Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

15,853
lessons
Skills in this topic
View full skill map →
Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
Videos 14,565 Reads 1,288
Level: All Beginner Intermediate Advanced
Any Length Short (<5m) Medium (5-20m) Long (>20m)
Newest Popular Oldest
INBOUND Bold Talks: Beth Dunn "Fix Your Writing"
Digital Marketing & Growth
INBOUND Bold Talks: Beth Dunn "Fix Your Writing"
HubSpot Marketing Beginner 11y ago
Clive Thompson "How The Way You Write Changes the Way You Think"
Digital Marketing & Growth
Clive Thompson "How The Way You Write Changes the Way You Think"
HubSpot Marketing Beginner 11y ago
A Kick-Ass Link Audit for 2015
Digital Marketing & Growth
A Kick-Ass Link Audit for 2015
DeepCrawl Beginner 11y ago
Marketing 360® - Small Business Marketing Platform
Digital Marketing & Growth ⚡ AI Lesson
Marketing 360® - Small Business Marketing Platform
Marketing 360 Beginner 11y ago
3 Copywriting Tips For Facebook Ads
3:43
Digital Marketing & Growth ⚡ AI Lesson
3 Copywriting Tips For Facebook Ads
Jason Hornung Agency Advanced 11y ago
(Not Provided) Search Marketing Strategies and Uses: An Interview with Bruce Clay
Digital Marketing & Growth
(Not Provided) Search Marketing Strategies and Uses: An Interview with Bruce Clay
Search Engine Journal Advanced 11y ago
PPC Keyword Research: An Interview with Aaron Kronis
Digital Marketing & Growth
PPC Keyword Research: An Interview with Aaron Kronis
Search Engine Journal Advanced 11y ago
LinkedIn Custom API Solutions
Digital Marketing & Growth
LinkedIn Custom API Solutions
LinkedIn Marketing Solutions Intermediate 11y ago
MozCon 2012 - 08 - Wil Reynolds - Real Company Stuff... It's a Struggle
Digital Marketing & Growth
MozCon 2012 - 08 - Wil Reynolds - Real Company Stuff... It's a Struggle
Moz Beginner 11y ago
MozCon 2012 - 25 - Darren Shaw - Where to Get the Best Citations (and Other Local SEO Tips)
Digital Marketing & Growth
MozCon 2012 - 25 - Darren Shaw - Where to Get the Best Citations (and Other Local SEO Tips)
Moz Beginner 11y ago
Particles and waves: The central mystery of quantum mechanics - Chad Orzel
Digital Marketing & Growth
Particles and waves: The central mystery of quantum mechanics - Chad Orzel
TED-Ed Intermediate 11y ago
Off Page SEO Case Study: 110% More Traffic in 14-Days
Digital Marketing & Growth
Off Page SEO Case Study: 110% More Traffic in 14-Days
Brian Dean Beginner 11y ago
A guide to the energy of the Earth - Joshua M. Sneideman
Digital Marketing & Growth
A guide to the energy of the Earth - Joshua M. Sneideman
TED-Ed Beginner 11y ago
Re-designing a Simple Landing Page
Digital Marketing & Growth
Re-designing a Simple Landing Page
DesignCourse Advanced 11y ago
Keyword Research: 5 Untapped Strategies
Digital Marketing & Growth
Keyword Research: 5 Untapped Strategies
Brian Dean Beginner 11y ago
INBOUND Bold Talks: Jonathan Fields "Turning Your Tormentor Into Your Teacher"
Digital Marketing & Growth
INBOUND Bold Talks: Jonathan Fields "Turning Your Tormentor Into Your Teacher"
HubSpot Marketing Beginner 11y ago
INBOUND Bold Talks: Dan Pallotta "Scared to Death and Doing it Anyway"
Digital Marketing & Growth
INBOUND Bold Talks: Dan Pallotta "Scared to Death and Doing it Anyway"
HubSpot Marketing Beginner 11y ago
Site Redesign Necessities and Technical SEO: An Interview with Joe Hall
Digital Marketing & Growth
Site Redesign Necessities and Technical SEO: An Interview with Joe Hall
Search Engine Journal Advanced 11y ago
Content Marketing Today: An Interview With Jordan Kasteler
Digital Marketing & Growth
Content Marketing Today: An Interview With Jordan Kasteler
Search Engine Journal Advanced 11y ago
INBOUND 2014 - Mike Volpe Keynote
Digital Marketing & Growth
INBOUND 2014 - Mike Volpe Keynote
HubSpot Marketing Beginner 11y ago
MozCon 2012 - 27 - Fabio Ricatta - E-Commerce SEO - Tips & Tricks
Digital Marketing & Growth
MozCon 2012 - 27 - Fabio Ricatta - E-Commerce SEO - Tips & Tricks
Moz Intermediate 11y ago
MozCon 2012 - 05 - Jon Henshaw - How Relationships Drive Link Building
Digital Marketing & Growth
MozCon 2012 - 05 - Jon Henshaw - How Relationships Drive Link Building
Moz Intermediate 11y ago
MozCon 2012 - 28 - Rand Fishkin - How to Build a Content Marketing Strategy
Digital Marketing & Growth
MozCon 2012 - 28 - Rand Fishkin - How to Build a Content Marketing Strategy
Moz Intermediate 11y ago
MozCon 2012 - 11 - Cyrus Shepard - The Psychology of CRO
Digital Marketing & Growth
MozCon 2012 - 11 - Cyrus Shepard - The Psychology of CRO
Moz Intermediate 11y ago
MozCon 2012 - 26 - Jeff McRitchie - How We Got Started (Creating Video at a Binding Company)
Digital Marketing & Growth
MozCon 2012 - 26 - Jeff McRitchie - How We Got Started (Creating Video at a Binding Company)
Moz Beginner 11y ago
MozCon 2012 - 23 - Joanna Lord - A New Form of CRO
Digital Marketing & Growth
MozCon 2012 - 23 - Joanna Lord - A New Form of CRO
Moz Intermediate 11y ago
MozCon 2012 - 29 - Tom Critchlow - How to Make Your Content Marketing Efforts Reach Further
Digital Marketing & Growth
MozCon 2012 - 29 - Tom Critchlow - How to Make Your Content Marketing Efforts Reach Further
Moz Intermediate 11y ago
Martha Stewart - INBOUND 2014 Keynote
Digital Marketing & Growth
Martha Stewart - INBOUND 2014 Keynote
HubSpot Marketing Beginner 11y ago
MozCon 2011 - 20 - Adam Audette - How Big Brands Can Compete in Tough SERPs without Risk
Digital Marketing & Growth
MozCon 2011 - 20 - Adam Audette - How Big Brands Can Compete in Tough SERPs without Risk
Moz Beginner 11y ago
MozCon 2011 - 18 - Stephen Pavlovich - Conversion Rate Optimisation: How To Increase Market Share
Digital Marketing & Growth
MozCon 2011 - 18 - Stephen Pavlovich - Conversion Rate Optimisation: How To Increase Market Share
Moz Intermediate 11y ago
MozCon 2011 - 21 - Martin MacDonald - Creative SEO
Digital Marketing & Growth
MozCon 2011 - 21 - Martin MacDonald - Creative SEO
Moz Intermediate 11y ago
MozCon 2011 - 07 - Jamie Steven - Building (and Measuring) Your Online Brand
Digital Marketing & Growth
MozCon 2011 - 07 - Jamie Steven - Building (and Measuring) Your Online Brand
Moz Intermediate 11y ago
MozCon 2011 - 04 - Bryan Zmijewski - Design That Drives Action
Digital Marketing & Growth
MozCon 2011 - 04 - Bryan Zmijewski - Design That Drives Action
Moz Beginner 11y ago
MozCon 2011 - 02 - Joanna Lord - Maximizing the Power of Retargeting
Digital Marketing & Growth
MozCon 2011 - 02 - Joanna Lord - Maximizing the Power of Retargeting
Moz Intermediate 11y ago
HubSpot CRM: Making Sales Easier
Digital Marketing & Growth
HubSpot CRM: Making Sales Easier
HubSpot Marketing Beginner 11y ago
Using Technology to Drive Content Marketing Performance: An Interview with Jim Yu
Digital Marketing & Growth
Using Technology to Drive Content Marketing Performance: An Interview with Jim Yu
Search Engine Journal Intermediate 11y ago
Greatest Misconception in Content Marketing Whiteboard Friday
Digital Marketing & Growth
Greatest Misconception in Content Marketing Whiteboard Friday
Moz Intermediate 11y ago
How to Improve Your Local SEO: An Interview with Greg Gifford
Digital Marketing & Growth
How to Improve Your Local SEO: An Interview with Greg Gifford
Search Engine Journal Intermediate 11y ago
Optimizing Your Landing Page: An Interview with Oli Gardner
Digital Marketing & Growth
Optimizing Your Landing Page: An Interview with Oli Gardner
Search Engine Journal Advanced 11y ago
How to Prove that Your SEO is Working: An Interview with Yosef Silver
Digital Marketing & Growth
How to Prove that Your SEO is Working: An Interview with Yosef Silver
Search Engine Journal Intermediate 11y ago
Surviving the SEO Slog - Whiteboard Friday
Digital Marketing & Growth
Surviving the SEO Slog - Whiteboard Friday
Moz Intermediate 11y ago
Why aren't we only using solar power? - Alexandros George Charalambides
Digital Marketing & Growth
Why aren't we only using solar power? - Alexandros George Charalambides
TED-Ed Intermediate 11y ago
How Link Building Has Changed In 2014: Interview With Prashant Puri
Digital Marketing & Growth
How Link Building Has Changed In 2014: Interview With Prashant Puri
Search Engine Journal Intermediate 11y ago
How to Make a Squeeze Page That Converts at 21.7%
Digital Marketing & Growth
How to Make a Squeeze Page That Converts at 21.7%
Brian Dean Intermediate 11y ago
Net Results Marketing Automation
Digital Marketing & Growth
Net Results Marketing Automation
Search Engine Journal Intermediate 11y ago
Inbound 2014 Keynote Speaker: Simon Sinek
Digital Marketing & Growth
Inbound 2014 Keynote Speaker: Simon Sinek
HubSpot Marketing Beginner 11y ago
What is HubSpot? (2014)
Digital Marketing & Growth
What is HubSpot? (2014)
HubSpot Marketing Beginner 11y ago
6 Ways to Earn Higher Rankings Without Investing in Content Creation & Marketing - Whiteboard Friday
Digital Marketing & Growth
6 Ways to Earn Higher Rankings Without Investing in Content Creation & Marketing - Whiteboard Friday
Moz Intermediate 12y ago
📚 Coursera Courses Opens on Coursera · Free to audit
1 / 3 View all →
AI Marketing with ChatGPT & Google Gemini
📚 Coursera Course ↗
Self-paced
AI Marketing with ChatGPT & Google Gemini
Opens on Coursera ↗
B2B Sales Skills From Cold Lead Generation To Closing Sales
📚 Coursera Course ↗
Self-paced
B2B Sales Skills From Cold Lead Generation To Closing Sales
Opens on Coursera ↗
RF/Microwave Design - RF Simulation Tools (ADS)
📚 Coursera Course ↗
Self-paced
RF/Microwave Design - RF Simulation Tools (ADS)
Opens on Coursera ↗
SEO Copywriting for Digital Marketing Success
📚 Coursera Course ↗
Self-paced
SEO Copywriting for Digital Marketing Success
Opens on Coursera ↗
How to edit photos for Social media with Canva
📚 Coursera Course ↗
Self-paced
How to edit photos for Social media with Canva
Opens on Coursera ↗
How to use influencer marketing to grow instagram business
📚 Coursera Course ↗
Self-paced
How to use influencer marketing to grow instagram business
Opens on Coursera ↗