Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

15,839
lessons
Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
Are On-Topic links Important? - Whiteboard Friday
Digital Marketing & Growth
Are On-Topic links Important? - Whiteboard Friday
Moz Intermediate 10y ago
Mindset Shift for your BEST Year Ever
Digital Marketing & Growth
Mindset Shift for your BEST Year Ever
Sunny Lenarduzzi Beginner 10y ago
Link Building Case Study: My #1 Strategy Right Now
Digital Marketing & Growth
Link Building Case Study: My #1 Strategy Right Now
Brian Dean Beginner 10y ago
Holiday Gift Guide 2015
Digital Marketing & Growth
Holiday Gift Guide 2015
Sunny Lenarduzzi Beginner 10y ago
History through the eyes of the potato - Leo Bear-McGuinness
Digital Marketing & Growth
History through the eyes of the potato - Leo Bear-McGuinness
TED-Ed Intermediate 10y ago
INBOUND 2015 I&E: Joel Mark Witt "Giving Your Customers and Audience the Gift of Understanding"
Digital Marketing & Growth
INBOUND 2015 I&E: Joel Mark Witt "Giving Your Customers and Audience the Gift of Understanding"
HubSpot Marketing Beginner 10y ago
Mark Traphagen - Becoming Better SEO Scientists - Whiteboard Friday
Digital Marketing & Growth
Mark Traphagen - Becoming Better SEO Scientists - Whiteboard Friday
Moz Intermediate 10y ago
Ann Handley "Good Content vs. Good Enough Content"
Digital Marketing & Growth
Ann Handley "Good Content vs. Good Enough Content"
HubSpot Marketing Beginner 10y ago
Steve Jobs Marketing Strategy - Sell Your Ideas the Apple Way - Dan Lok
Digital Marketing & Growth
Steve Jobs Marketing Strategy - Sell Your Ideas the Apple Way - Dan Lok
Dan Lok Beginner 10y ago
How To Choose The Best Digital Marketing Channel with Internet Millionaire Dan Lok
Digital Marketing & Growth
How To Choose The Best Digital Marketing Channel with Internet Millionaire Dan Lok
Dan Lok Beginner 10y ago
How To Track Your Keyword Rankings [OSEO-18]
Digital Marketing & Growth
How To Track Your Keyword Rankings [OSEO-18]
Ahrefs Intermediate 10y ago
How to Lower the CPC of Facebook Ads by Boosting CTR: An Interview With Christina Baldassarre
Digital Marketing & Growth
How to Lower the CPC of Facebook Ads by Boosting CTR: An Interview With Christina Baldassarre
Search Engine Journal Intermediate 10y ago
Demo: Non-Bluehost Affiliate Walkthrough - SPI TV, Ep. 34
Digital Marketing & Growth
Demo: Non-Bluehost Affiliate Walkthrough - SPI TV, Ep. 34
Pat Flynn Beginner 10y ago
Digital IQ Index®: Big Box 2015
Digital Marketing & Growth
Digital IQ Index®: Big Box 2015
Gartner for Marketing Intermediate 10y ago
How To Create Linkable Assets For Your Website [OSEO-17]
Digital Marketing & Growth
How To Create Linkable Assets For Your Website [OSEO-17]
Ahrefs Beginner 10y ago
Choosing Affiliate Products to Promote & How to Sell Them
Digital Marketing & Growth
Choosing Affiliate Products to Promote & How to Sell Them
Pat Flynn Beginner 10y ago
INBOUND Bold Talks: Amber Case "Calm Tech: Designing for the Internet of Things"
Digital Marketing & Growth ⚡ AI Lesson
INBOUND Bold Talks: Amber Case "Calm Tech: Designing for the Internet of Things"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 I&E: Charlene Li "Leadership in the Digital Era"
Digital Marketing & Growth
INBOUND 2015 I&E: Charlene Li "Leadership in the Digital Era"
HubSpot Marketing Beginner 10y ago
INBOUND Bold Talks: Darren Rowse "Serendipitous Success: 7 Habits of Lucky Entrepreneurs"
Digital Marketing & Growth
INBOUND Bold Talks: Darren Rowse "Serendipitous Success: 7 Habits of Lucky Entrepreneurs"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 Executive Track: Shama Hyder "The Art of Marketing to Millenials"
Digital Marketing & Growth
INBOUND 2015 Executive Track: Shama Hyder "The Art of Marketing to Millenials"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 I&E: Mari Smith "Facebook Marketing Success"
Digital Marketing & Growth ⚡ AI Lesson
INBOUND 2015 I&E: Mari Smith "Facebook Marketing Success"
HubSpot Marketing Beginner 10y ago
Carmen Simon "The Neuroscience of Memorable Content"
Digital Marketing & Growth
Carmen Simon "The Neuroscience of Memorable Content"
HubSpot Marketing Beginner 10y ago
Why You Need To Keep Track Of Your New & Lost Backlinks [OSEO-16]
Digital Marketing & Growth
Why You Need To Keep Track Of Your New & Lost Backlinks [OSEO-16]
Ahrefs Beginner 10y ago
INBOUND 2015 I&E: Beth Dunn "Use Your Words"
Digital Marketing & Growth ⚡ AI Lesson
INBOUND 2015 I&E: Beth Dunn "Use Your Words"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 I&E: Doug Kessler "Insane Honesty in Content Marketing"
Digital Marketing & Growth
INBOUND 2015 I&E: Doug Kessler "Insane Honesty in Content Marketing"
HubSpot Marketing Beginner 10y ago
Affiliate Marketing for Beginners (The Soft Pitch Pipeline)
Digital Marketing & Growth
Affiliate Marketing for Beginners (The Soft Pitch Pipeline)
Pat Flynn Beginner 10y ago
INBOUND 2015 I&E: Viveka Von Rosen "Effective Use of LinkedIn Groups in Your Marketing"
Digital Marketing & Growth
INBOUND 2015 I&E: Viveka Von Rosen "Effective Use of LinkedIn Groups in Your Marketing"
HubSpot Marketing Beginner 10y ago
Lisa Genova "If You Could Do Anything You Wanted"
Digital Marketing & Growth ⚡ AI Lesson
Lisa Genova "If You Could Do Anything You Wanted"
HubSpot Marketing Beginner 10y ago
Orlando Scampington "The Pillars of C.L.A.M."
Digital Marketing & Growth
Orlando Scampington "The Pillars of C.L.A.M."
HubSpot Marketing Beginner 10y ago
Why Effective, Modern SEO Requires Technical, Creative, and Strategic Skills - Whiteboard Friday
Digital Marketing & Growth
Why Effective, Modern SEO Requires Technical, Creative, and Strategic Skills - Whiteboard Friday
Moz Advanced 10y ago
Email Segmentation: Inside One of My Autoresponder Emails - SPI Tv, Ep. 31
Digital Marketing & Growth
Email Segmentation: Inside One of My Autoresponder Emails - SPI Tv, Ep. 31
Pat Flynn Intermediate 10y ago
INBOUND 2015 HTT: Niti Shah "How To Use Paid Retargeting to Nurture Leads"
Digital Marketing & Growth
INBOUND 2015 HTT: Niti Shah "How To Use Paid Retargeting to Nurture Leads"
HubSpot Marketing Beginner 10y ago
Tony Alessandra "How to Read a Person Like a Book"
Digital Marketing & Growth
Tony Alessandra "How to Read a Person Like a Book"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 Recap: The Experience
Digital Marketing & Growth ⚡ AI Lesson
INBOUND 2015 Recap: The Experience
HubSpot Marketing Beginner 10y ago
INBOUND 2015 I&E: Marcus Sheridan "How to Get Inbound Marketing Buy-In from Your Organization"
Digital Marketing & Growth
INBOUND 2015 I&E: Marcus Sheridan "How to Get Inbound Marketing Buy-In from Your Organization"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 I&E: Jill Konrath "Optimize Me"
Digital Marketing & Growth
INBOUND 2015 I&E: Jill Konrath "Optimize Me"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 I&E: Alexis Ohanian "Building a Community of Communities"
Digital Marketing & Growth
INBOUND 2015 I&E: Alexis Ohanian "Building a Community of Communities"
HubSpot Marketing Beginner 10y ago
How To Uncover PPC Ads Of Your Competitors [OSEO-14]
Digital Marketing & Growth
How To Uncover PPC Ads Of Your Competitors [OSEO-14]
Ahrefs Beginner 10y ago
The Top 5 Email Marketing Third Party Tools - SPI TV Ep. 30
Digital Marketing & Growth
The Top 5 Email Marketing Third Party Tools - SPI TV Ep. 30
Pat Flynn Intermediate 10y ago
The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic - Whiteboard Friday
Digital Marketing & Growth
The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic - Whiteboard Friday
Moz Intermediate 10y ago
How to Find Keywords That Drive Traffic to Your Competitors [OSEO-13]
Digital Marketing & Growth
How to Find Keywords That Drive Traffic to Your Competitors [OSEO-13]
Ahrefs Beginner 10y ago
INBOUND Bold Talks: Bryan Kramer "How to Embrace Your Inner Focker"
Digital Marketing & Growth
INBOUND Bold Talks: Bryan Kramer "How to Embrace Your Inner Focker"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 I&E: Scott Stratten "Unviral: Why Word of Mouth Needs to Change"
Digital Marketing & Growth
INBOUND 2015 I&E: Scott Stratten "Unviral: Why Word of Mouth Needs to Change"
HubSpot Marketing Beginner 10y ago
The Dos and Dont's of Email Marketing - SPI TV Ep. 29
Digital Marketing & Growth
The Dos and Dont's of Email Marketing - SPI TV Ep. 29
Pat Flynn Intermediate 10y ago
INBOUND Bold Talks: Kenny Nguyen "How to be the Coolest Person at Your Funeral"
Digital Marketing & Growth
INBOUND Bold Talks: Kenny Nguyen "How to be the Coolest Person at Your Funeral"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 HTT: Bryan Semple "Don't Listen to the Marketing Consultants"
Digital Marketing & Growth
INBOUND 2015 HTT: Bryan Semple "Don't Listen to the Marketing Consultants"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 HHT: Mike Troiano "Brand Positioning: How to Tell Your Story"
Digital Marketing & Growth
INBOUND 2015 HHT: Mike Troiano "Brand Positioning: How to Tell Your Story"
HubSpot Marketing Beginner 10y ago
INBOUND 2015 I&E: Jenifer Kern "Get Sales Jazzed About Inbound Marketing"
Digital Marketing & Growth
INBOUND 2015 I&E: Jenifer Kern "Get Sales Jazzed About Inbound Marketing"
HubSpot Marketing Beginner 10y ago
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Solution Design & Presentation
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Solution Design & Presentation
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SEO Visibility: Build and Monitor Your Brand Online
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SEO Visibility: Build and Monitor Your Brand Online
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¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección
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Self-paced
¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección
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Digital Marketing Landscape
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Self-paced
Digital Marketing Landscape
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Google Ads for Beginners
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Self-paced
Google Ads for Beginners
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Easy Instagram Reels in Canva: Strategy & Setup
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Self-paced
Easy Instagram Reels in Canva: Strategy & Setup
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