Digital Marketing Institute Podcast | #118 The Next Wave of AI in Marketing
In this episode of the DMI podcast, host Will Francis speaks with Jim Lecinski, marketing professor at Northwestern University, Kellogg and co-author of The AI Marketing Canvas. Together, they explore how artificial intelligence is reshaping marketing — from reducing cycle times and boosting productivity to transforming how marketers plan, execute, and measure campaigns. Jim demystifies emerging tools like AI agents, custom GPTs, and reasoning engines, and shares why marketers need to lead AI strategy rather than passively adopt it. He also offers great advice for how marketers can …
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Chapters (17)
Intro & State of Marketing Today
1:08
The AI Adoption Curve
3:30
How AI Is Actually Used Today
5:01
4 Common Approaches to AI in Enterprises
8:42
Creating an AI Strategy in Marketing
10:27
Understanding AI Agents vs. Assistants
13:27
What Marketers Should (and Shouldn’t) Focus On
16:15
The Human Side of Marketing & Creativity
20:12
AI-Generated Ads & the NBCU-Waymark Deal
24:33
“We’re an AI-first company”: Why Leaders Say This
27:02
How AI Will Affect Marketing Jobs
32:31
Career Advice by Level
36:12
What’s New in The AI Marketing Canvas (2nd Edition)
40:17
How Jim Used AI to Build His Course
45:02
Reframing AI as a Reasoning Engine, Not a Chatbot
46:12
Job Hunting with AI
48:33
Where to Upskill in AI for Marketing
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