Analyze Markets: Growth, Trends, and Opportunity

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Analyze Markets: Growth, Trends, and Opportunity

Coursera · Intermediate ·📣 Digital Marketing & Growth ·1mo ago
This course develops market sizing and growth analysis capabilities essential for research professionals. Learners will master market sizing frameworks (TAM, SAM, SOM) and techniques for calculating year-over-year growth metrics. Through practical data analysis exercises, learners will build the quantitative skills needed to identify high-growth market segments and significant performance trends.
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