Ahead of the Game Podcast Episode 40: Emerging Tech in Marketing | Digital Marketing Institute

Host Will Francis talks with Jason Jercinovic, advertising veteran and VP of Technology at North Highland in New York, about the state of new technology in the world of marketing. Jason talks about how the Covid pandemic has really "let the genie out of the bottle" in terms of accelerating the need and pace of innovation. Their conversation covers a world of new learning, from the metaverse, the power of AI in understanding the customer journey, how brands can look at TikTok, and the move towards DTC. And his top tip for keeping on top of it all? Give yourself time to play and think and slow down and then you can make decisions. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available here on our website, as well as on YouTube, Apple Podcasts, Spotify, and beyond. The global standard in digital marketing certification! Introduction: 00:00 What is the current state of tech? 2:08 What tech are people getting excited about? 4:20 Is the relationship going to change when it comes to digital agency with tech? 7:00 Can you give an example of how you utilized AI to add value to the User Experience? 11:41 Can small businesses utilize AI to help their business? 14:00 Is AR and the Metaverse the future?: 15:50 Where should innovation come from in a business? 22:25 How are agencies and marketing teams leveraging tech? 32:00 What advice can you give our listeners regarding the future? 48:20 The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career. Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact. Why choose Digital Marketing Institute? DMI is the proven global standard for digital marketing certification. We operate in 10