📰 Yoast SEO Blog

Do you have a website or are you thinking about creating one? And do you want to attract more people to your business? If the answer to those questions is yes,

Yoast SEO Premium 27.6.1 is out now. This release contains a security fix affecting the Redirect Manager in Yoast SEO Premium. The good news: the vast majority

Each month, we host an SEO update covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s latest AI-driven change

Each month, we host an SEO update covering the latest in search and AI. During this month’s edition, our SEO experts Carolyn Shelby and Alex Moss, cover everyth

From today, your AI tools, dashboards, and automated workflows can now talk directly to Yoast SEO, thanks to the new Abilities API, built to work hand in hand w

In our Rethinking SEO in the age of AI article, we briefly explored how AI might move beyond simple prompt-and-response interactions. One emerging direction is

Most SEO strategies are built with one goal: getting people through the door. That usually means driving traffic to the website, ranking for high-volume keyword

AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated answers, you have a bigger problem than just traffic. You’re missing

Eligible Yoast customers can now run a free Yoast AI Brand Insights scan and get a personalized report showing how ChatGPT, Perplexity, and Gemini see your bran

You’ve worked hard to build your product catalog. The last thing you want is AI tools like ChatGPT or Google Gemini describing your products inaccurately to pot

AI search is changing how visibility works. Users are getting direct answers instead of clicking links, which means fewer chances to drive traffic. In this shif

The March 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. Hosted by Carolyn Shelby and Alex Mo

For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way

A good XML sitemap serves as a roadmap for your website, guiding Google to all your important pages. XML sitemaps can be beneficial for SEO, helping Google find

Version 4.6 of Yoast Duplicate Post is here, and it’s all about making your editing experience feel more natural in WordPress’s Block Editor, and making sure “R

In November 2025, Yoast announced a collaboration with NLWeb, an open web protocol developed by Microsoft designed to simplify building conversational interface

The February 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the mo

Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out! The post Tips and tricks to wri

Natural language is quickly becoming the default way people interact with online tools. Instead of typing a few keywords, users now ask full questions, give det

The January 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the mos

We are excited to announce an update to our Offer schema within Yoast SEO for Shopify. This update introduces a more robust way to communicate pricing to search

The open web is the part of the internet built on open standards that anyone can use. This concept creates a democratic digital space where people can build on

Selecting an SEO plugin for your WordPress site is one of the most important decisions you’ll make for your online presence. It’s not just about installing soft

If there’s one takeaway as we look toward SEO in 2026, it’s that visibility is no longer just about ranking pages, but about being understood by increasingly se