Facebook Ads Tutorial - Facebook Advertising Tutorial for Beginners

Key Takeaways

all right what's up everyone welcome to the Surfside PPC youtube channel today we're gonna be going over our Facebook ads it's gonna be our Facebook Ads tutorial for beginners for 2018 really any Facebook advertisers that are just getting started or trying to improve their campaigns this will help if you're an advanced advertiser already this video is not meant for you it's really meant for you know going through all the different things in facebook and business managers so you can understand how to get started with running ads you know everything you need to know so let's jump right in so the page I'm gonna be running my ads for today is farmhouse goals and the way we've run ads is with their business manager so what you want to do if you don't have business manager set up already is go to business facebook.com/ go through their prams set up your business manager it's gonna create a shell where you can see all your ad accounts all your pages you can upload offline event sets here you can add your Instagram accounts for all your different pages so you come into business settings after a business manager you're able to do manage basically everything in there a lot easier than you know trying to use just the old format with the ads manager so business manager deftly get started here they have a ton of prompts and tutorials and guides on Facebook just search business manager set up business manager help there's a ton of guides to get started what we do is so we connect our page to our business manager very easy so you just take your page you connect it right to your business manager and then we create an ad account for each page so we have an ad account for beachfront decor and ad account for farmhouse goals and one for Surfside PPC but we want to do is run an ad for farmhouse goals and what we're gonna do is try to drive sales for our website so here's our Facebook page for farmhouse goals you can see we just kind of added a few things here we uploaded our our profile picture and everything so we don't have much on our page so that's why this is really meant for beginners we're using this this page because it works better for you no we're not gonna use an established page and say look how easy it is we're gonna kind of show you here's what to do when you're just getting started with Facebook advertising with building your Facebook audience so make sure you setup everything get your shop now' button here or whatever button works best for your business make sure you have some posts on your page make sure you set up you know your story your your profile picture your cover photo just make sure your your facebook profile looks professional and complete so once you have that it's pretty easy to get started with ads the one thing I want to go through real quick is boosting posts so what you saying okay farmhouse gold is out at a shop now button to their page I wouldn't obviously boost this but if you click on boost post what you can do is choose the audience you want to target so just click here you can you know adjust your audience your locations come down here you could set your budget duration you know how long you want it to run run it until a specific date it'll say how much you're gonna spend per day and it will usually show you a total budget then you just set up your currency the main thing to make sure is you're set up in the right ad account so I'll make sure I set it up in farmhouse goals and then whatever your payment method is so pretty self-explanatory for boosting posts but my recommendation is not to do it unless you have a huge budget because it really doesn't drive the results that you're looking for when you're trying to you know send people to your website and get them to drive sales the only reason I would boost the post is if I had a pretty big Facebook audience let's say my Facebook audience was I don't know a hundred thousand people I put a post out there about you know one of our discounts and only reaches five thousand people if you want to boost it and try to reach you know an additional ten twenty thousand people in your audience who are already engaged with what you're doing then that makes sense I mean if you've taken time to build your Facebook audience and they love what you do you get good engagement everything and you just want to increase your engagement that's the only reason buy out boost posts otherwise it just doesn't really make sense to me they don't really have a great goal it's really for reach and engagement so you're just kind of trying to get people to engage with the things you're posting it might make sense for some businesses in terms of awareness but um for like e-commerce or if you're trying to drive leads for like a marketing business or accounting business whatever it is it's really not gonna work well for you I'd highly recommend just running straight Facebook Ads so what we're gonna do now is we're gonna open our ads manager account so we just click here right into our ad account for farmhouse goals I'll show you ads manager real quick so they've recently just put ads manager and power editor together so there's no longer they're no longer split it's the same thing it's all an ads manager so what you can do is just create all your changes here and then you publish them as you go so they made kind of ads manager more similar to power editor and then they kept a lot of the statistics in here so pretty good a pretty good setup now with Facebook they made it a lot easier than it used to be what I want to do is go through each of these links pretty quickly so the first one I want to go through is creative hub so right here creative hub this is where you can kind of collaborate whether it's with clients or with creative teams you can create a project so let's just say I say okay we're try to promote farmhouse decor what you can do is create mock-ups for specific types of ads so you come in here and say okay here's a single image ad here's a carousel ad here's a canvas ad here's an Instagram ad and you can kind of work with a team all in this page here and put all your mock-ups here put all your different creative here different things like that and then you can come up with you know your final ad at the end so definitely great for if you have a team of people that are working together on creative it also helps with um clients if you're trying to show hey here's three ads and we've designed which one do you like which one do you think we should kind of go off of which brand works best for you so that's kind of how that's what creative hub is really good for collaborating with people on creative so audience insights so this is where you can see all sorts of things about the custom audiences whether it's your retargeting audiences you can connect pages here you can add interests you could try to figure out more about kind of some of the audience's that you've created about your retargeting audiences about your email list maybe even look-alike audiences so all sorts of things here and you can get more date about you know demographics lifestyle behavior interests education relationship all sorts of things here job titles so just to pull up an example I pulled up beachfront decor here and we have our website traffic for our last 30 days so this is another website we use with our tutorials a lot beachfront decor calm just the beach decor website so you can see is our website traffic so it's about four point three thousand monthly active people it's showing and it's saying you know our audience is 82% women mostly establish ly some of the state's active and involved good neighbors relationship status so for the most part married for the most part people have completed college with our education it's not showing job titles because we don't have enough data if we come up here you can look at you know household income so household income about 25 percent 150 to 250 so we have a pretty high income audience 93% home ownership for a home decor website that makes a lot of sense you can see household size so what this helps you with is when you start adding audiences here like your page like so let's just say use beachfront decor page like audience I can kind of see okay what these people usually do is you know they use this device they they have these types of purchase behaviors so my people you know and my audience search or buy a lot of home and garden products a lot of household products it's showing only 2% kid products so it's it's not huge but it's larger than the percentage of Facebook users so that's kind of how to look at that so don't just look at the top category look at kind of the percentage so like I like to look at household products so 60% of our selected audience by household products compared to just 39 percent of total Facebook users so that's kind of how that works they look for the biggest you know separation between selected audience and Facebook users so audience insights great for learning more about your audiences great for building new audiences and trying to find out you know upload your website traffic here look at what you know it looks like if I look at you know all users in the last 10 days I can look at everyone who's engaged with my Facebook page and just kind of try to figure out you know what is the best way to create you know new audiences of people that you can target through Facebook Ads so those that are audience insights now now the next thing I want to show you is page post so you can come in here and actually schedule posts for your page you can look at your published posts and how well they did so you could tell we're not getting a ton of engagement yet because we only have 4 page likes so we don't get really a lot on our page at all you can look at your ads posts you can create them here and you could look at the data for them as well so this gives you a little bit more for page posts we manage all this with like a social media profile i we use HootSuite so we just schedule all of our social media post you there if you want to create ads post here make sense you can schedule posts or here sometimes it works a little better if you have something just for Facebook and you want to see what it looks like that's what page post says you can kind of manage everything look at your published posts and make them into ads posts we don't use this too often because like I said we don't like promoted posts as much and we just use HootSuite to manage all our social media okay so next is automated rules so if we come back to ads manager here automated rules so what this is good for is if you're managing a lot of different accounts if you're managing a lot of different ads for your business or you know you're an advertiser and you have 10 different accounts you want to Matt you're managing right now so you might you know miss something that happens on Facebook or you might want something to run what you could do is create a rule I guess they applied a rule to all active ad sets all active campaigns and I could say let me turn off the campaign if the cost per result is greater than $15 so let's just say I need my cost per result to be $15 or less maybe it's a sale so I need to drive every sale I need to drive has to be $15 or less because of maybe a low profit margin something like that so you could say when the cost per result is greater than $15 over the last you know 14 days whatever it is it's also gonna throw in lifetime impressions here you can adjust this if you want so maybe a lifetime impression is greater than 2000 so now it's saying if my lifetime impressions grabbed in 2000 my cost per result is greater than $15 for the last 14 days turn off the campaign so it works well you could also set up emails I'm showing you know my name here and you could name your rule and then create it and that's automatically gonna run daily and if your rules meet you know the requirements that you set and it's automatically going to do whatever it is so action turn off campaign adjust budget adjust manual bid so you could actually increase your budget if you're seeing your cost results better than you expected so a lot of different things here with automated rules I like using sometimes we don't have them set up that often our accounts but for larger accounts they definitely make sense because sometimes you just miss things or you're you know you're managing or adding new campaigns and maybe your existing campaigns are performing well on certain areas so automated rules definitely can help just give you like an extra set of eyes in the account alright so next is ads reporting so if you come down here come up to measure and report so ads reporting I'm gonna go through that and test and learn at the same time so with ads reporting it's very similar to Google AdWords reporting so you click on create report you can have you know adjust your filters so say any campaign where the impressions is greater than a certain amount you can look at all the different results export it we're reporting actually works well is if you're trying to build reports for clients sometimes I'll use this because it makes it a lot easier to just kind of come in here go look at the past 30 days you know you could say okay I gotta pull my you know my report for last month for a client so I go back to January 1st to the January 28th update and you can see all your performance export it make it look nice and then you can send it off to your client without you know having to pull all the data individually makes a little bit easier that way so this is ads reporting pretty self-explanatory if you want to set up reports or if you want to look at certain things like you know which campaigns are doing what so a lot of different more information here than you'll see an ads manager so under test and learn so pretty kind of pretty self-explanatory as well it's gonna you can set up different types of tests either between two campaigns between two ad sets and it's gonna say how many conversions are all my facebook ads causing which campaign causes the lowest cost per conversion to occur so you could actually compare two campaigns you can compare different ad sets you can setup different tests it's a pretty recent release for for Facebook they have split testing now so they let you kind of decide okay I just want to split test my creative I'm gonna split test that and you can kind of learn different things like that you come to learn so you create a test you set up tests and you know you just test different campaigns against each other and when you come in to learn here it'll actually show you okay what's the test question here's the status and test schedule and you can learn more about you know how things are performing and ultimately if you're running you know ten campaigns you can test them all against each other and you can see which campaign is performing the best so test and learn definitely a great way to learn more about Facebook ads and what's working the best for you especially in large accounts and smaller accounts it might not make that much sense you can kind of just understand things and see it as it's happening so we'll close out of these so next is gonna be analytics so this is just very similar to Google Analytics when you come into analytics it'll usually show a screen here where you can click on one of your different pixels so a pixel is similar to just like a Google Analytics profile so a search side PPC pixel is on our surface IPPC dot-com website and beachfront decor common website we actually have them separated uh in the ad account I'm so it's showing different monthly active users if I click on the website pixel here for farmhouse goals it's gonna bring me to a page that looks very similar to Google Analytics so not much different some key metrics active users you can look kind of look at different people on Facebook highlights demographics page likes so all the sorts of different things you look at unique users you know top referring domains top traffic sources top search engine sources top pages so all sorts of things here pretty much similar to Google Analytics if you're already using Google Analytics you really don't need to come in here as much the only way only thing that really helps a lot is kind of looking at people so if you're getting a lot of you know page views and unique users you can see you know what type of good demographics they have what their household and purchase activities are you know are they desktop mobile what type of pages do they like so you could see a lot of different things about you know your data for on your website about your page you could segment this is kind of a little bit more of an advanced feature as well I'd say because it's something you start doing as you're kind of setting up campaigns and trying to learn more for creating new audiences and trying to find you know new ways to use data so analytics very similar to Google Analytics but it's just based on your Facebook pixel or like an app pixel okay so the next thing we're gonna go over is Events Manager here so this is where you set up all the different events that you can kind of track for so pixels you can add a pixel to your website offline events you can actually track when someone maybe sees your facebook ad and goes to your store so if you're like Dick's Sporting Goods you could say okay we served a Facebook ad to this person and then they ended up coming to our store and buying something so there's different ways that Facebook can track that app events if you have an app and maybe someone goes in they play a game or you know they buy something different things like that you can set up events for your app custom conversions so these are usually based on your Facebook pixel so you could say okay someone has bought something from my store or someone has you know visited a specific page I want them to visit and partner integrations allows you to connect your Facebook profile with you know WordPress Wix magento shopify all sorts of different partners that Facebook has to make it easier and to make them communicate week with each other so you can see when certain events happen whether it's a page view whether it's a sale whether it's someone adds something to a cart whether it's someone creates an account you can see all these different custom conversions that will automatically pop in just based on the partner integration so you definitely wanna do that if you have one of the partner integrations so if we click on events manager here we come over you can see data sources so we added our website pixel to our website if you need to know how to do this come to the partner integration so they'll show you how to do it there or we also have a video on our YouTube channel about WordPress how to add a pixel to your WordPress website so one option you can do there with partner integrations just come here click on it and set it all up very very simple data sources so data sources is where Facebook is going to pull what's happening after people click on your ads so you can optimize for your key performance indicators so for us we have our website pixel on farmhouse goals so it's measuring you know page views here different events that we can set up whether it's a sale you know like I said before so all fun events obviously get started here and app events get started so you can see you know different things that happen either in your store or in your app so that's what data sources is it's where Facebook gets you know what happens after the click on your website or what's happening on your website or in your store or on your app at all times under custom conversions this is where you want to come in here and set up conversions for your website regardless of you know these really very depending on what you know website service you're using what content management system you're using if you're using like a WordPress it's gonna be different if you're using Shopify it's gonna be different so look up whatever you're doing look up the different conversions they have because they usually have tutorials for how to create custom conversions for really any ecommerce provider really anything like that so just checkout create custom conversion and then set it up for your specific website so we have page view and purchase here paid for you just tracks every time someone visits any page on our website purchased tracks every single purchase we just set it up so we have no activity yet we have a actually haven't driven a sale since we set it up so it's not going to show yet once it starts showing it'll start showing the volume here and it makes it much easier to optimize for if you're not sure if it works on your website what you can do is either complete like a fake purchase on an e-commerce website just put something through and then just cancel it or something like that it'll show up here there's different ways to check it or just go to the page where you have it set up and you can see if it's working usually you can tell pretty quickly whether or not it's working it will start giving you activity within 30 minutes usually so that's custom conversions data sources partner integrations this is where you kind of tell Facebook all the things that they need to track so that they can optimize help you optimize your campaign so it's just way to give Facebook more data it's a way for you to use your data better now after you set up your Facebook pixel after you set up your custom conversion so you want to start thinking about the audience's that you're targeting the ads your running different things like that so the next thing we're going to go through over here is assets we're not really going to cover business locations or catalogs business locations you know self explanatory refers to the business you are actually located you just set it up like that on a map catalogs can refer to any inventory you have similar to like Google Shopping campaign so you can take your e-commerce catalog and upload it to Facebook and then you could use it for ads and different things like that when it comes to business locations Facebook can actually track so like I use the Dick's Sporting Goods example before as long as someone has their phone on and they have GPS and different things turn on like that Facebook can actually see that someone goes into Dick's Sporting Goods because of one of your Facebook ads and then if you upload your CRM you know like we showed here before with custom conversions all find events if you upload your CRM or some of your offline data they can actually say ok this person actually clicked on your ad they went to Dick's Sporting Goods and that's the reason why they bought you know a new set of golf clubs whatever it is so catalogs business locations we won't really go through but for audiences this is where you house all of your custom audiences look-alike audiences and saved audiences so custom we have tutorial complete tutorial about audiences if you want to learn more about it we're gonna be using more saved audiences with interests and behaviors so these are some of the different things you can upload so customer file like an email list or you know a purchase file something like that where people have purchased giving you their address phone number whatever it is Facebook will match it to people who are actually on Facebook website traffic so anybody who's visited your website using the Facebook pixel app activity offline activity and then engagement so anybody who's engaged on Facebook or Instagram you definitely want to set up an audience for this because it shows some level of interest in what you're doing so we're gonna click cancel we're not going to create any remarketing audiences or anything like that but it's very easy you could check out our tutorial if you want to look up that in addition to look-alike audience says you just use you know some of these custom audiences you created what I'm gonna do is create a saved audience just based around farmhouse to course I want to reach people who have interest in farmhouse decor who maybe by have buying profiles as well related to farmhouse decor here so like I said before you know customer look like audiences will show in here you can just add them but what we're gonna do is use start with locations or undo people who live in the United States age so we're gonna go 30 and up our customers 30 and up are more valuable to us that's who we want gender usually we target women are it's gonna really gear towards women our audience anyway but we're gonna leave it wide open because it's really no reason to cut men out of the equation here I'm coming to languages we're gonna do English that's what our ads are gonna be and that's what our websites gonna be and we don't have a great translate anything great with translation so we'd rather just target english-speaking users on Facebook will come to detail targeting here so this is where you really narrow down your audience so it's gonna show right now we have a hundred forty million reach with our audience which is just United States thirty and up and English so let's come to detail targeting here what I do first is type in usually the most broad interest second fine so start with farmhouse if you click on suggestions they'll pull up some different things that are similar to the one you entered so we'll do Country Living do rustic furniture Joanna Gaines so if you're familiar with chip and Joanna Gaines show and HDTV it's very farmhouse themed so that works for us shabby chic vintage farmhouse and we'll do country style and so you're just kind of really looking for audiences that fit the most within what you're offering so barn wood this would definitely work for farmhouse so now we scroll up and we've narrowed it down to 19 million people so I'm gonna keep an hour only at the that's still too big for me I like audiences around 200,000 it's like a good number for me or kind of 150 to 300 is a good number so what we're gonna do is narrow our audience so now it's saying people have to match one of these and they also must match you know whatever we set up here so we come in here let's go to behaviors so you can see different things here so purchase behavior residential profiles there's a ton of things you definitely just need to get familiar with all this it would take me like two hours to go through every single thing you can target but we're gonna come in to purchase behavior and we'll do home and garden and we'll do people who buy home improvement and home renovation often so once you do that you can click on suggestions and I'll automatically pull up things that are similar to that if you want to keep narrowing it down or if you want to exclude things or something like that so we'll see where we're down to 11 million now so let's just say I want to narrow it down a little bit further one of the things you can do is just come in to your first you know targeting here and remove the largest audience so for us it would be country living so if we've removed country living from this first audience and then come down here at the bottom and we do country living so this will narrow our audience down a little bit more so now we're down to 2.6 million people so it's still pretty large here so I'll just narrow it down we'll do farmhouse now so now we're far there whatever it is now I would keep narrowing it down to about two hundred thousand but I'll come to farmhouse so all right we're down to three hundred ninety thousand so that's good I'd probably narrow it one more but what we're saying is people have to have an interest in one of these different things here so vintage farmhouse barnwood country style all these different options here they must match these purchase behaviors of home improvement and home renovation so these people are constantly buying things to improve their home whether it's decorative products whether it's curtains whether it's you know flooring all sorts of things home renovation as well so very similar both of these home improvement probably a little bit a little bit wider range and then we're saying they also must match Country Living and they also much mass farmhouse so it's three hundred ninety thousand total people definitely beats you know trying to target ten million people who have this wide wide view of interests and different things like that so you can exclude people if you want so if you want to exclude certain audiences maybe people who are you know couponers or something like that but we wouldn't really do that here add a connection type so we can do is say we want to exclude people who like our page we're just going to target them separately so you could exclude or add different connections here so once we click create audience it's gonna have our new audience created here farmhouse decor so we have farmhouse homeowners high income farm decor and farmhouse decor along with our remarketing audience which stephannie isn't big enough yet so it's not gonna populate until we get you know enough traffic to our website so now we have our audience is created what we want to do is target these three audiences here and we're gonna test them against each other so this is kind of a different split test we're going to be running and the different things we're going to be testing as we go so we're gonna be targeting these three and if you come into images or videos so we've uploaded our ads here so we have our three different ads that we're gonna run for each ad set each ad set is gonna make up these audiences here make it pretty easy this is the size you want to upload we're not going to go through canvas and carousel ads we have separate tutorials on our channel for canvas and carol salad so definitely watch those what I would recommend doing when you're setting up your campaign is setting up five ads per ad set I know it sounds like a lot but Facebook's automatically going to serve whatever it's driving the best results so what we're gonna do is set up these three ads and then what I would do is go back in set up a carousel ad maybe using these images maybe I'd use different images to spend on what what I have and then set up a canvas ad that kind of similar to so make sure it's all kind of similar and then you'll have five ads per ad set so for our tutorial we're just gonna have three but that's what I'd recommend you doing videos so if you want to upload any videos you have here we don't have any for Surfside PPC we have some videos uploaded so it definitely makes sense for certain brands like for us for Surfside PPC that makes sense but images you can upload all your ads here and then it makes a lot easier to set everything up as you go so what we're gonna do now is set up our campaign so this is kind of the most important part of everything so we come back into ads manager here we're in a right ad account so we're gonna do is click on create and it's gonna show create new campaign and choose your objective so the objective for us is gonna be conversions and we're gonna be focused on driving sales now some of the different options you have so we went over you know you can upload your catalog you can actually just do catalog sales and use your catalog you uploaded to target ads you can use store visits so again the sort of use offline data you wanna want to upload offline data for store visits traffic very self-explanatory it's just gonna optimize for traffic to your website it's not gonna optimize for conversions anything like that they're gonna try to serve ads to people who will click on it and go to your website engagement they're gonna try to serve ads people who will just engage with your ad the people who are most likely to like your ad share your ad comments on it you know click on it anything like that so these are pretty self-explanatory here lead generation you could actually get started with Facebook lead forms we're gonna do a separate tutorial about this messages same thing you can get people to message you on Facebook so this works well if you're you know trying to offer something and maybe say hey message us for you know details on this D or message us if you need help with XYZ so messages another option here brand awareness and reach definitely a lot better for you know putting a mass message out there these are better for large budget advertisers so I wouldn't really recommend using them that often I've used these only for you know an advertiser that had an over a million dollar year budget on Facebook so everything else most of our money went into conversion campaigns so that's what I'm gonna show you today as a conversion campaign one thing I want to show with engagement real quick if you want to get some page likes on your page if you click on engagement click on page likes it's not a bad idea to just you know if you have a new page just to try to get up to 200 300 page likes just so it kind of shows okay people have liked this page maybe it's new but I'm gonna like it as well and try to help them get started along with event responses if you have events or things like that post engagement pretty self-explanatory obviously but page like campaigns I know page likes aren't as valuable as they you see but just getting started with some page likes I wouldn't put thousands of dollars into a page likes campaign but if you put a couple hundred dollars into it try to get up to like 200 500 likes however much it is usually you can drive page likes for around 20 cents depending on your you know industry or topic so not a bad idea to get started with page likes if you're especially for us we only have four page likes so if we just started with that it might be a good idea and you could use the same exact audience as you use for conversion so you actually have two campaigns running at the same time not a bad idea just you know just an option for you to consider but we're gonna go through conversions here so campaign name for us is gonna be farmhouse goals ten percent off sale and we're gonna do continue here split test we're gonna create a separate campaign about this our separate tutorial about it so you can actually test creative placement audience and delivery optimization we're kind of gonna be doing that anyway just ourselves so you don't have to create a split test through Facebook to actually split test something they'll just give you more data so if we look at our asset library over here and come back to audiences we're gonna start with farmhouse decor the audience we just created three hundred ninety thousand so I like to name my ad sets whatever you know I'm targeting so come into our ads that name here will do for almost the core and what you want to do is make sure you put the right conversion here so right now we're optimizing just for pageviews which is not what we want so we want to click get rid of that and go to purchase there might be add to cart you know all these different types of things here that you can try so we're gonna do is purchase here so this is the one we created and it's gonna track every time someone visits our you know every time someone purchased something they go to a page that says you know thank you for your purchase purchase complete so that's what we're tracking right there is every time someone visits that page that means that they filled out they purchased on our website so you can do an offer here so if you want to do a specific offer for your page that people can get reminders about you can do it we're not gonna do that here so what we're gonna do is come in here use the save audience and click on farm house decor and now it automatically just pulls in everything you don't don't worry about doing anything else it has exactly what we just created here so for placements what we want to do is automatic placements so if you click on edit placements it's gonna show okay we're gonna run in Facebook instant articles right column ads you're an Instagram feed audience Network and Messenger so you want to do automatic for placements because Facebook is automatically gonna just optimize for the best places where your ads are gonna perform so if the Facebook newsfeed is driving you the most sales your ads are mostly gonna just show up in the Facebook newsfeed maybe Instagram works for you so then Facebook would show more of your ads and in the Instagram Network so automatic place that's highly recommended that's what you definitely want to use for your Facebook ads because they'll help you optimize it without you doing any of the heavy lifting so don't you know I would the only reason I would ever test things against each other is if I'm saying okay I just want an Instagram specific campaign and I understand that I'm not gonna drive as many conversions from this campaign but maybe it helped my Instagram presence whatever it is so we use automatic placements usually all the time so budget the only thing here is take your daily budget divided by 3 or divide it by the amount of ad sets you have so we're gonna use a thirty dollar daily budget divide it by three so each ad set is gonna be $10 a day and we're gonna set a start and end date you want to set a start and end date don't just run daily at least at least run for a few days at least run for a week and try to just learn more about you know what works for your campaign we're gonna run until the end of March so today is March 2nd as we create this tutorial we're gonna run for 29 days it's gonna say this ad set will spend about $290 so we're gonna click on continue so now we're in the ad portion of it so you have to make sure you have the right Facebook page selected so since we have business manager there's all of our Facebook pages connected this ad account for our ad name so you just want to make sure you have your ads separated that you know which is which so if I come back to images here I could do farmhouse add one farmhouse ad - so do farmhouse one and I'll be able to know you know which one it is back to the asset library again canvas or carousel ads you definitely want to look at our tutorial for us we're gonna use single image so what you can do is just come in to browse library since we already uploaded our images in then of asia's so it's these three right here they're just not loaded yet alright so you've uploaded our images here we have all three uploaded at a time so we can create three ads at once makes it a lot easier and what you want to do is click on this and customize it for the Instagram feed the Instagram feed I prefer to use square images so you just click on the little crop button here click on Instagram click a square and then just pick whatever you know what area you want that works best yeah we'll go with this I'll go with over alright and then click on Instagram click Square so this one we'll just do right down the center okay so now it's gonna say customize for Instagram feed so it's gonna show the different pictures you have for the Instagram feed or square so you could actually create the different ads for Instagram and Facebook they'll actually show up differently so that's exactly what you want there's gonna be a ton of ad previews here so it has all three different ads and then it has all the different mobile newsfeed feature phone different things like that so we're gonna do is set up our website URL or text headline call to action but what I want to go through real quick is the Google URL builder okay so we pulled up the Google Analytics campaign URL bow there and the way this works is you can track your custom campaigns into Google Analytics and you can actually see everything that you do when you after you set up your URL you can see everything that's happening tied back to you know an ad set tied back to a specific ad so we have here's our farm house goals March sale CPC Facebook farm house goals we're gonna take this URL copy URL come into ads manager and we're gonna paste it here so instead of just setting up our farmhouse goals comm we're gonna set it up with all this tracking on the URL as well and the way this works I'm going to show you an analytics okay so now I want to show you how you are elbow there actually works so if you come back over to our page here so we're doing is saying here we're sending traffic to our website our campaign source is gonna be Facebook our mediums gonna be CPC cost per click campaign name will be farmhouse goals March sale terms so this refers to the ad set or paid keywords in terms of Google Adwords and content which is for first the ad so we come over to our campaigns here in Google Analytics so you can see campaign so farmhouse goals March sale if I click on it it should pull up source and medium it's gonna say Facebook CPC so this ties back to you know right here source and medium obviously campaign name was farm a schools March sale if I click on secondary dimension here and I click on content so this refers to the ad content so this is the bottom one down here so campaign content it's gonna show farmhouse goals add one and to come back to the campaign term what you have to do is actually look for a keyword not term keyword so come in here search keyword and we'll pull up what ad set that it refers to so the reason that you do this you can see keyword for madacorp the reason that you do this is because if you come into campaign term here we come back to our asset library I could see I have farmhouse ad one two and three so for this specific ad set for our master core I need to track each ad separately just like that and what you can do in analytics here is I can see okay this campaign drove through this ad set one user that led to three sessions that led to one point six seven pages per session and an average session duration of you know one minute 31 seconds and you can actually see conversion data tied back to each specific ad so this is the best way to understand all the data that's happening within your campaign not only can you tie back conversions to ads manager in Facebook but you can also time back to campaign URL builder into Google Analytics just by using the campaign URL builder so it makes life a lot easier doing it this way the most difficult part is making sure you set it up properly so we have here is each ad is gonna have the same exact tracking URL so we have to do is go back to each ad and change it to add one ad to and add three and we're also gonna have to show you that when we duplicate the ad sets later and we change the targeting for each ad set we also have to change the tracking URLs make sure that we're targeting things properly and that we're tracking them properly also into Google Analytics so website URLs we have that all set up here using the campaign URL builder in Google you can see that you know at the top here the URL to use I could also just search Google to search Google URL builder in Google and it'll be in a top result so text is gonna be at the top of your ad here it's something you want to show you know what your clear offers so our offer is gonna be save 10% off farmhouse decor at farmhouse goals using code goals so what you want with text is a quick offer that it's gonna make people want to buy and click on your website so this would work save 10% off farmhouse decor you also want things that you want things that are unique so you put something out there and you say you know you've never seen farmhouse decor like this you've never seen you know a software that works as well you need something to sell what you're offering so for us save 10% off our mounts to court farmhouse goals we're gonna be targeting people who you know have shown those types of interest so hopefully you know people kind of engage with this ad click on it go through buy things the way we're targeting it should work you know in my mind it works so hopefully it works in practice so headline here the headline is gonna show up down here so whatever you want to do we're gonna do save 10% off farmhouse decor so a little bit of a kind of a call to action here a little bit of a what the offer is so under when we do call to action we could do just SHOP NOW make it very easy for them it's pulling in text right from our website here discover the best farmhouse home decor that's fine with me that works perfect you can change your display link and news feed link description if you want but I kind of like the way they have it set up here maybe I'll just type it out just to discover the best farmhouse home decor for your living room bathroom kitchen dining room and more so just shorten it a little bit and then display link we could just do farmhouse goals calm but you can see them down here they're already pretty good but I'll just shorten this a little bit give it a quick exclamation point just one sentence so it's saying Facebook pixel it's using our form how school's website pixel that we set up in the previous step we have an offline event set for Surfside PPC but we don't really use it so that's fine it's saying my ad base maybe for housing employment or credit opportunities or you've included a multi I should be fine there I'm not worried about any of that stuff you ever see any of this stuff just click confirm if you get you know denied with your ads I know I'm not doing anything for housing employment or credit opportunities it might just be because I have a house image here but Facebook's not gonna deny my ad because I'm trying to sell farmhouse decor it's probably more of a you know they want to double check mortgage opportunities and things like that to avoid scams up happening on their website but we're gonna click confirm here and what its gonna do is publish our campaign publish our first ad set and publish our three ads so what I usually do is pause the campaign now because I don't want it start running before I have everything uploaded and ready to go so we're gonna click on the campaign it's gonna pull up our one ad set we're gonna click on the ad set so now what we have to do for both of the ads I'm just gonna show it for you know ad to here so come back to your asset library make sure you're using the proper ad - so for us it's it is image 2 so it actually works out so we'll do farmhouse ad to publish and we'll do farmhouse add 3 farmhouse ad 3 publish farmhouse at 1 publish okay so we have our three ads here and what we want to do is come into farmhouse ad to click Edit and we want to come into the campaign URL builder here and click on for most coals ad - so we're gonna do this for both of the ads we're only gonna show you four ad - but make sure you do it for both of the ads here so you come into formulas to add to a little slow here so update your website URL so you have the proper tracking on it and we're gonna click on publish again okay so now we have all of our three farmhouse ads the tracking is all set up properly so we're going to come into ad sets here we have our one ad set selected we're going to select our campaign unselect our ads or in our ad set here we want to do is duplicate this ad set and I want to do into the original campaign and I want to do number of copies of each ad set we're gonna do two so we want to create two copies of this ad set again come back up to the asset library here you want to look at your audiences so we have farmhouse decor high income farm decor so that's what we're gonna do for our first one here so high income farm decor and all we have to do now so our conversion is set up properly everything should be set up properly the only thing we really have to do is change the audience that we're targeting here so we come in we click on new audience so we didn't do as high income farm decor so now we'll replace our existing audience that we have here it'll change it automatically keep the same placements keep conversions so everything else should be good to go perfect we're gonna click on I publish it all right so I changed both of these to high income farm to course now we have to change our last one up here we're gonna click on edit come back to our asset library so we're gonna be doing farmhouse a moment homeowners for this last one so just change your ad set name farmhouse homeowners come down to our saved audience change it geez come down to our saved audience and we're just gonna change it to farmhouse homeowners and everything else is gonna stay the same so we're gonna click on publish it's now the last thing that we have to do is just change the tracking URLs for each of the ads in the different ad sets here so that we're actually uh you know we're testing each ad set against each other we can see what's actually driving the best results so we come out here and we go to farmhouse homeowners and we do farmhouse goals add one so all you have to do is take this copy URL go into this ad set so go into your farmhouse homeowner's ad set and we come into farmhouse add one and just change it up and now we have to do that for every single ad we're not gonna bore you and show you us doing it ever every ad but make sure you do it for every ad you would come up here and you know just you come to your asset library you see okay high income farm decor so we would do this for the other one high income farm decor and change farmhouse coals add one you know for the specific ad one in that ad set so now we're all good to go we're gonna come back to our campaign screen here we only have our one campaign we're gonna turn it on okay so now we're pending review and what you want to do now is just check all your different ad sets you have three different ads that's here they're all running at a ten dollar daily budget it will all be running until the end of March after you start running your campaign you can look at the different columns here performance delivery you know how many people you're reaching what t