Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

17,772
lessons
Skills in this topic
View full skill map โ†’
Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
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Facebook (Meta) & The METAVERSE โ€” What it means for advertisers...
Digital Marketing & Growth
Facebook (Meta) & The METAVERSE โ€” What it means for advertisers...
Ben Heath Advanced 4y ago
How to Maximize Your PPC Performance in 2022
Digital Marketing & Growth โšก AI Lesson
How to Maximize Your PPC Performance in 2022
Search Engine Journal Advanced 4y ago
Are Facebook Conversion Campaigns Too Expensive?
Digital Marketing & Growth
Are Facebook Conversion Campaigns Too Expensive?
Ben Heath Advanced 4y ago
Semrush Just Changed the SEO Keyword Research Game!? ๐Ÿคฏ
Digital Marketing & Growth
Semrush Just Changed the SEO Keyword Research Game!? ๐Ÿคฏ
Nathan Gotch Advanced 4y ago
My 4 Favorite SEO Tools (And The Ones That Are a Time Waste)
Digital Marketing & Growth
My 4 Favorite SEO Tools (And The Ones That Are a Time Waste)
Neil Patel Advanced 4y ago
Local SEO Ranking Factors -- GMB Maps Rankings -- How to Rank in Local Search Results in 2022
Digital Marketing & Growth
Local SEO Ranking Factors -- GMB Maps Rankings -- How to Rank in Local Search Results in 2022
Digital Domination Dojo Advanced 4y ago
โžค NEW FREE Facebook Ads 2021 | Optimization & Creative Strategy
Digital Marketing & Growth
โžค NEW FREE Facebook Ads 2021 | Optimization & Creative Strategy
Chase Chappell Advanced 4y ago
Prioritizing Technical SEO Fixes โ€” Whiteboard Friday
Digital Marketing & Growth
Prioritizing Technical SEO Fixes โ€” Whiteboard Friday
Moz Advanced 4y ago
Facebook Ads Course Review | Chase Chappell Course vs Other Courses
Digital Marketing & Growth โšก AI Lesson
Facebook Ads Course Review | Chase Chappell Course vs Other Courses
Chase Chappell Advanced 4y ago
Off page SEO Strategies
Digital Marketing & Growth
Off page SEO Strategies
Neil Patel Fan - Best Online Marketing Strategies Advanced 4y ago
On-Facebook Ads or Off-Facebook Ads? Which is Best?
Digital Marketing & Growth โšก AI Lesson
On-Facebook Ads or Off-Facebook Ads? Which is Best?
Ben Heath Advanced 4y ago
Work Out Facebook Ad AUDIENCE SIZE (with new set up)
Digital Marketing & Growth โšก AI Lesson
Work Out Facebook Ad AUDIENCE SIZE (with new set up)
Ben Heath Advanced 4y ago
Facebook's LOCATION Targeting Settings Are Wrong! Do This Instead
Digital Marketing & Growth
Facebook's LOCATION Targeting Settings Are Wrong! Do This Instead
Ben Heath Advanced 4y ago
ANOTHER Facebook Ad Attribution Change (MORE Conversions!)
Digital Marketing & Growth
ANOTHER Facebook Ad Attribution Change (MORE Conversions!)
Ben Heath Advanced 4y ago
The ONLY 2 Reasons to Use The Facebook TRAFFIC Objective
Digital Marketing & Growth โšก AI Lesson
The ONLY 2 Reasons to Use The Facebook TRAFFIC Objective
Ben Heath Advanced 4y ago
The MOST IMPORTANT RULE of Facebook Ads
Digital Marketing & Growth โšก AI Lesson
The MOST IMPORTANT RULE of Facebook Ads
Ben Heath Advanced 4y ago
Facebook Conversions DOWN 15%?
Digital Marketing & Growth
Facebook Conversions DOWN 15%?
Ben Heath Advanced 4y ago
Donโ€™t Use This Facebook Ads Set Up!
Digital Marketing & Growth
Donโ€™t Use This Facebook Ads Set Up!
Ben Heath Advanced 4y ago
Facebook Ad Disapproval Process Is BROKEN!
Digital Marketing & Growth โšก AI Lesson
Facebook Ad Disapproval Process Is BROKEN!
Ben Heath Advanced 4y ago
Why YOU Don't Have Access To The Latest Facebook Ad Features
Digital Marketing & Growth โšก AI Lesson
Why YOU Don't Have Access To The Latest Facebook Ad Features
Ben Heath Advanced 4y ago
Facebook Detailed Targeting Expansion is Now MANDATORY!
Digital Marketing & Growth
Facebook Detailed Targeting Expansion is Now MANDATORY!
Ben Heath Advanced 4y ago
The NEW Way To OPTIMIZE Facebook Ad Campaigns After iOS 14
Digital Marketing & Growth โšก AI Lesson
The NEW Way To OPTIMIZE Facebook Ad Campaigns After iOS 14
Ben Heath Advanced 4y ago
Are You EXCLUDING PURCHASERS From Your Facebook Ads?!
Digital Marketing & Growth
Are You EXCLUDING PURCHASERS From Your Facebook Ads?!
Ben Heath Advanced 4y ago
Facebook Ads Over Reporting Results?! Here's the FIX...
Digital Marketing & Growth
Facebook Ads Over Reporting Results?! Here's the FIX...
Ben Heath Advanced 4y ago
Always Use THIS Facebook Ad Buying Type
Digital Marketing & Growth โšก AI Lesson
Always Use THIS Facebook Ad Buying Type
Ben Heath Advanced 4y ago
Facebook Help Community Has GONE! What This Mean For Advertisers...
Digital Marketing & Growth โšก AI Lesson
Facebook Help Community Has GONE! What This Mean For Advertisers...
Ben Heath Advanced 4y ago
BEWARE of the Facebook Audience Network!
Digital Marketing & Growth
BEWARE of the Facebook Audience Network!
Ben Heath Advanced 4y ago
The Facebook Ads REPORTING DELAY is Ruining Your Data! Here's The Fix...
Digital Marketing & Growth โšก AI Lesson
The Facebook Ads REPORTING DELAY is Ruining Your Data! Here's The Fix...
Ben Heath Advanced 4y ago
Don't Use The ENGAGEMENT Objective on Facebook! Here's Why...
Digital Marketing & Growth โšก AI Lesson
Don't Use The ENGAGEMENT Objective on Facebook! Here's Why...
Ben Heath Advanced 4y ago
Facebook Ads COST CAPS? Yes or No?
Digital Marketing & Growth
Facebook Ads COST CAPS? Yes or No?
Ben Heath Advanced 4y ago
Watch Out For Special Ad Categories On Facebook!
Digital Marketing & Growth โšก AI Lesson
Watch Out For Special Ad Categories On Facebook!
Ben Heath Advanced 4y ago
Should You Target ENGAGED SHOPPERS With Your Facebook Ads?
Digital Marketing & Growth โšก AI Lesson
Should You Target ENGAGED SHOPPERS With Your Facebook Ads?
Ben Heath Advanced 4y ago
Want Me To Reply To All Your Comments?
Digital Marketing & Growth
Want Me To Reply To All Your Comments?
Ben Heath Advanced 4y ago
CBO vs ABO? Facebook Campaign Budget Optimization or Ad Set Budget Optimization?
Digital Marketing & Growth
CBO vs ABO? Facebook Campaign Budget Optimization or Ad Set Budget Optimization?
Ben Heath Advanced 4y ago
Facebook AUDIENCE INSIGHTS Has Gone! Find Facebook Targeting Options This Way Instead...
Digital Marketing & Growth
Facebook AUDIENCE INSIGHTS Has Gone! Find Facebook Targeting Options This Way Instead...
Ben Heath Advanced 4y ago
Which Facebook ATTRIBUTION SETTING Should You Use? 7 Day, 1 Day, Etc.
Digital Marketing & Growth
Which Facebook ATTRIBUTION SETTING Should You Use? 7 Day, 1 Day, Etc.
Ben Heath Advanced 4y ago
Facebook Ad MISTAKES To Avoid (After iOS 14)
Digital Marketing & Growth โšก AI Lesson
Facebook Ad MISTAKES To Avoid (After iOS 14)
Ben Heath Advanced 4y ago
Exposing The TRUTH About Facebook Ads & Dropshipping!
Digital Marketing & Growth
Exposing The TRUTH About Facebook Ads & Dropshipping!
Ben Heath Advanced 4y ago
Facebook Ad Creative GAME CHANGER!
Digital Marketing & Growth
Facebook Ad Creative GAME CHANGER!
Ben Heath Advanced 4y ago
Will Facebook Ads Work For You?
Digital Marketing & Growth
Will Facebook Ads Work For You?
Ben Heath Advanced 4y ago
Facebook Ads 2021 | Audience Optimization, Lookalike Strategy, & Audience Insights
Digital Marketing & Growth
Facebook Ads 2021 | Audience Optimization, Lookalike Strategy, & Audience Insights
Chase Chappell Advanced 4y ago
Why Your Facebook Ad Results Are NOT Consistent!
Digital Marketing & Growth
Why Your Facebook Ad Results Are NOT Consistent!
Ben Heath Advanced 4y ago
Guide To Profitable TikTok Ads
Digital Marketing & Growth โšก AI Lesson
Guide To Profitable TikTok Ads
Chase Chappell Advanced 4y ago
Facebook Ads Lookalike Expansion: Yes or No?
Digital Marketing & Growth
Facebook Ads Lookalike Expansion: Yes or No?
Ben Heath Advanced 4y ago
The NEW Facebook Lookalike Audience Approach
Digital Marketing & Growth
The NEW Facebook Lookalike Audience Approach
Ben Heath Advanced 4y ago
Facebook Ads โ€“ Q3 & Q4 of 2021: What To Expect
Digital Marketing & Growth โšก AI Lesson
Facebook Ads โ€“ Q3 & Q4 of 2021: What To Expect
Ben Heath Advanced 4y ago
Facebook Ads 2021 | Results Drop Off From IOS14? Try This!
Digital Marketing & Growth
Facebook Ads 2021 | Results Drop Off From IOS14? Try This!
Chase Chappell Advanced 4y ago
Scale Facebook Ad Campaigns By 20%?
Digital Marketing & Growth
Scale Facebook Ad Campaigns By 20%?
Ben Heath Advanced 4y ago
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