Ahead of the Game Podcast Episode 6: Coping with Covid-19 | Digital Marketing Institute

In this latest episode of 'Ahead of the Game', we took a close look at how brands are, and are not, dealing with the #Covid19 crisis and a discussion around lots of ideas to consider on managing now and into the future. Regular host Will Francis talks with Jørgen Helland of Norwegian marketing agency Los & Co, providing an interesting perspective from Scandinavia and lessons that apply to anyone. If you are interested in hearing more, listen and follow us on Spotify: https://spoti.fi/3uzyHA2 Are you interested in becoming a DMI Member? Check out the link for more info: https://bit.ly/3sBkMrv Introduction 00:00 What is a brand strategy advisor? 1:24 What is the main concern that you're hearing from your clients right now? 3:31 Have you had to change campaigns due to COVID19? 4:40 How has COVID changed the digital landscape in Scandinavia? 6:37 Save your business 10:00 How is COVID19 going to change our relationship with brands? 16:26 Tactical responses and broader strategic responses 21:21 Is the digital landscape changing die to COVID19? 24:44 What are the digital marketing trends I should be looking out for? 30:13 Short term versus long term 34:55 Wrap up 38:41 About the Digital Marketing Institute The global standard in digital marketing certification! The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career. Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact. Why choose Digital Marketing Institute? DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands. Our programs are developed with our counci