obviously it would be a charge service or if you're interested in anything related to campaign management an audit Consulting anything like that just go to servid pc.com services and you can contact me there and I will get back to you as soon as possible and we can get something set up in case you are having any trouble with conversion tracking or just looking for more information about best practices with all of that being said let us get into Google ads conversion tracking my complete tutorial a Google ads conversion and how we can actually do that using Google tag manager so to get started obviously you need a contact form on your website and the point of this video is to basically give you an all-in-one solution so regardless of how your contact form performs you should be able to track it using this so there are different ways to actually track a contact form and one of the easiest ways is when you set up Google analytics 4 sometimes and you have a form submit event that will automatically track when a form is submitted on your website I'm not going to be going through that specifically in this video today I'm going to be going over how to use Google tag manager to understand what your form actually does when you submit it so that you can actually track it now my favorite method to track a contact form is to use the thank you page so a thank you page redirect when somebody fills out the entire contact form clicks on send message they go directly to a standalone thank you page on your website that nobody would ever find unless they actually filled out your contact form so if you actually take your form and you set it up to redirect to a thank you page that is the easiest way to track it let's just assume you you can't do that with your form let's just assume you are working for a client and you don't have the ability to do that with a form I'm going to get started first by showing you how to use Google tag manager to actually track what the form does when you submit it so if we get started here the very first thing you need to do is install Google tag manager on your website so when you have Google tag manager go to install Google tag manager from the admin tab if you haven't installed it already or create your tag manager account it's completely free to create and use so you need to put these two pieces of code on your website and if we come to the back end on my WordPress website you can see I have WP code here so we have our Google tag manager here and we want to take this piece of code and paste it as high as possible underneath the opening header tag and then we want to take the second piece of code and paste it in the next box so the body uh underneath the opening body tag here so you can see right here we have header and we have body and you want to put those two tags here click on Save changes and then you have Google tag manager installed on your website so that's the very first step to get started now we're also going to have to create a Google ads conversion and then use that to actually set up our conversion but before we do that let's actually see what our contact form does when we submit it so my contact form right now if we come over to my form page I am using forminator for this contact form there are plenty of contact form Solutions so obviously I've worked with different clients who use different contact form Solutions use different website cms's and all sorts of different things so not every form is going to be the same but this form is set up right now that when it is filled out we can do and we look over here at behavior when somebody does fill it out and click on submit the behavior is in line thank you for contacting us we'll be in touch shortly when we look at some of the behaviors that we can do this is my favorite one to do is redirect URL to send people directly to a thank you page I will show you how to do this after we do this first part right now I have it set to an inline message so that means the form is not redirecting when somebody fills it out so if we come over to our contact form what we want to do is we want to take this page copy it go over to Google tag manager go to your workspace and then you want to click on preview enter that URL and then open the Google tag so everything that's happening on this page of my website Google tag manager is tracking over here on the left hand side so even if I just come over here to the form and I click right here we just click on the first name part of the form and we look over here you're going to see a click so that is going to be the very first thing I want to show you is every single thing that you do when you are using Google tag assistant is going to be tracked so if you look over here at variables there are a ton of different variables in here that you can track and you could actually set up these as a conversion like you could set up pretty much anything as a conversion in Google ads or you can actually track it in Google analytics 4 if you wanted to now there are automatic events in Google analytics 4 form start and form submit they don't track for every single form type but generally if you have a form on your website like if you do have this form on your website that will track I will create a separate video for how to do that but I just wanted to go over that first but if we come over here and we are coming back to our Google tag assistant we come to the page here and I'm going to fill out this form and then I'm going to click on send message message okay and you see I filled out first name email phone number message and we want to click on send message now coming over here you can see click click click now the method I'm going to show you is not my favorite method to use my favorite method to use is the redirect which I already said but this is not my favorite method to use I would much prefer to use the form submit if you are if you do have a form like this this form is not going to register that event in Google tag manager so when we click on send message what's going to happen is it's submitting and then you're going see thank you for contacting us will be in touch shortly the page doesn't redirect it all just stays right here and you're like how do I track this page well in Google tag assistant they will actually give you a bunch of variables that we can track and there are a couple different things that we can track here and one of the ones that we can track here is the click classes you're going to see has formator button formator button submit so this is something that we can track right here over here with click you could see formator show forminator success but this isn't actually something that we can track because this tracked when I actually clicked on that so I clicked on the text thank you for contacting us we'll be in touch shortly not everyone is going to be clicking on that so we are going to come over here to the 11th click and I think it's the 11th click no it's the 10th click so on the 10th click we clicked on the text send message here so that is going to be the one that we actually clicked on and there's going to be a form class here forminator buttton submit so if we come over here we look at all these variables these are what we can actually track now the one thing that could potentially happen with a form like this is somebody clicks on submit and that click happens but there's an error with the form and it's never submitted so that could potentially be an issue the the way this form is set up and you can see this right here if I click on send message and this isn't doesn't actually send anything it will still track that as a conversion so that's why this is not my preferred method but this is kind of a workaround that you can use so if we come over here to we exit out of Google tag assistant for now we come back over to Google tag manager what we need to do is we need to create a new tag in tag manager before we do that go to variables and make sure that you have some of these different variables enabled so go to configure and you want to make sure you have these click variables enabled and you want to make sure you have these form variables enabled as well now you can do every single variable here there's no downside really to doing more variables it just happens to uh give you more information and everything like that for these for this purpose what I need this for forms clicks are what we want to track right now so over here you can see all the different tags that I've created so the very first thing before we even create our tags let's come over to Google ads and let's create our conversion action so this going to be our contact form conversion action give you a couple different ways that we can track this to make it a lot easier so let's start it is a website conversion we enter our website here click on scan and then it's going to say this website domain is linked to a Google analytics account we can do that but we're just going to use a add a conversion action manually and you're going to see select category for this so this is going to be contact we will say contact form example let's set a value of just one for every conversion so every conversion that comes in we're going to count as $1 so you can always increase this value if you want to Value the conversion higher obviously it's a lead so I'm just counting it as one lead every time it comes in for the count we want to set this to one so for leads you always want to set this to one click through conversion window so 30 days 60 days 90 days you can make this longer especially if it's like B2B because the contacts lead time is generally a little bit longer engage view conversion window so generally I'll just keep these as is so attribution will be data driven enhanced conversions managed through the gole Google tag we'll click on done and now we can click on Save and continue we have our conversion goal here we are ready to set this up using Google tag manager they are going to give us our instructions so we're going to click on use Google tag manager conversion ID contact form example this is our conversion label so let's come over to tag manager the other thing down here make sure you add a conversion Linker and configure it to fire on all your web pages so you want to make sure you do that let's close this page you want to make sure you do that first you can see my conversion Linker right here so when you click on new tag tag configuration you're going to click on Google ads and then you're going to click on the conversion Linker tag and under triggering you're going to do all pages so that's all you're going to need to do name your tag save it and that's how easy it is to set up the conversion Linker tag discard this for now you can see mine set up here conversion Linker conversion Linker all pages so very easy to set that one up next is going to be tracking the form submission so we're going to set up a new conversion action so we come over here to New and the tag we're going to do contact form example you could also name this Google ads conversion whatever you want to name it come over to tag configuration Google ads Google ads conversion tracking and what we want to do is we want to take our conversion ID and the conversion label that they gave us over here so we have our ID and our conversion label down here and we paste both of those okay so now we need to set a trigger so the trigger that we are going to use for right now we are just going to click on all pages so we're going to click on Save but the trigger that we are actually going to use is when we did open up Google tag assistant and set our form what we did and we can just click on send message here CU that's all we're tracking basically so we come over here to tag assistant we look at the click within this click you can see the tags and then the variables now I set up a tag as an example this already tracked I'll show you exactly how I did that so within the variables here you're going to see GTM click triggers is going to be 2 comma 3 we have our URL we have the click class here send message now there's nothing here at least that I saw that shows any Ty type of error with this form so if you're working with a client and you're like I need to track this form but I don't know how to thank you for watching if you want access to all of my long form tutorials and some of my courses that I've created that I'm only putting out on Surfside inbound you can join my patreon patreon.com Surfside inbound it is only $4.99 per month you can also join through my YouTube channel so through the Surfside PPC YouTube channel from any of my videos if you click on join you will get instant access to all of my premium content including my inbound marketing course which is is 5 and 1 half hours long I just published it to patreon and YouTube so join today if you're interested in more of my content at patreon.com side inbound or by clicking the join button on any of my YouTube videos thanks for watching my channel and don't forget to subscribe to do this in an easy way the client doesn't isn't going to be able to let you change it to a thank you page or something like that you can come in here and you can see form classes is a data later layer variable and you can see the string is forminator buttton and forminator button submit so we could take this right here forminator button submit and we can just copy that form Class come back over to Google tag manager and you can see I actually did this in one of my conversions over here so within email clicks example you can see within this trigger that we have the form classes and we just did contains for forminator button submit so that's tracking every time somebody clicks on that send message button now the way this could potentially work is if somebody we have it set to one conversion in Google ads so if somebody clicks this let's just say the form doesn't submit and they didn't enter their email address correctly they didn't enter their name correctly whatever it might be whatever error message they got what we can do is basically if they do fix that error and click on send message the way we have it tracked in Google ads is to only track one conversion so theoretically people aren't going to come in here and click on this button unless they're actually trying to send us a message so what we can do is just take that form class contains formator button submit for click all elements and that's all we need to do to set up this new new conversion action that we have so this is our contact form example we did our conversion ID our conversion label a Google ads conversion tracking tag and then our trigger down here obviously we don't want this to trigger on all pages that will count it as a conversion every single time within the trigger you click on the plus sign up here at the top set your trigger configuration and you're going to do click and you're going to do all elements now if we click this and we come in we're going to do some clicks and we can do when the form classes contains forminator buttton submit and we'll name this our okay so contact form button clicked click on save so that is one way that we can do this the other way to do this and if we come back over here one more time and we look at the variables here is the other way is the click Text on the button is send message so that's another one that you can set and you can also set both of them so you can basically say okay if somebody's clicking on so you could either have this one you could have the click Text so that is the actual text t on the button contains send message this will also track properly you can remove one of these These are both of these conditions have to be true for this to count as a conversion since that is what's going to happen every time somebody fills out our contact form we can set it up like this the only reason why I'm not a huge fan of doing that is if somebody goes in and changes the send send message to I don't know contact us now or whatever it might be schedule an appointment then it's no longer tracking that so I prefer to use the actual button submit CU then it takes away that extra variable we can click on on Save here we click on Save again and now we submit this and we say version name new and we'll say another version name new and we'll publish this okay so now we have this submitted let's open up our preview one more time for our contact page let's close these other ones okay we're back in here one final time let's fill out our form again okay we got our form all filled out and we can come over here you can see we have all these different clicks that are starting to register but nothing has registered yet as far as the tags that have fired so when we do this we should have two tags firing the email clicks example that I set and then the new one that we did the contact form example so let's click on send message and there we go thank you for contacting us we will be in touch shortly if we go over to the 12 you can see the two different tags that fired so we know that our conversion tracking is working obviously this isn't a perfect setup because there is the scenario where somebody clicks on the button and doesn't actually fill out the form but that's something that you just kind of deal with if you're running Google ads if you see an excess of conversions coming in and you're not seeing the actual form submissions well then you know you need to change the setup and how you have this uh how you have this actually working but in my years of experience I've never really seen that happening let's exit both of these and let's come back over here one more time to our form this is the much easier way to actually track this conversion so the whole process of setting up your conversion ID conversion label you don't have to do any of that again really the different ways to track your conversion is once you have it set up the way that we just did so we have the contact form example here is just updating the trigger down here at the bottom so basically what is the form doing that will allow us to track it so let's come back over to our website the back end of our website one more time if we click here edit Behavior we do redirect user to a URL we redirect them to a thank you page click on apply update our form okay so we have that updated now so we come over to our page let's make sure we refresh our page so after submission thank you let's just double check that this is completely updated okay so we should be all good to go here now I like to check it one final time when we go in just to make sure uh so we'll click on edit here and we will see behav so you could do this with pretty much any form plugin as well so there we go after submission not inline yeah redirect user to a okay let change our label again and we're going to save it one more time update refresh the page okay so now when we fill out this form you saw it's going to immediately go to a thank you page so what we want to do now is in Google tag manager this is why I like using the thank you page is if there are errors on that form people will never find that thank you page it's very rare someone's going to click on one of your Google ads and go to your thank you page without filling out the form first it's just not something that happens so this is why it's my preferred method is using some type of confirmation page like this so if we come over here it's also very easy to track if we come over here what we can do is instead of having contact form button sub or forminator button submit as our trigger we're going to click here we're going to do page view we're going to do some page views when the page URL contains and you can just do thank you just like this okay so now we have page URL contains thank you that is going to be our trigger now obviously what you want to do is contact form thank you page update your trigger so it's actually named correctly so click on save you don't need to do that the names are just for you in our contact form example we have our conversion ID and our conversion label that we had over here and then now our trigger has just changed to a contact form thank you page click on X over here click on X again okay so we should yep we got this all set up now let's do our new version here click on publish and we are going to preview this one more time using the Google tag assistant okay we fill out our entire form here and you can see over here it's still tracking everything that we had and then we click on send message and now we redirect with thank you page this is another reason why I like to do it tell people to call or text you it just gives them another way to contact you especially if you're like a a local Service Company then people fill out your contact form you could say why don't you just give us a call real quick we'll get you booked that's I mean that's the preferred conversion is the phone call but you'll see over here now we have this click we have this click so that's just me clicking on things we have this contact Aqua Bliss care so this is the one that we just did the tags that fired when we did this you can see conversion Linker desktop phone calls that tracks on every page but only counts when it's a 60-second phone call Google analytics for tag our email clicks example tracked because we clicked on that button the desktop phone call example one is the same as this one so 11 tags did not fire so basically if you come over here you see no tags fired no tags fired container loaded and there we go now we have our Google ads conversion for a thank you page and that is one that I set up here is the one that we actually did contact form example so making it a lot easier with the contact form example and knowing that somebody actually is is filled out that form because they went to the thank you page so that is the main reason why like using the thank you page as a conversion and now we come over here click on done and now we are tracking our con contact form as a conversion it is the contact form example one here I have way too many conversions set up just doing a lot of tutorials but within that contact form example you just want to double check that your actual campaign itself within the campaign settings is set up to actually optimize for that conversion so we come over here to settings one more time and then we come over here to our conversion goals you'll see contacts is one of them contact form example since it's showing green it's showing that this is tracking properly because they were able to see that it tracked correctly in the Google tag assistant so if you have any questions about tracking a contact form and how to do it please leave in the comment section this should allow you to track pretty much any contact form on a website the easiest way to do it is just set it up to redirect create a thank you page put a button on the thank you page to tell people to call you directly or promote something it's it's a lot better to use a thank you page in my opinion and also know that your form is actually submitted so thank you for watching this video and make sure you subscribe to the Surf Side PPC YouTube channel today I'm going to be doing a quick video showing you how to track a thank you page as a conversion in Google ads so let's just say I am offering a free Google ads audit and I'm sending traffic to this page through Google ads and I want to track every time someone fills out this form the very first thing that you want to do is you want to make sure that your form and I am using WP forms here is set up with a confirmation that goes to a URL and redirect somebody to a URL when they fill out the form that's the very first step you want to take if you want to track a thank you page you can use the same thing whether it's order confirmation any type of URL that you want to track when somebody visits it will work using this method so coming over here to our contact form I'm going to fill this out very quickly okay so somebody fills out their information we scroll down they click on submit and now they automatically go to this thank you page that I have set up so now let's track that as a conversion in Google ads now as we come over here to Google ads I have my account open where you want to go first is to goals and you want to go to conversions and summary So within here is where we want to create our conversion action and the way that I'm going to track this today is using Google tag manager so I've opened up my Google tag manager account for Surfside PPC as well now if you see Google tag manager here that means we need to install Google tag manager on our website so what I'm going to do is come over here to admin within here we need to do install Google tag manager if you don't have this account already then create a free Google tag manager account and these are the two pieces of code that we need to place on our website so one as high as possible underneath the opening head tag one immediately after the opening body tag so we're going to come back over to a plugin that will allow us to do this so this may vary depending on the website platform you're using I would say the majority of people are using Wordpress so if we're in WordPress you want to go to plugins and you want to go to add new plugin and from there you want to search WP code and you want to install the wp code plugin so I already have that installed here and on the left-and side it is going to come up as code Snippets so we're going to go to code Snippets and we're going to go to header and footer so this is what that looks like I just remove these codes so we're going to come back over and copy this come back over to our website here and paste this one you want to do it at the very top of the header here so you want this to be the first piece of code that you put here come back over to Google tag manager copy the next piece of code come back over and this one goes right underneath the opening body tag and we click on Save changes and now we have settings save so now we have Google tag manager installed on our website so the next step is setting up our conversion action in Google ads so the way that we're going to do that is we're going to create a new conversion action a website conversion we can enter our website domain here now and I'm going to click on scan so they're going to have something that looks like this we're going to skip that and we're going to do create conversion actions manually using Code add the conversion action manually and now we're going to set a goal and action optimization so in this case it would be something like a contact generally I'll use contact for this or submit lead form those are generally going to be the ones that we use so for this I'll just use contact conversion action optimization options you want it to be a primary action that we're we're using for our bidding next is going to be conversion name so I will say now since we're just using a standalone thank you page I could just name it thank you page but I'm just going to name it Google adds audit thank you page scroll down we're going to use the same value for each conversion now if you have multiple conversions and this is more valuable than another conversion you could always increase this value to basically say this conversion is worth 2x what another conversion would be worth every other conversion is worth 1X so I do that a lot with phone call conversions because they generally convert better so we're going to use the same value for each conversion and just set it as one so it's just going to count every conversion as one for the count we only want to do one so when you're driving leads you only want to do one conversion generally I will make my click through conversion at window as long as possible my engage view as long as possible and I will make my view through conversion window as long as possible I don't know that it makes a huge difference but figure it can't hurt to have as much data as we possibly can attribution will be data driven enhanced conversions we have managed through the Google tag and we're going to click on done and now we can scroll down here click on Save and continue and now we need our instructions and we're going to finish setting this up so we're going to use Google tag manager the one thing we need to do is make sure we have the conversion Linker tag added I'm not sure if I do yet so we're going to copy this conversion ID come back over to tag manager go to our tags so I don't have conversion I do have the Google ads conversion Linker tag here so to set that up you go to new tag configuration Google ads conversion Linker and all you do need to do is name that tag I generally just name it conversion Linker and then do all pages click on Save and submit so that's exactly how you set up the conversion Linker you can name it whatever you want but conversion Linker on all pages next we're going to set up new and we're going to say thank you page we could do Google ads audit thank you page just so we have consistent naming even though that looks like a just a thank you page for everything but Google ads audit thank you page we're going to go Google ads we are going to do conversion tracking and now we need to take that conversion ID that we had in the first step coming over here copying that and we're going to paste it right here okay okay so we have our conversion ID next is going to be our conversion label so that's going to be right here at the bottom if you set up multiple conversions at a time which you can do in the previous step you can see all your labels there your conversion ID is always going to be the same for your account so conversion label here Google ads audit thank you page and we want to trigger this we want to click on the plus sign here click on the trigger configuration and we're going to do page view some page views when the page URL contains thank you okay so basically this is just looking at any page UR that somebody visits on our website that contains thank you okay and now we're going to submit this you can name it whatever you want if you're working with people you generally want to do a good version name and description I'm the only one working on my Google tag manager account so I just put new and new probably they all look like that okay so now we have this all added so now we can test this we're going to come back over to our workspace and we are going to click on preview and we're going to enter our website URL with thank you on it so we could just come right over to our page here the thank you page we're going to copy this page come back over to Google tag manager click on preview okay so we're debugging our thank you page specifically tag assistant connected we go to the thank you page if we come back over here what you're going to see if we scroll down so Google ads form I've already set this up with a different name apparently but you'll see go Google ads audit thank you page this was a tag that fired but that only counts if somebody actually calls our number and is on the phone for 60 seconds or longer the Google ads conversion link or tag fired Google analytics for tag fired our Fiverr gig click which is another one I made in a different video and mobile clicks the call did not fire just an example of how to track a thank you page in Google ads and then when you are setting up your campaign so we click on done here within your campaign this is going to be we have it under a contact conversion along with all these other conversions so you just want to make sure within your campaign so you're optimizing for this new conversion and you come over here we click on this little gear icon and then what we can do is make sure our marketing objective is leads and for conversion goals you just want to make sure that that conversion is one of the ones that we're optimizing for so Google ads audit thank you page you could see no recent conversions the reason it says that is because it just tracked it through Google tag manager so we set this up properly we're optimizing our campaign now for anytime somebody fills out that form on our Google ads audit page so that is exactly how to set up conversion tracking for a thank you page in Google ads okay today I'm going to be showing you how to track a button click as a conversion into two Google ads so it will allow you to track any button click I'm going to show you exactly how to figure out how to track this so it may vary depending on your website so I'm going to go over the Google tag assistant and how we can actually see what the different variables are when we do click a button on our website so I just set up this button very simply it is through I have Elementor installed so I have the button here the text on the button is track this button as you can see I have no icon and then I just set the link for right now as basically nothing so the the button is linked but it just stays on this page just so we can kind of see that it does something when we actually click on the button obviously you can use this for like an outbound link or if you're trying to get somebody to a specific landing page or something like that that's more valuable on your website so the very first thing you need to do obviously is to actually have your button live on your website like this one so we have our button here and then what we want to do is we want to come over to Google tag manager and you want to make sure Google tag manager is installed on your website so go to the admin section of Google tag manager if you haven't created a tag manager account already then you want to set this up now and then you want to install Google tag manager and put these two pieces of code on your website the first one goes as high as possible under the opening head tag the second one goes immediately after the opening body tag so you can see the two pieces of code that we have here and if we come to the back end of my website the way that I generally do this is with the wp code plugin so it says code snippets on the left hand side but the plugin itself is WP code so if you go to the plugin store add new plugin search WP code see this blue logo there and just install this this has been the easiest way for me to install Google tag manager and also install any custom code Snippets that I need to so on the code snippets on the Le hand side we click on header and footer and that is going to open up our header and our footer here which I did have these installed on both but we'll make sure we installed it on both so we have our oh there it is so within our header we have our first piece of code and then under the body tag so this is immediately after the opening body tag this is exactly where you want to install Google tag manager so click on Save changes once you add add both of these pieces of code to your website so you can copy these here and then add each of them to your website make sure you click on Save changes and make sure you put them in the right spot using the wp code plugin and then from there you have Google tag manager installed on your website so now we are ready to create our conversion action and make sure that we're tracking this button properly so let's come over to Google ads and we're in our Google ads account here and we want to come over to goals conversion and summary and from this page what we want to do is create a new conversion action you can see I have a bunch of conversion actions in here just from the tutorials I'm creating we'll delete a lot of them but let's start tracking our conversions here and what we want to track is a website conversion and we can enter our domain name here so you can enter whatever if you want but we're going to enter our domain name click on scan but what we really want to do is add a conversion action manually so they'll say it's a link to Google analytics you can use Google analytics I'll show that in follow-up videos I'll also have a very long conversion tracking tutorial coming out but we just want to add a conversion action manually here select a goal for the conversion action and this is where you want to select the correct goal so page view other it could be an outbound click maybe it is something with get directions maybe it's a directions button request quote that is a popular one where somebody's requesting a quote so let's just pretend we have a button on our website and somebody actually clicks on this and they go to our quote request page and I just want to track that as a conversion now this could be considered a pre-con conversion and this is something I will set up from time to time especially in new accounts because really you're trying to get some type of conversion data in so if somebody goes to your website and clicks on contact us or book an appointment or request a quote then they're at least showing some type of intent to complete a conversion with you even if they don't get to the next step it is still a preon conversion so that's a lot of times how I'll use something like this tracking a button click so let's come back over here to Google ads and we're just going to do quote request we'll say this is a primary action used for bidding optimization okay and then we will use the same value for each conversion just count it as one so I'm just going to count it as a $1 conversion every time it tracks you could enter a higher value here if you want to set a different value for this conversion for count you definitely only want to do one for button clicks because if somebody clicks on like 20 buttons unless every single button click is valuable which I would assume it's not you really just want to count it as one because if it's the same person clicking buttons then it's you don't want to count it as multiple conversions the click-through conversion window we can extend this if we want it's automatically set at at 30 days basically it just widens the conve