📰 Convert Blog

Interview with Katie Faulkner There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise

Interview with Dzifa Mensah There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise t

This is team Convert’s take on what the shift means. Disclaimer: Convert Experiences is an A/B testing and 1:1 personalization platform that’s been in the exper

The trade-offs, the hidden costs, and what really drives results in experimentation I’ve got the full bingo card over the last 11 years: I’ve worked agency-side

Interview with Simbar Dube There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to

What is test duration? Test duration is the amount of time you run an A/B test from start to finish, from the moment traffic starts splitting to when you call a

2.8 KB, 13 KB, 17 KB. The snippet size is lightweight. You base your A/B testing tool choice on that because it means the tool won’t affect page performance. Ri

In this article, we’re looking at where p-hacking creeps into experimentation (intentionally or accidentally). And show how to prevent it without slowing down y