📰 Dev.to · Jake

I've lost count of how many small tools start with a sentence like this: "Surely someone has already...

Most SaaS growth problems are not execution failures - they are structural misalignments. A five-step audit to find and resolve the contradictions.

Category creation gets all the LinkedIn posts and works for the fewest companies. Five positioning archetypes exist - and your product DNA determines which one

When the person using your product is not the person who approves the purchase, your PLG funnel has a structural wall that better onboarding cannot remove.

Low churn is not a moat - it is a lagging indicator of one. Five distinct moat types exist in SaaS, each requiring a different investment strategy.

There are four distinct activation patterns. Each requires a different trial design. Applying the wrong one is not an onboarding problem - it is an architectura

Pricing is architecture, not marketing. The wrong model on the right product creates an NDR ceiling your growth team cannot punch through.

PLG is not a strategy you choose - it is a structural outcome. Five prerequisites must be true simultaneously. Most B2B products meet two at best.

Every SaaS product has structural DNA - 10 dimensions that determine which strategies are even possible. Classification before strategy.