SEO Visibility: Build and Monitor Your Brand Online

Boost Your Brand’s SEO Visibility is a beginner–intermediate course for digital marketers who want their content to rank higher and reach more people. You’ll explore key SEO metrics like impressions, clicks, CTR, and bounce rate to understand how visibility is measured. Then you’ll use Google Keyword Planner to research and evaluate high-value keywords, organizing them in a spreadsheet for a product page. Finally, you’ll run a SEMrush Keyword Gap report to spot competitor-only keywords and summarize three opportunities in a simple presentation slide. Through videos, readings, hands-on labs, and quizzes, you’ll practice the real tasks marketers use every day. By the end, you’ll be able to explain SEO metrics clearly, run keyword research with confidence, and identify competitor-driven opportunities that improve brand visibility.