Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

14493
lessons
Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
Putting Trust into Domain Authority Presented by Wil Reynolds
Digital Marketing & Growth
Putting Trust into Domain Authority Presented by Wil Reynolds
Moz Intermediate 7y ago
Optimizing the Journey to Deliver Radically Relevant Experiences Presented by Rebekah Cancino
Digital Marketing & Growth
Optimizing the Journey to Deliver Radically Relevant Experiences Presented by Rebekah Cancino
Moz Intermediate 7y ago
Facebook Lookalike Audience Tutorial, Pro-tips & Secrets
Digital Marketing & Growth
Facebook Lookalike Audience Tutorial, Pro-tips & Secrets
Wes McDowell Advanced 7y ago
The Most Effective Cold Audience Facebook Targeting Option
Digital Marketing & Growth
The Most Effective Cold Audience Facebook Targeting Option
Ben Heath Advanced 7y ago
Google Responsive Display Ads Tutorial - Google Display Network Responsive Ads Best Practices
Digital Marketing & Growth
Google Responsive Display Ads Tutorial - Google Display Network Responsive Ads Best Practices
Surfside PPC Beginner 7y ago
YouTube Video Remarketing Tutorial - How to Build YouTube Remarketing Lists and Create Campaigns
Digital Marketing & Growth
YouTube Video Remarketing Tutorial - How to Build YouTube Remarketing Lists and Create Campaigns
Surfside PPC Beginner 7y ago
What is the Facebook Ads Learning Phase? Why Does it Matter?
Digital Marketing & Growth
What is the Facebook Ads Learning Phase? Why Does it Matter?
Ben Heath Beginner 7y ago
Homepage Design Secrets For a Highly Converting Website
Digital Marketing & Growth
Homepage Design Secrets For a Highly Converting Website
Wes McDowell Advanced 7y ago
How to sell jewelry online with Dropshipping
Digital Marketing & Growth
How to sell jewelry online with Dropshipping
Oberlo Beginner 7y ago
The #1 Best Email Marketing Course With 80 "Million Dollar" Email Templates For You To Model
Digital Marketing & Growth
The #1 Best Email Marketing Course With 80 "Million Dollar" Email Templates For You To Model
Miles Beckler Advanced 7y ago
How to install Yoast SEO for WordPress plugin
Digital Marketing & Growth
How to install Yoast SEO for WordPress plugin
Yoast Intermediate 7y ago
Ask Yoast: Can I repost my guest-authored content?
Digital Marketing & Growth
Ask Yoast: Can I repost my guest-authored content?
Yoast Intermediate 7y ago
SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz
Digital Marketing & Growth
SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz
Y Combinator Beginner 7y ago
Broken Link Building in Action (Strategies, Outreach Emails and Stats Revealed)
Digital Marketing & Growth
Broken Link Building in Action (Strategies, Outreach Emails and Stats Revealed)
Ahrefs Intermediate 7y ago
How to Get Website Traffic With Evergreen Content and Social Media Marketing
Digital Marketing & Growth
How to Get Website Traffic With Evergreen Content and Social Media Marketing
Ahrefs Beginner 7y ago
How to sell licensed t-shirts for dropshipping
Digital Marketing & Growth
How to sell licensed t-shirts for dropshipping
Oberlo Beginner 7y ago
Payment Processing for Business - How To Choose The Right Provider
Digital Marketing & Growth
Payment Processing for Business - How To Choose The Right Provider
Marketing 360 Beginner 7y ago
SEO Silos Made Easy - The #1 SEO Technique To Rank For Difficult Keywords Fast... Silo Your Content!
Digital Marketing & Growth
SEO Silos Made Easy - The #1 SEO Technique To Rank For Difficult Keywords Fast... Silo Your Content!
Miles Beckler Beginner 7y ago
Brian Halligan: Grow Better By Moving From The Funnel To The Flywheel
Digital Marketing & Growth
Brian Halligan: Grow Better By Moving From The Funnel To The Flywheel
HubSpot Marketing Beginner 7y ago
How To Create A Custom Registration Form With Wordpress
Digital Marketing & Growth
How To Create A Custom Registration Form With Wordpress
Darrel Wilson Beginner 7y ago
How to Build High-Quality Links at Scale via Guest Blogging
Digital Marketing & Growth
How to Build High-Quality Links at Scale via Guest Blogging
Search Engine Journal Intermediate 7y ago
Instagram Ads vs. Facebook Ads
Digital Marketing & Growth
Instagram Ads vs. Facebook Ads
Adam Erhart Beginner 7y ago
HTML & CSS Easy Elegant Landing Page With Blur Effect
Digital Marketing & Growth
HTML & CSS Easy Elegant Landing Page With Blur Effect
Traversy Media Beginner 7y ago
Quality Score
Digital Marketing & Growth
Quality Score
Data Skeptic Intermediate 7y ago
Improve Your UX & SEO through Navigation Optimization Presented by Robyn Winner
Digital Marketing & Growth
Improve Your UX & SEO through Navigation Optimization Presented by Robyn Winner
Moz Beginner 7y ago
Boost SEO Rankings by Removing Internal Links Presented by Alex Stein
Digital Marketing & Growth
Boost SEO Rankings by Removing Internal Links Presented by Alex Stein
Moz Beginner 7y ago
Digital Marketing Skill Pivot: Recruiting New Talent Presented by Emma Still
Digital Marketing & Growth
Digital Marketing Skill Pivot: Recruiting New Talent Presented by Emma Still
Moz Intermediate 7y ago
Server Log Files & Technical SEO Audits: What You Need to Know Presented by Samuel Scott
Digital Marketing & Growth
Server Log Files & Technical SEO Audits: What You Need to Know Presented by Samuel Scott
Moz Advanced 7y ago
How to Be Specific: From-The-Trenches Lessons in High-Converting Copy Presented by Joanna Wiebe
Digital Marketing & Growth
How to Be Specific: From-The-Trenches Lessons in High-Converting Copy Presented by Joanna Wiebe
Moz Intermediate 7y ago
Taking the Top Spot: How to Earn More Featured Snippets Presented by Rob Bucci
Digital Marketing & Growth
Taking the Top Spot: How to Earn More Featured Snippets Presented by Rob Bucci
Moz Intermediate 7y ago
Breaking Patterns: How to Rewrite the CRO Playbook with Mobile Optimization Presented by Talia Wolf
Digital Marketing & Growth
Breaking Patterns: How to Rewrite the CRO Playbook with Mobile Optimization Presented by Talia Wolf
Moz Intermediate 7y ago
Rethinking Information Architecture for SEO and Content Marketing Presented by Joe Hall
Digital Marketing & Growth
Rethinking Information Architecture for SEO and Content Marketing Presented by Joe Hall
Moz Intermediate 7y ago
Uplevel Your A/B Testing Skills Presented by Cara Harshman
Digital Marketing & Growth
Uplevel Your A/B Testing Skills Presented by Cara Harshman
Moz Advanced 7y ago
Google AdWords Smart Bidding - The Google Ads Bid Strategies You Need To Use in 2018
Digital Marketing & Growth
Google AdWords Smart Bidding - The Google Ads Bid Strategies You Need To Use in 2018
Surfside PPC Beginner 7y ago
Buyer Persona Creation for B2B Business
Digital Marketing & Growth
Buyer Persona Creation for B2B Business
Wes McDowell Intermediate 7y ago
My Facebook Advertising Secret Weapon = Omnipresence
Digital Marketing & Growth
My Facebook Advertising Secret Weapon = Omnipresence
Ben Heath Advanced 7y ago
SEO Tutorial - Search Engine Optimization Tutorial For Beginners and 90 Day SEO Challenge
Digital Marketing & Growth
SEO Tutorial - Search Engine Optimization Tutorial For Beginners and 90 Day SEO Challenge
Surfside PPC Beginner 7y ago
Google Ads and Google Analytics Auto Tagging Tutorial and Linked Accounts
Digital Marketing & Growth
Google Ads and Google Analytics Auto Tagging Tutorial and Linked Accounts
Surfside PPC Beginner 7y ago
Google Display Network Targeting Methods - GDN Targeting Strategy and Options Explained
Digital Marketing & Growth
Google Display Network Targeting Methods - GDN Targeting Strategy and Options Explained
Surfside PPC Beginner 7y ago
Ask Yoast: Disavow backlinks from shady sites?
Digital Marketing & Growth
Ask Yoast: Disavow backlinks from shady sites?
Yoast Intermediate 7y ago
The Secret to Really High Conversion Rates on Facebook
Digital Marketing & Growth
The Secret to Really High Conversion Rates on Facebook
Ben Heath Advanced 7y ago
How to find winning products to sell for dropshipping
Digital Marketing & Growth
How to find winning products to sell for dropshipping
Oberlo Beginner 7y ago
How to Choose Long Tail Keywords For Explosive Search Traffic
Digital Marketing & Growth
How to Choose Long Tail Keywords For Explosive Search Traffic
Ahrefs Beginner 7y ago
Youtube Ad Cost (& The Factors That Affect It)
Digital Marketing & Growth
Youtube Ad Cost (& The Factors That Affect It)
Wes McDowell Intermediate 7y ago
How To Track Your Email Opt-In Rate Inside WordPress Dashboard - Measure Your Conversion Rate!
Digital Marketing & Growth
How To Track Your Email Opt-In Rate Inside WordPress Dashboard - Measure Your Conversion Rate!
Miles Beckler Intermediate 7y ago
How to Set up Google Alerts for Passive SEO and Marketing
Digital Marketing & Growth
How to Set up Google Alerts for Passive SEO and Marketing
Ahrefs Beginner 7y ago
How to sell diffusers for dropshipping
Digital Marketing & Growth
How to sell diffusers for dropshipping
Oberlo Beginner 7y ago
How to Setup the Facebook Pixel for Marketing Analytics
Digital Marketing & Growth
How to Setup the Facebook Pixel for Marketing Analytics
Oberlo Beginner 7y ago
📚 Coursera Courses Opens on Coursera · Free to audit
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Easy Instagram Reels in Canva: Design & Post
📚 Coursera Course ↗
Self-paced
Easy Instagram Reels in Canva: Design & Post
Opens on Coursera ↗
Fundamentals of Social Media Advertising
📚 Coursera Course ↗
Self-paced
Fundamentals of Social Media Advertising
Opens on Coursera ↗
GenAI for Product Marketers: Data-Driven Campaigns
📚 Coursera Course ↗
Self-paced
GenAI for Product Marketers: Data-Driven Campaigns
Opens on Coursera ↗
CPS Design for Mechatronics, Healthcare, EV & Robotics
📚 Coursera Course ↗
Self-paced
CPS Design for Mechatronics, Healthcare, EV & Robotics
Opens on Coursera ↗
CPC & Keyword Research
📚 Coursera Course ↗
Self-paced
CPC & Keyword Research
Opens on Coursera ↗
Analytics: Uncover Key Report Insights
📚 Coursera Course ↗
Self-paced
Analytics: Uncover Key Report Insights
Opens on Coursera ↗