📰 Dev.to · Edward Glush

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I Built a Pre-Block Pixel Interceptor to Fix Our 38% Meta Signal Loss. Here's the Code.

Dev.to · Edward Glush 3mo ago

I Built a Pre-Block Pixel Interceptor to Fix Our 38% Meta Signal Loss. Here's the Code.

We were losing 38% of our purchase signals to Meta. Not misattributing them — losing them entirely....

A/B Testing Is a Leaky Abstraction (And It’s Holding Modern Websites Back)

Dev.to · Edward Glush 3mo ago

A/B Testing Is a Leaky Abstraction (And It’s Holding Modern Websites Back)

As developers, we’re trained to spot leaky abstractions. When a model simplifies reality too much,...

Tracking the "Invisible Web": How I built an engine to detect traffic from ChatGPT, Claude, and Perplexity

Dev.to · Edward Glush 4mo ago

Tracking the "Invisible Web": How I built an engine to detect traffic from ChatGPT, Claude, and Perplexity

The Problem: The "Black Box" of Modern Analytics I spent years frustrated with the same two problems...