Optimizing a Website for Google Search

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Optimizing a Website for Google Search

Coursera · Intermediate ·📣 Digital Marketing & Growth ·3mo ago

Key Takeaways

Optimizes a website for Google Search through keyword research, content marketing, and local search strategies

Original Description

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
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