Off page SEO Strategies
Today I'm going to walk you through the process I use for on-page and technical SEO optimization. This is one of the foundations of any successful SEO campaign, so whether you're running an audit to pinpoint specific actions you need to take to improve your website or you're going after more ambitious goals with your SEO campaigns, this is something you have to master.
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One thing that most people don't think about when it comes to SEO is dwell time. And if you're not sure what dwell time is, don't worry about that.
Its Session duration, you know, is someone staying on your website for a long time.
Bounce rate. Are they just bouncing off and going to a different website or going back to Google or somewhere around the web because they're not happy with what they're seeing?
And click-through rate. A click-through rate is when someone's doing a Google search, they find a keyword, are they clicking on your listing more than the competitors?
Because if they're clicking on your listing more, it tells Google that hey, you're more relevant.
But there's things that you can do to keep them there as long as possible. The main way is to measure and check to see if your customers are happy. And even your visitors.
The way you do this is you go to Google Analytics, and you sign up. If you're not sure how, you can always email your developer or you can ask my team and we'll tell you feedback on how to do this.
Once you add it to your website, you can view it in your source code. And then over time, not right away. And you'll start seeing it for future dates. So if you put on the code today, you're not going
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