3 Top New Meta Updates

Meta announced 3 very exciting updates at Shoptalk yesterday: #1 Meta is making it easier for creators to link products more broadly on Instagram. Now creators can create shoppable moments of discovery by tagging products from a brand’s catalog or through eligible affiliate links directly in their Reels. No more link in bio! #2 They are expanding affiliate partnerships to more test partners, including Amazon, eBay, and Temu. With affiliate partnerships, creators tag products from retailers in their posts to help their communities find and buy products. Businesses choose which products to fea…