Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

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Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
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INBOUND 2015 HTT: Bryan Semple "Don't Listen to the Marketing Consultants"
Digital Marketing & Growth
INBOUND 2015 HTT: Bryan Semple "Don't Listen to the Marketing Consultants"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 HHT: Mike Troiano "Brand Positioning: How to Tell Your Story"
Digital Marketing & Growth
INBOUND 2015 HHT: Mike Troiano "Brand Positioning: How to Tell Your Story"
HubSpot Marketing Beginner 10y ago
The Basics Of On-Page SEO [OSEO-12]
Digital Marketing & Growth
The Basics Of On-Page SEO [OSEO-12]
Ahrefs Beginner 10y ago
ConvertKit Demo (& Why it's the Best Email Marketing Software)
Digital Marketing & Growth
ConvertKit Demo (& Why it's the Best Email Marketing Software)
Pat Flynn Beginner 10y ago
How Much Keyword Repetition is Optimal? - Whiteboard Friday
Digital Marketing & Growth
How Much Keyword Repetition is Optimal? - Whiteboard Friday
Moz Intermediate 10y ago
Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday
Digital Marketing & Growth
Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday
Moz Intermediate 10y ago
How to find the best content of your competitors [OSEO-11]
Digital Marketing & Growth
How to find the best content of your competitors [OSEO-11]
Ahrefs Intermediate 10y ago
Top 10 Places On Your Website to Include an Opt In Form - SPI TV Ep. 27
Digital Marketing & Growth
Top 10 Places On Your Website to Include an Opt In Form - SPI TV Ep. 27
Pat Flynn Beginner 10y ago
#SEJThinkTank: 3 Steps for Social/Search Marketing Integration
Digital Marketing & Growth
#SEJThinkTank: 3 Steps for Social/Search Marketing Integration
Search Engine Journal Advanced 10y ago
#SEJThinktank: How to Build Links using Content Marketing & Outreach w/ Loren Baker
Digital Marketing & Growth
#SEJThinktank: How to Build Links using Content Marketing & Outreach w/ Loren Baker
Search Engine Journal Intermediate 10y ago
INBOUND 2015 I&E: Jenifer Kern "Get Sales Jazzed About Inbound Marketing"
Digital Marketing & Growth
INBOUND 2015 I&E: Jenifer Kern "Get Sales Jazzed About Inbound Marketing"
HubSpot Marketing Beginner 10y ago
INBOUND Bold Talks: Natalie S. Burke "Moving 'The Table' Requires You to Get Out of Your Chair"
Digital Marketing & Growth
INBOUND Bold Talks: Natalie S. Burke "Moving 'The Table' Requires You to Get Out of Your Chair"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 I&E: Jeffrey Hayzlett "Think Big, Act Bigger"
Digital Marketing & Growth
INBOUND 2015 I&E: Jeffrey Hayzlett "Think Big, Act Bigger"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 BoldTalks: Kelsey Tainsh "There is No Such Thing as Normal"
Digital Marketing & Growth
INBOUND 2015 BoldTalks: Kelsey Tainsh "There is No Such Thing as Normal"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 I&E: Tim Ash "Mobile Conversion Strategies"
Digital Marketing & Growth
INBOUND 2015 I&E: Tim Ash "Mobile Conversion Strategies"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 I&E: Peter Shankman "Ain't No Customer Like a Zombie Customer"
Digital Marketing & Growth
INBOUND 2015 I&E: Peter Shankman "Ain't No Customer Like a Zombie Customer"
HubSpot Marketing Beginner 10y ago
Justine Musk, The Heroine's Journey - INBOUND 2015
Digital Marketing & Growth
Justine Musk, The Heroine's Journey - INBOUND 2015
HubSpot Marketing Advanced 10y ago
INBOUND 2015 HTT: Karen Hartline "Behind the Curtain- 50 Tips for Hosting Badass Events"
Digital Marketing & Growth
INBOUND 2015 HTT: Karen Hartline "Behind the Curtain- 50 Tips for Hosting Badass Events"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 I&E: Mikkel Svane "The New Era of Customer Relationships"
Digital Marketing & Growth
INBOUND 2015 I&E: Mikkel Svane "The New Era of Customer Relationships"
HubSpot Marketing Beginner 10y ago
INBOUND Bold Talks: Susan O'Malley "I Owe My Smile to Perseverance"
Digital Marketing & Growth
INBOUND Bold Talks: Susan O'Malley "I Owe My Smile to Perseverance"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 BoldTalks: Dave Delaney "Improve with Improv"
Digital Marketing & Growth
INBOUND 2015 BoldTalks: Dave Delaney "Improve with Improv"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 HTT: Chad Pollitt "The Anatomy of Tomorrow's Content Promotion Strategy Today"
Digital Marketing & Growth
INBOUND 2015 HTT: Chad Pollitt "The Anatomy of Tomorrow's Content Promotion Strategy Today"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 HTT: Steve McKenzie "How to Run Your Sales Team Like a Data Scientist"
Digital Marketing & Growth
INBOUND 2015 HTT: Steve McKenzie "How to Run Your Sales Team Like a Data Scientist"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 HTT: Oli Gardner "The Four Corners of Conversion"
Digital Marketing & Growth
INBOUND 2015 HTT: Oli Gardner "The Four Corners of Conversion"
HubSpot Marketing Beginner 10y ago
How to Create Backlinks with the Broken Link Building Technique [OSEO-10]
Digital Marketing & Growth
How to Create Backlinks with the Broken Link Building Technique [OSEO-10]
Ahrefs Beginner 10y ago
Amy Schmittauer "5 Steps to Successful Video Strategy"
Digital Marketing & Growth
Amy Schmittauer "5 Steps to Successful Video Strategy"
HubSpot Marketing Beginner 10y ago
Creating Demand for Things that Have Little to No Existing Search Volume - Whiteboard Friday
Digital Marketing & Growth
Creating Demand for Things that Have Little to No Existing Search Volume - Whiteboard Friday
Moz Intermediate 10y ago
INBOUND Bold Talks: Alexandra Jamieson "Stepping into Stronger Female Leadership"
Digital Marketing & Growth
INBOUND Bold Talks: Alexandra Jamieson "Stepping into Stronger Female Leadership"
HubSpot Marketing Beginner 10y ago
How To Find Sites That Are Highly Likely To Link To You [OSEO-09]
Digital Marketing & Growth
How To Find Sites That Are Highly Likely To Link To You [OSEO-09]
Ahrefs Intermediate 10y ago
Seth Godin Spotlight | INBOUND15
Digital Marketing & Growth
Seth Godin Spotlight | INBOUND15
HubSpot Marketing Beginner 10y ago
Jon Ronson and Brene Brown: A Conversation at INBOUND 2015, Full Version
Digital Marketing & Growth
Jon Ronson and Brene Brown: A Conversation at INBOUND 2015, Full Version
HubSpot Marketing Beginner 10y ago
A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday
Digital Marketing & Growth
A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday
Moz Beginner 10y ago
INBOUND 2015 Keynote: Chelsea Clinton
Digital Marketing & Growth
INBOUND 2015 Keynote: Chelsea Clinton
HubSpot Marketing Beginner 10y ago
MozCon 2013 - Rand Fishkin - Intro: The Year in SEO, Marketing, and Moz
Digital Marketing & Growth
MozCon 2013 - Rand Fishkin - Intro: The Year in SEO, Marketing, and Moz
Moz Beginner 10y ago
MozCon 2013 - Aleyda Solis - International SEO and the Future of Your ROI
Digital Marketing & Growth
MozCon 2013 - Aleyda Solis - International SEO and the Future of Your ROI
Moz Intermediate 10y ago
MozCon 2013 - Ross Hudgens - Rapid Fire Link Building Tips for Your Content
Digital Marketing & Growth
MozCon 2013 - Ross Hudgens - Rapid Fire Link Building Tips for Your Content
Moz Intermediate 10y ago
MozCon 2013 - Richard Baxter - Really Targeted Outreach
Digital Marketing & Growth
MozCon 2013 - Richard Baxter - Really Targeted Outreach
Moz Intermediate 10y ago
MozCon 2013 - Jen Lopez - Building Your Community From the Ground Up
Digital Marketing & Growth
MozCon 2013 - Jen Lopez - Building Your Community From the Ground Up
Moz Beginner 10y ago
MozCon 2013 - Mike Arnesen - How to Be a One-Person Link Building Army
Digital Marketing & Growth
MozCon 2013 - Mike Arnesen - How to Be a One-Person Link Building Army
Moz Intermediate 10y ago
MozCon 2013 - Annie Cushing -Breaking Up with Your Keyword-Based KPIs
Digital Marketing & Growth
MozCon 2013 - Annie Cushing -Breaking Up with Your Keyword-Based KPIs
Moz Beginner 10y ago
MozCon 2013 - David Mihm - End-to-End Local Optimization
Digital Marketing & Growth
MozCon 2013 - David Mihm - End-to-End Local Optimization
Moz Beginner 10y ago
MozCon 2013 - Dana DiTomaso - Next Level Local Tactics: Making Your SEO Stand Out
Digital Marketing & Growth
MozCon 2013 - Dana DiTomaso - Next Level Local Tactics: Making Your SEO Stand Out
Moz Intermediate 10y ago
MozCon 2013 - Adam Audette - Ecommerce SEO: Cutting Edge Tactics That Scale
Digital Marketing & Growth
MozCon 2013 - Adam Audette - Ecommerce SEO: Cutting Edge Tactics That Scale
Moz Intermediate 10y ago
MozCon 2013 - Dharmesh Shah - The 7 Heavenly Habits of Inspired Inbound Marketers
Digital Marketing & Growth
MozCon 2013 - Dharmesh Shah - The 7 Heavenly Habits of Inspired Inbound Marketers
Moz Beginner 10y ago
MozCon 2013 - Mackenzie Fogelson - Building a Better Business with Digital Marketing
Digital Marketing & Growth
MozCon 2013 - Mackenzie Fogelson - Building a Better Business with Digital Marketing
Moz Intermediate 10y ago
INBOUND 2015 Spotlight: Jon Ronson
Digital Marketing & Growth
INBOUND 2015 Spotlight: Jon Ronson
HubSpot Marketing Beginner 10y ago
How To Find Popular Content With Lots Of Backlinks And Social Shares? [OSEO-07]
Digital Marketing & Growth
How To Find Popular Content With Lots Of Backlinks And Social Shares? [OSEO-07]
Ahrefs Intermediate 10y ago
Subdomains vs. Subfolders, Rel Canonical vs. 301, and Link Structure for SEO - Whiteboard Friday
Digital Marketing & Growth
Subdomains vs. Subfolders, Rel Canonical vs. 301, and Link Structure for SEO - Whiteboard Friday
Moz Beginner 10y ago
📚 Coursera Courses Opens on Coursera · Free to audit
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GenAI for Dynamic Advertising and Media Buying
📚 Coursera Course ↗
Self-paced
GenAI for Dynamic Advertising and Media Buying
Opens on Coursera ↗
Erstelle Videos für soziale Medien mit Canva
📚 Coursera Course ↗
Self-paced
Erstelle Videos für soziale Medien mit Canva
Opens on Coursera ↗
Optimize Your Marketing Pipeline with AI
📚 Coursera Course ↗
Self-paced
Optimize Your Marketing Pipeline with AI
Opens on Coursera ↗
Energy Harvesting
📚 Coursera Course ↗
Self-paced
Energy Harvesting
Opens on Coursera ↗
Social Media Advertising
📚 Coursera Course ↗
Self-paced
Social Media Advertising
Opens on Coursera ↗
Advanced Content Marketing Strategies and Tactics
📚 Coursera Course ↗
Self-paced
Advanced Content Marketing Strategies and Tactics
Opens on Coursera ↗